Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
The key, if you want to use Twitter for marketing, is to be as concise as possible. This doesn’t mean using a lot of ‘internet speak’ and acronyms, it means getting straight to the point when you post an update. There is no set rule for how many tweets you should send and how many should feature an affiliate link. When you post a link to Twitter you expect people to click on it but doing this all day, every day will only put people off.
It uses Facebook to great effect, sharing blog posts on website color schemes, how to use alt text properly and how to set up a site at their affiliate, Bluehost. Even though it is not updated as regularly as some of the other social media profiles on this list, followers receive high quality and informative content whenever it is — making this site a click-through-and-scroll must.
An alternative form form of paid ads to consider is display network advertising. Here, text and image ads are shown on a network of affiliate sites. Affiliates can range from mobile apps, and high traffic sites like wikiHow, to the most niche and local of news sites. The idea is that it is tied to any content that your target audience is consuming every single day.
Yes – when creating your social network user name and profile, be aware of copyrights and trademarks, both Amazon’s and those of others. As stated in the Associates Operating Agreement, Associates may not take any action that could reasonably cause customer confusion about our relationship with you or misrepresent the relationship between us and you. Using a user name or id which includes Amazon’s Proprietary Terms, like “Amazon” or “kindle,” or using our logos and other trademarked content on your profile may cause confusion by those accessing your profile and also misrepresents the relationship between us and you. Furthermore, as an Associate, you’re also responsible for ensuring that your content doesn’t infringe on the intellectual property rights of others. For more information, please review the Associates Operating Agreement.
Not that long ago, consumers would find a product that looked cool, maybe talk to a salesman, and make a purchase if it appeared to fit their needs. Now, consumers are flocking online, well before they decide to make a purchase, to do in-depth research and find the very best product available. Unboxing videos and product reviews have exploded into the buyer’s journey, and there is a huge opportunity to capitalize on this research phase through your YouTube channel. Consumers are simply looking for reviews that they can trust to help them make the best choice possible on the products they need. It’s incredibly important to find something that you are truly passionate about and provide people with a detailed review of why this is the best product available. Doing this will build trust and foster a community that organically grows in followers.
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When you include an affiliate link in your description be sure to say somewhere that it is an affiliate link. This can be in the form of a disclaimer at the bottom of your video description or as a parenthetical notation right next to the link. Also be sure to say what product it is for. Nobody likes being tricked into landing on iTunes or Amazon when they think they are going to an artist’s fan page or the ultimate zombie survival blog.
Yet, if you are still not sold on the payoffs of offering high commissions, remember that your affiliates are not just bringing you sales, they’re bringing you customers. You’ll have access to people who you can re-market to time and time again. Repeat customers have a 60-70% higher chance of buying from you compared to a first time customer, and they also give your store more word of mouth marketing. Thus, it’s best to do what you can to foster a strong, mutually beneficial business relationship with them.
Nerd Wallet is one of the biggest online sources of personal financial advice and they make their money through partnerships with various financial services. They use all social media platforms well, but their Twitter profile has 54k followers and, aside from its professional and sleek look, they have successfully integrated their own hashtag, #TurnToTheNerds.
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.
Their Facebook account posts direct links to different products on their site and there is a high level of engagement. Nearly every affiliate is using Facebook now as a means of promotion but TIWIB is one of the best at getting shares and clicks. If you weren’t broke before you clicked on their site, you just might be by the time you’re checking out.
You should also re-tweet interesting information related to your industry, share cool videos, or anything useful. Twitter isn’t all about driving sales and traffic to your website – it’s about gaining a loyal following. Sure, a promo tweet about your business every now and then is completely acceptable, you should simply avoid doing it all the time. When you share highly relevant, useful, entertaining, or helpful information, you not only gain more followers, but people will check out your profile. That’s where much of your website traffic will come from. So just provide high quality info and the rest is easy.
As a rule, you shouldn’t post more than three times a day so that doesn’t leave you that many opportunities to post your affiliate links. In general, you should only invest time and efforts in Facebook marketing If you already have an audience, which trusts you and mostly uses Facebook. Otherwise treat it as a platform for sharing and promoting your content and driving more traffic to your website (where you can put as many affiliate links as you want, just don’t go too crazy).