As I mentioned earlier, most of your monetization options are severely limited when it comes to social media. Direct selling, AdSense and advertising space sales are all out. It’s in this situation that affiliate links become exceptionally powerful. You can post an affiliate link on any social network, and wherever it travels you’ll be credited. Time to get a list of options together.
The easiest way is to recommend products (mentioned in your video) using affiliate links. When someone purchases a product through your affiliate link, you get a commission from the sale. You’re basically promoting someone else’s product for a commission. I make $1,000/month doing this and it’s my second largest source of income next to SEO consulting.
Possibly the most important demographic you could factor in while shaping your affiliate strategy is age. Affiliate marketing means continuously trying to incorporate the newest marketing trends into your gameplan, but this money is as useless as data without analysis if you aren’t reaching the right audience on the right platform. In a study conducted by Envision Creative, around 90% of 18 to 29 year-olds interact with social media in some way, shape or form. It follows that success with millenials equals a continued need for staying up to date with new social media marketing trends. When targeting younger demographics as an affiliate, think about launching incentive programs for those customers who refer others to your business or product. These pseudo “loyalty programs” serve as extremely effective digital word-of-mouth. Also consider offering discounted services or products for promotion on social media.
This is crucial! Do NOT save your affiliate pins, or any pins for that matter, to generic, all-niche boards. You’d confuse Pinterest. When you share a new pin, the Pinterest algorithm goes to work to figure out what that pin is about. It determines this based on the image, keywords, and the boards where the pin is saved. If you want to learn the ins and outs of how the Pinterest Algorithm works, there’s no better course than Pinteresting Strategies. Mommy blogger, Carly Campbell, walks you through how she went from 0-200k page views a month by mastering the Pinterest algorithm and manual pinning.
I managed a client account once that wanted a percentage of each of their pins each day to be affiliate links. They kept a spreadsheet of all of their affiliates so I could easily go through and pick a few products to pin each day with their affiliate link. I highly recommend you come up with a similar strategy because the more you pin on Pinterest, the higher your pin quality becomes. And this can most definitely include affiliate links.
Cloaking affiliate links means you’re pointing people to a URL on your website, but it redirects somewhere else. For example, this cloaked affiliate link points to /go/maxcdn but it redirects to the MaxCDN website. You must do this because Youtube video annotations only allow you to use URLs for YOUR associated website – cloaking them is what allows you to redirect them to the affiliate link!
Let’s start by discussing a common point of confusion: the difference between buying ads and influencer marketing. Influencer marketing relies on the utilization of brand advocates to drive your message to the larger market in an organic way. It zeroes in on those people with the largest social followings who have “influence” over your intended target audience, shaping marketing strategy involving those key influencers. Paid social, unlike free social such as a brand’s internal Facebook page or a Twitter account, involves paid banner, pop-up, and sidebar ads to boost your website presence across third party platforms. By targeting the specific audience the campaign seeks to reach using a range of tools broken down by audience “categories” (gender, region, age, preferences, and other demographics), paid social delivers your product’s message into the hands of your customers or potential customers in an effective and efficient manner. Here is a breakdown of the types of paid ads you should be aware of, with a focus on the benefits of social media advertising:
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Playlists are a great way for linking related videos together. When one video is finished, the next video in the playlist will automatically start, which is great if you're creating a series of videos. Annotations allow you to create links within the video- so you can link to your previous videos in your newer content, helping spread traffic to your other videos if one does well.
This is so well put together, thank you! I’ve been spinning my wheels trying to figure out what affiliates to work with in my niche. My target audience is bloggers, and much of my content is free knowledge on how to grow a blog, but pushing a sale is just not what I want to do. But with this list I can really see that there are a lot of options to choose from. I do have an account with shareasale already, so I’m going to start there and see what other companies will work for my audience!
Video Editing Software. There are lots of different video editing software programs on the market these days, but if you're just starting out, there's nothing wrong with using good old free Windows Movie Maker. It's fine for simple editing, voice over and making quality videos. If you want something with a few more bells and whistles, you can consider getting a premium product such as Sony Vegas or Adobe Premier.
Yes. If you use the shortened URL format offered by Amazon, you can be certain to receive referral fees for any qualifying sales you refer if the URL is formatted properly. Until our shortened URL service is offered through the Associates Site Stripe or another Associates product, you can easily find the right shortened URL format by visiting the detail page of the product you would like to recommend and clicking on the “Share with friends” link. The URL is displayed next to “Permalink” in the pop-up window. For instance, here is the shortened URL for the 6″ Kindle: http://amzn.com/B00154JDAI. To create an Associates tagged link, simply add your Associates tag to the end of the URL like so: http://amzn.com/B00154JDAI/tag=your id.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.