As I mentioned earlier, most of your monetization options are severely limited when it comes to social media. Direct selling, AdSense and advertising space sales are all out. It’s in this situation that affiliate links become exceptionally powerful. You can post an affiliate link on any social network, and wherever it travels you’ll be credited. Time to get a list of options together.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
Creating accounts on these networks is only the first step. Now begins the hard work of building a quality following on each platform. Unfortunately, there is no shortcut if you want your following to be truly engaged (i.e. valuable). By interacting with consumers and joining the online discussions happening in your industry, you can build up your social media credibility and contribute to the 17 percent of users who feel more connected to brands they see on social networking sites.
I have used affiliate links directly on Twitter on three occasions (from memory). In each instance they were Amazon Associate links and they were a part of a conversation that I was having with other Twitter users (from memory they were at times when followers asked me for recommendations on products). The links that I left were relevant, the conversations were started by others and they fit naturally into the conversation. From memory I declared that they were affiliate links on at least two of those occasions. The opposite of this ‘conversational’ tweeting is the ‘cold call’ tweet which comes out of the blue.
About Youtuber Chris Mitty is an Affiliate Marketer and Technology Professional from the UK. He has sold a variety of products online, and works with some of the worlds largest organisations as a freelance consultant. Chris has studied and implemented a number of carefully thought out strategies, which has helped him build a successful affiliate marketing business off the back off Technology. He shares his advice on how to achieve the same level of success, if not better!
Next, you need to make sure affiliate marketing makes sense for your own products in terms of profit margins. If you’re selling products with a very low profit margin then giving away part of the profit as commission to your affiliates, you might want to think twice. If you find yourself in this situation, you may want to consider increasing the price of your products to include the affiliate’s commission.
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.