Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
eBay’s Partner Program is similar to Amazon’s, you just select the products you want to promote from their catalog and post the links. The program even has link generators, making it easier to insert them in your YouTube content. You can earn as much up to 70% of the total revenue for each transaction, and there are trackers for viewing your earnings.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.

Skillshare is a platform that provides it's users with high-quality video tutorials that they can then apply in real life. With Skillshare, you can earn $10 in commission for every new customer that signs up for a membership or a free trial, and the software that Skillshare uses can track your referrals for 30 days. So long as you can demonstrate that you have at least one channel and audience that is aligned with Skillshare's brand. Skillshare is a particularly popular site at the moment, and shouldn't be hard to suggest to your audience, as they offer excellent tutorials and free trials.
The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.
According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.

The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.

My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
The truth is, though, that if you aren't on Facebook with your affiliate marketing brand, you're not getting the exposure you ought to be. For its reach (most people with a computer are on Facebook, and it's the most-used social network), and its ability to share posts with a wide audience, you need to maintain an account. However we'd recommend that you keep professional and personal separate, and start a corporate page for your affiliate marketing. Also be sure not to promote
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 
Amazon is the staple affiliate program for any youtuber, and generally the first one every new youtuber with any traction signs up for, so of course it has to be included on the list. It's super easy and free to join, and requires little to no approval. You can then choose for yourself from the amazon database what products to advertise to your audients and then earn up to 10% in advertising fees. A lot of youtubers put Amazon affiliate links in for their camera and setup equipment, as well as any makeup, clothes or gadgets they may be wearing in the video, without ever having to mention the products themselves.
Affiliate marketing on the other hand can be done with very little to no investment. The only investment is the domain name and auto-responder service like Aweber. You need to set up a opt-in page to collect email of prospects in return for a free gift and do your marketing in follow up emails that you set up in your auto-responder. If you want you can spend some money advertising your opt-in page or go the free route for promoting it. However, don't expect to make sales right away. It can take a while for sales to trickle in.
A decent computer. Making videos can consume your computer's processing power and RAM. If you're making long videos, doing lots of editing and recording, your computer will need a good CPU and a decent amount of ram. A good idea is to test your current computer out and see how you get on. If you find video capturing to be sluggish or video editing software keeps crashing, it's usually a sign that you need a better computer. Upgrading RAM is very easy and cheap to do; but a good high-end CPU can cost north of $200 these days.

MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.


Tweetdeck is useful if you have more than one Twitter account, and also features a scheduling feature (albeit it's a bit more fiddly than those of Buffer and Hootsuite). You can easily view your timeline, notifications and direct messages for all accounts side-by-side, in an arrangement that's far better than logging into or out of personal and work accounts all the time.
Tweets are short and crisp but they need to hit the sweet spot. A tweet that seems cold is not likely to make any conversions. Make sure you personalize the message each time you are promoting a product. How is it relevant to your followers? What will it help them do? Why should they buy it? Knowing the answers to these questions will help you create a message that your audience is willing to buy into. As previously mentioned, you may also add a link to your blog.

As for the Social Searcher affiliate program, it’s fairly impressive. When you become an affiliate you can earn 50% commission for the first month’s referral followed by a 10% commission for every following month’s payments over a lifetime. In addition, the affiliate program offers 10% on second-level affiliate’s commission. All you have to do is post an affiliate link on your blog, social media, or website and send traffic to Social Searcher. And even if your referral doesn’t subscribe, you receive a commission on returning visitors for 90 days.
**NOTE: If paying for a monthly pin scheduler isn’t for you, then my friend, are going to want to take a look at this! Carly, founder of “Mommy on Purpose” and author of Pinteresting Strategies eBook, walks you through how she gets over 200k views a month though Pinterest and thousand of dollars in revenue, without using a Pin scheduler. Yes, you read that correctly. She teaches you her incredible successful manual pinning method in this book along with other great tips and strategies. Check it out for yourself, here.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.
I’ve only just begun to use Twitter – never really understood it’s power in the affiliate marketing world until recently – but when Mashable can single handedly drive enough traffic to a site that it crashes, it’s application becomes obvious. I think developing enough credibility for people to click your links is one of the hardest things to do on there though.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 

A decent computer. Making videos can consume your computer's processing power and RAM. If you're making long videos, doing lots of editing and recording, your computer will need a good CPU and a decent amount of ram. A good idea is to test your current computer out and see how you get on. If you find video capturing to be sluggish or video editing software keeps crashing, it's usually a sign that you need a better computer. Upgrading RAM is very easy and cheap to do; but a good high-end CPU can cost north of $200 these days.


If you want to sell on Twitter, you have to build relationships and create targeted lists based on interests. Once you learn how to build these networks (which really is easy to do), you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked. The key is to let the content, not a Tweet, do the selling. If everything you say on Twitter is a pitch of some sort, it won’t work. However, if you learn to be relevant and helpful, your random pitch will not only be noticed, but will be appreciated.
All plans include unlimited affiliates and monthly visitors, the ability to track sales by discount code, emails, or SKU, and the ability to offer different commission rates for individual affiliates or products. The Professional Plan is limited by the quantity of affiliate sales generated in a month. The Custom plan includes a higher quantity of sales.
When you create a product review video for YouTube marketing, share your personal experience about the product you are selling – which means you must have personally used the product first – and be objective oriented in your video. Be honest and natural in your product review video so that you can win the confidence of the visitors so that they can buy your product.
Shopify is an eCommerce solution similar to PayPal or Stripe.com—it allows you to make sales, purchases, and payments online. For someone running an affiliate program, this is obviously a necessary piece of the puzzle. Not only do you need to get paid for your sales, but you need your customers to be able to make purchases and—much as you’d like to forget this part—you also have to pay your affiliates!
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!

People don’t want to read, ‘This-product-is-great, you-should-try-it-too’ kind of messages. Trust us, they are plenty on Twitter and nobody bothers to click on that link. A more subtle approach would be to tweet the link of the product review that is on your blog. The review must be balanced and tell readers how the product is ‘useful’. Obviously, you couldn’t have done justice to the product review in 140 characters.
Their Facebook account posts direct links to different products on their site and there is a high level of engagement. Nearly every affiliate is using Facebook now as a means of promotion but TIWIB is one of the best at getting shares and clicks. If you weren’t broke before you clicked on their site, you just might be by the time you’re checking out. 
The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
The idea of making money while you sleep is nothing new. Passive income has been a popular buzzword for the past couple of years. One way to generate such passive income is with affiliate marketing. If you want to earn money but don't have anything to sell, affiliate income comes into play and can leave you making some pretty decent change each month.
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.
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