There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
Affiliate marketing is a process wherein you promote another company’s products or services and when sales increase, you earn a commission. Depending on the efficiency of your marketing skills, you can achieve great sales targets and ultimately make more money. Revenue is generated in affiliate marketing only after a specific action is performed. This action needs to be completed by a sale and only then will you get your payment.
A great way to establish yourself within a community of content-creators, and bring more attention to the affiliate programs you're selling, is to draw attention to the efforts of others. Remember that, whoever we are, we operate on social media as part of a community, and the process of picking up followers and, we hope, sign-ups to our programs, is not a zero-sum game. You're not taking leads off the competition, you're developing new leads for yourself.
What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
The researchers next investigated the text of content with affiliate links and analyzed whether they made any disclosures about their economics to users. Among content that had affiliate links, 10.49% of YouTube videos and 7.03% of pins on Pinterest had disclosures. Worse, the disclosure language recommended by the FTC was only included on roughly 2% of affiliated content across the two platforms.
Second, you need to nurture your email list. Michelle didn’t even start an email list until she had been blogging for 2-3 years and only began focusing heavily on it last year. Those email subscribers are your loyal followers, your tribe. They are the ones who want what you have to offer and will become your customers when you are ready to sell something, whether that’s through creating a product or through affiliates.
For all the growth in affiliate marketing, the researchers found that less than 1% of videos and pins in their random sample had affiliate links attached to them. Some categories had a significantly higher percentage of affiliate links though, such as science and technology videos on YouTube which averaged 3.61% and women’s fashion on Pinterest, which had a rate of 4.62%.
Murphy also says, "Twitter demographics offer a wider and more conversation-based audience when compared to Instagram, blogs and so on." In most cases, if you're a member of Online Affiliate World, you'll have your own website - but what you write on there is only part of a wider content marketing strategy. If you want new users, and you want them to click on your affiliate offers, you need to attract them there.
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
Businesses need advertising to grow. With the Internet opening doors to new ways of marketing and new ways to get customers, businesses are finding that they need to use this new medium to grow their potential. Social media marketing is one of the techniques that could potentially help a business grow. The best thing a business can do now is to implement and have an online marketing strategy so as to boost their brand’s visibility. A great tool that can help a company’s online visibility is Twitter. Here are just four of the most basic ways for a business to grow their market and be a bigger business using Twitter.
Affiliate marketers are always smarter and know what their audience wants. The most successful way to use affiliate programs is to try and promote the products and services that match the needs of your audience. In short, try and educate your audience about the relevant products and the services that they are interested in and give them the right content for their product. This will help in generating more sales.
Everyone likes a compliment. In fact, people like compliments so much they usually share it with their friends and followers! Use this to your advantage. It’s important for you to know who the big players are in your niche. For example, my website is about affiliate marketing. There are literally 10’s of thousands of affiliate marketers that are earning a full-time living. I could create a blog post about “The 10 Most Successful Affiliate Marketers In 2014” or “Affiliate Marketers Who Inspired Me” or any other list I decide to create. Once I’ve written an article and put it on my site, I can share it all over my social media accounts. But here’s the kicker – I would also send a message to all the affiliate marketers on my list with a link to the article. Just about every one of them will share it with their followers. Doing this on a regular basis can literally send thousands (even tens or hundreds of thousands) of visitors to your website every month while simultaneously helping to build your own following.
Video is the most powerful form of advertising. It allows consumers to see and understand products before hitting the purchase button, and as visual creatures, we can’t help but watch a well-made, captivating video. Just think about it — video has only been around for about a century, but now it’s everywhere. We have Snapchat videos, 3D movies, videos on our Facebook walls, and more.
Plan your video before you make it. Rambling is one way to make a long, over-saturated video that can cause your bounce rate to sky rocket (people clicking off the video). Make a script to follow (but give yourself for some improvisation) and also don't be afraid to cut out content you think is uninteresting or not relevant. No one wants to hear about your Gran's sixtieth birthday bash on a video unboxing the latest sneakers.
After finishing her Masters Development Management in London, Anna moved to India where she is supporting a start up that's organising responsible volunteering opportunities. When she isn't writing blog posts, you can find her tasting her way through every single Indian dish she can get her hands on, or breaking her tongue in hopeless attempts to learn French.
The only way we can make a difference in your quantitative analysis is by changing the commission we offer, but we find we can really go the extra mile elsewhere. We’ve spent lots of time making sure that the unique affiliate dashboards are as full of (regularly updated) content to help you in your efforts as much as possible, and I’m always personally available on the other end of an email if there are any problems. After all, the more success you have, the more we have – so we’re going to do everything we can to make that happen!
Become a Groupon Affiliate. The Groupon affiliate program also lends itself to Twitter, where many users are interested in finding out about timely, local opportunities. Groupon affiliate marketers can earn up to 10% commissions for sales generated. Groupon is arguably one of affiliate marketing’s greatest success stories, and there are some good resources out there for those looking to get started. (Daily deals competitor Living Social also has an affiliate program that can be used through Twitter.)
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.