With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.
This particularly applies to Twitter, a platform that encourages interaction through the @ symbol, but can also apply to Facebook and Instagram in other ways. On Twitter, if you see someone commenting on your area of expertise, feel free to get involved in the discussion, in a constructive way. This will draw people to the other material on your profile.
The main distinction now between affiliate and influencer marketing is simply the channel itself and the way the influencer is paid. Affiliate marketing sees affiliates paid based on web traffic performance (CPA) while influencer marketing sees influencers often paid flat fees upfront in return for social traffic performance. Brands now have visibility into the same metrics for both strategies and can access indicators of performance and traffic via Google Analytics for web-based publishers and Instagram Insights for social based publishers. Despite these similarities, influencer and affiliate marketing are still referred to as two separate strategies and are often managed by different teams in the same organization.
1. You can start with what you have; advertise your affiliate program to your current customers and try to recruit your current customers to join your affiliate program. The benefits of recruiting your current customers are: (a) they are already loyal to you and your product so they believe in it (b) you already have their emails and phone numbers so you can contact them and inform them about your awesome affiliate program (c) who doesn’t want to earn money on the side?
I’ve only just begun to use Twitter – never really understood it’s power in the affiliate marketing world until recently – but when Mashable can single handedly drive enough traffic to a site that it crashes, it’s application becomes obvious. I think developing enough credibility for people to click your links is one of the hardest things to do on there though.
Affiliate marketing is about the here-and-now, and nothing is ever set in stone in an industry revolving around online advertising. For this reason, you shouldn't be afraid of using instantaneous communication tools like Twitter for the kinds of promotions that are only open for a short time. When you do, make sure you tweet the advertiser in your tweet. This way, you might get a retweet and increase your traffic!
It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.
The tool LiketoKnow.it (owned by rewardStyle) capitalized on just that, and has created a pretty neat affiliate marketing program for Instagram. It’s application/invite-only, meaning you have to apply and be accepted for their program (which can take months), but if you get in, it is well worth it. It was originally created for fashion bloggers, but now has branched out to several different types of content:
Writing blog posts (such as reviews, tutorials, and product comparisons) is a great affiliate marketing strategy. But it can be time-consuming. What if I told you there was a quicker way? You can use affiliate links on Pinterest to promote your affiliate products. When I started doing that, my affiliate income climbed faster. Today, I’ll go over how to create affiliate pins and upload them to Pinterest. And the best part? You don’t even need to be a blogger to do this!
Amazon Affiliates typically pays between 3-5% commission for each product sold. What will really determine how much you earn however is your conversion rate. This number is based on the amount of people that watch your videos and then go on to purchase a product you're advertising. This can be as low as 1% but others have reported around 8%. It really depends on your niche and the products your advertising.
This is a really excellent article, I was especially impressed by the range of different tips you explained. This would be so useful to newbie marketers. I have just been working on an ebook which lays out many similar ideas, which may be of interest, its a free guide, which you can pick up from: http://www.homewealthcreator.com – I’d welcome any feedback that you may have on this. Thanks again for sharing the tips.
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
If I were to recommend one tips above others it would be this one. I think it would be much more effective and less intrusive with the culture on Twitter to tweet a link to a post you’ve written on your blog that includes an affiliate link – than to tweet the affiliate link directly. Write up a review of the product on your blog, give a balanced review, share why the product is relevant to your readers, tell them who would benefit most from it etc. And THEN tweet a link to the review. The problem with Twitter is that you’ve got 140 or so characters and to really do the product you’re promoting service and to give your readers a well balanced review you need more than that.
Thanks to Shopify’s partners and app developers, figuring out how to create an affiliate program for your Shopify store is easy, as you can start by simply installing an affiliate app of your choosing. From there, each app will take you through an onboarding process that will get you up and running with an affiliate program catered to your business.
It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products. Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products. The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.
If you want to sell on Twitter, you have to build relationships and create targeted lists based on interests. Once you learn how to build these networks (which really is easy to do), you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked. The key is to let the content, not a Tweet, do the selling. If everything you say on Twitter is a pitch of some sort, it won’t work. However, if you learn to be relevant and helpful, your random pitch will not only be noticed, but will be appreciated.
As opposed to referral marketing, any affiliate marketing should be incentivized by an attractive commission rate and transparent rules. It is especially relevant to eCommerce newcomers: a solid monetary base can act as a means of building trust among prospective affiliates. If you want to prove the credibility of your new business, be generous when considering the reward.
"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
If you are using Twitter for your company or website, make sure your avatar is a high quality image of your logo or some other professional picture. It’s a small space so it should be easy to read and recognize. For individual bloggers, using a picture of yourself usually works best as it helps to make things more personable. With that said, make sure it’s cropped properly. Trying to show a picture of you with Mt. Everest in the background or a picture of you with your 12 cats in your living room isn’t going to cut it. Use the small amount of space you have available wisely.
While affiliate marketing has long been driven by a need to gain website clicks, this channel is now quickly evolving into a strategy that cultivates leads from social channels like Instagram and Facebook. Instrumental in this evolution are influencers: as social leaders with the ability to inspire conversions from their loyal followers, they are now forming an integral component of successful affiliate campaigns.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
If you’re using an affiliate network, the right affiliates will be able to easily find you through the built-in search feature. For example, a simple search for the word “apparel” on AffiliatePrograms.com produces a variety of search results about the best affiliate programs for 2017 under that category, along with reviews. Also, feel free to niche down your search into ‘running’ or ‘crossfit’ to pinpoint a few affiliates who understand your customer base well. They may have a blog that caters to your specific target audience.
I’m really interested in your advice however I really can’t get my head around how it can ‘fit’ or ‘help’ my Instagram following. I have a small growing steadily following on Instagram. But I need to somehow turn that following into an earning. I have a great business idea that is a ‘new concept’ online homewares store. ‘My_Tiny_Vignette’ (on Instagram)
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.