Thanks to Shopify’s partners and app developers, figuring out how to create an affiliate program for your Shopify store is easy, as you can start by simply installing an affiliate app of your choosing. From there, each app will take you through an onboarding process that will get you up and running with an affiliate program catered to your business.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Not that long ago, consumers would find a product that looked cool, maybe talk to a salesman, and make a purchase if it appeared to fit their needs. Now, consumers are flocking online, well before they decide to make a purchase, to do in-depth research and find the very best product available. Unboxing videos and product reviews have exploded into the buyer’s journey, and there is a huge opportunity to capitalize on this research phase through your YouTube channel. Consumers are simply looking for reviews that they can trust to help them make the best choice possible on the products they need. It’s incredibly important to find something that you are truly passionate about and provide people with a detailed review of why this is the best product available. Doing this will build trust and foster a community that organically grows in followers.
Positive messages tend to get a lot of love on Instagram; be sure that your photo is accompanied by either a really strong description of what you're doing in the picture, or a message that people will catch onto. You have to sell your affiliate programs in a clever way, because Instagram only supports either clickable tags to other profiles, or links in the biography section of a profile.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.