You can benefit from social media in two ways: by promoting the content which you create or putting links directly in your social media posts. Chances are you already use social media to promote your blog or website (if not — what are you waiting for?) But let’s face it – in this day and age people don’t always want to click a link to go to a website where you have to click more links. Nearly 50% of affiliate-referred traffic originates from a mobile device. And you know better than me, most of the time on your phone you’re checking Twitter or Instagram, not reading lengthy blog posts.
Second, you need to nurture your email list. Michelle didn’t even start an email list until she had been blogging for 2-3 years and only began focusing heavily on it last year. Those email subscribers are your loyal followers, your tribe. They are the ones who want what you have to offer and will become your customers when you are ready to sell something, whether that’s through creating a product or through affiliates.
In this age of interconnectedness, people will be more likely to click your link and buy an affiliate product if they feel a special bond with you. That goes back to the old rule of affiliate marketing: don’t be a salesperson, be a friend! You’re much more likely to listen to the recommendations from a friend. So choose an appropriate product, test it yourself, create good content, explain why the product is actually useful and market it on social media by engaging and growing. That’s the way to success.
I would not ever tweet specifically to sell a product, I don’t think there’s enough money to be made to justify that kind of annoying behavior. On the other hand I frequently tweet books I’m reading if I find them interesting. Before I knew about affiliate programs I frequently linked to products just to illustrate what I was talking about, now whenever I do that I use affiliate links. If any traffic does end up coming from my post I figure I deserve a piece of the pie for it, but I certainly wouldn’t go around posting things just trying to make money, that goes back to the best advice I’ve found for twitter newbies, “don’t be a dick.”
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.