To build on that last point about commissions in the previous section of this post, it’s important to offer generous commission rates, especially if you’re just starting out. For example, proven top fashion sites offer commissions of up to 10%, and some early-stage stores would benefit from offering even more. When it comes to affiliate marketing for beginners, providing great monetary incentives is a key way to build trust and scale up your advertising efforts by scoring great affiliates.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
Many of us have gotten burned at some point through paid traffic. We invest money in Facebook ads and drive people back to our sites, but we don’t always get the sales we need to foot the bill. With affiliate marketing, on the other hand, you can rest assured that all your revenue can be pure profit because there’s no required up front investment since affiliates are paid through commissions.
Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
To be successful in affiliate marketing, you need to know your audience – that seems like the most obvious thing to say, but it doesn’t make it less true. The most effective affiliate marketer is aiming to serve people – find products which are actually interesting to them and tell them why they are useful. To do that, you need to know who these people are.
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.
As opposed to referral marketing, any affiliate marketing should be incentivized by an attractive commission rate and transparent rules. It is especially relevant to eCommerce newcomers: a solid monetary base can act as a means of building trust among prospective affiliates. If you want to prove the credibility of your new business, be generous when considering the reward.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.
Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.
Make sure you're excited about the video as much as you want your audience to be. If you show no enthusiasm for your video, talk in dull voice or slow monotone style, how do you expect your audience to feel influenced by you? The best Affiliate Youtubers are masters of this craft; they make you want to buy the product but they are also entertaining and provide information in an attention grabbing way.
Nerd Wallet is one of the biggest online sources of personal financial advice and they make their money through partnerships with various financial services. They use all social media platforms well, but their Twitter profile has 54k followers and, aside from its professional and sleek look, they have successfully integrated their own hashtag, #TurnToTheNerds.
Before we look at how you can gain relevant followers it is worth mentioning that you should avoid buying followers from the services you see on Fiverr etc… In fact, you should avoid buying followers altogether. Many affiliate marketers think that their account looks more genuine if they have 20k ‘people’ following them. The fact is that buying followers results in a lot of fake accounts or bots that have no interest in what you are trying to promote. A Twitter account with 50k followers and only 1 or 2 likes or retweets when you post something just looks fake.
If you simply sign up to Twitter, buy a lot of followers and then begin spamming affiliate links every day we can tell you now that you won’t make any money. Affiliate marketing is a long-term effort and you need to create quality content first and then promote your affiliate links later. Anyone who does the reverse of this just won’t generate any income.
“If your using some other Affiliate Software your just wasting your time, trust me I know. LeadDyno is intuitive, innovative, constantly being updated, ascetically pleasing, easy to integrate while exceptionally motivating to affiliates since they can track their individual progress across all major social networks in real time! “Other software are cumbersome and discouraging and this includes the big names. Most of these software’s function like your Amway and have the dough to through on programmers who need to write special scripts to create common sense functionality that the software should be doing out of the box anyway.”
“I came across LeadDyno a couple of months ago when i was unhappy with my existing referral partner software. After an easy integration i found the software really easy to use and their custom affiliate dashboard looked great too. As i built out my dashboard with banners and emails we encountered a few bugs but these guys were right onto it and provided a 5 star customer service for me (and was on the other side of the world from them, so they had to do out of hours calls and skype). “When i started digging in to the software even more i found a whole other area where it tracked leads and customers, where they were referring from and it now highlights areas on the web where my business is being talked about and i am able to participate or flag for later marketing opportunities. “The payment system is super easy to use too.my referral partners are stoked. Can’t recommend it enough.”
I’m really interested in your advice however I really can’t get my head around how it can ‘fit’ or ‘help’ my Instagram following. I have a small growing steadily following on Instagram. But I need to somehow turn that following into an earning. I have a great business idea that is a ‘new concept’ online homewares store. ‘My_Tiny_Vignette’ (on Instagram)
To stray from the legalese for a moment and put a bow on all this, there are a couple other things that suggest that using affiliate links is acceptable. For one, highly successful channels have, and continue to, feature affiliate links. Secondly, everyone benefits from quality content that is enhanced by affiliate links. YouTube gains videos and viewers that they can monetize, Amazon (and other businesses with affiliate programs) gains a new inlet to their shopping site, the viewers get entertaining and informative content that offers them a way to buy what’s been discussed, and the content creators (you) are rewarded for hard work and creativity. In a situation where everyone wins, it is hard to see why anyone would want to fiddle with it.
There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
To be a leader in affiliate marketing, networks and agencies must recognize that advertisers are seeking more than just one-off leads or incremental sales. They want advocates and storytellers who can engage potential shoppers, demonstrate vertical expertise, and strengthen brand loyalty to inspire a long-term relationship. Influencers allow brands to take advantage of all the benefits of affiliate marketing, including transparency and guaranteed exposure while adding the power to connect with shoppers and strengthen brand affinity. Affiliate marketing is a proven channel, strengthened by its access to data and quantifiable results. The opportunity is now for both advertisers and their affiliate networks to embrace influencer marketing and make it as cost-effective and transparent as they have affiliate marketing. In this case, the whole – affiliate marketing and influencer marketing – is definitely greater than the sum of its parts.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
A lot of people don't get Twitter. Perhaps they're put off engagement on the network by the endless slew of negative news about the activities of trolls (abusive people), sending angry, upsetting or annoying messages to other Twitter users. However, to really use social media to its maximum in promoting your affiliate programs, you need to be on Twitter, as we explored previously.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.
This is a fairly general Twitter tip but it applies to affiliate marketing. If you’re going to promote a product on Twitter make sure it’s highly useful to your followers. This is connected to being relevant – but goes beyond it. I find that the more useful my Twittering is the more positive feedback I get from followers. The same is true from blogging and interestingly enough it applies to the products I’ve promoted over the years. The best feedback that I can possibly get after an affiliate product campaign is from someone who bought the product and thanks me for recommending it because they found it useful. To me this is the ultimate feedback because it means I’ve not only made a little money, but more importantly I have a reader who is happy, who remains loyal and who is perhaps even more loyal than they were before I made the recommendation. This really comes down to smart selection of products to recommend – make sure that they are the best!
So I’d love for you guys to think about using affiliate marketing as a way of selling other people’s stuff. And if you’re going to talk about it anyway for free, you might as well use the affiliate link, which is usually the situation which I use it. But you can also make maybe a dedicated a channel about product reviews and things also. Or just consider making your own stuff that you’re going to sell as well.
Alexis Grant is an affiliate marketer, but she’s got other business models running too. She runs a content creation company, a site for writers, and has a bunch of training programs and other excellent resources. But she also does a lot of affiliate marketing, and she reveals her earnings, which is extremely interesting. Check out her recent post, Affiliate Sales: A Realistic Guide for Earning Revenue From Your Website.
Every single brand has a different commission rate. So Amazon’s will go up to 10% depending on how many products you sell in a month. But some brands will only do 5%, and some will do 50. Some will do 20. So you’ll have to look in the terms and conditions of that advertiser to see what kind of commission they get and whether you want to work with them or not.
Blend planned campaign posts with engagement. Schedule your branded and content posts at least one week ahead. Use scheduler tools to pre-post and then dictate the publishing time. Schedule time each day to check “mentions” of your account so you can respond quickly. Make some time to also interact with people sharing other topics related to your business.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.