You can make money on YouTube by doing affiliate marketing, which is including links to products you review and use in your videos that will track a purchase. If someone makes a purchase using your affiliate link, you receive a small commission for the sale. Melea is an expert in affiliate marketing and joins us to give us some tips for how to make money on YouTube with affiliate links.
People don’t want to read, ‘This-product-is-great, you-should-try-it-too’ kind of messages. Trust us, they are plenty on Twitter and nobody bothers to click on that link. A more subtle approach would be to tweet the link of the product review that is on your blog. The review must be balanced and tell readers how the product is ‘useful’. Obviously, you couldn’t have done justice to the product review in 140 characters.
They use all the main social media networks, but their Instagram practice is a great example. With beautiful travel pictures from around the world, you only need to spend 5 minutes on their profile before you want to go to their site and search for a cheap trip abroad. Not only does their feed look pretty, it’s very effective at getting you to click right through to their website once you see what you’re missing.
There are many programs out there that allow you to schedule tweets, so even if you can’t be at your computer every hour of the day, your can still update your twitter feed regularly. I already mentioned HootSuite which is a service that allows you to schedule tweets, but a simple Google search will reveal many more. The more you tweet, the more likely people will notice you, so don’t be shy.
You have to remember that on Twitter, you only have 140 characters to work with. (At least for now–who knows what will happen with this 280 character limit in the works.) Your link takes up 23 characters of your tweet, even when you don’t use a link shortener, so you have 117 to say what you want to about the product and disclose that it’s an affiliate link. So you need to be short, sweet, and to the point.
So instead of paying all this overhead up-front, you tell your mom who has a weekly book club that if she mentions your lemonade to her friends and sells a cup, you’ll give her 5 cents for each 25 cents you earn. This way, there is less risk (since there are less up-front costs), and you only pay out the commission if and when your mom actually sells a cup.
Sign into Youtube and go to “Creator Studio.” Now go to Channel –> Status And Features –> External Annotations. Add your website and go through the verification process. You may need to add your website to Google Search Console. Now go to the “Advanced” tab under Channel and add your website as an Associated Website. Full instructions are found here.
Just like in our lemonade example, a good affiliate marketing program reduces overhead costs and reduces risk. Since it can be quite expensive to hire sales & marketing employees, having an army of affiliate partners can give you the reach and sales you’re looking for, without the staffing investment that many e-commerce businesses can’t afford in the first place.
Some companies pay a higher commission than others. Some companies allow 30 days or more cookie duration (that is how long after they click your link you will get credit for the sale) and some are as few as 24 hours. Also, if it’s a product many bloggers are recommending, sometimes the first blogger to refer gets the commission and sometimes it’s the last.
Obviously you shouldn't be spamming your videos everywhere, but making detailed posts/responses about your content that you think other users might find interesting. The more times your videos are shared, the more YouTube will see your video as useful and give it a boost in it's rankings. You'll also gain traffic from those shared videos, some can even be evergreen.
Affiliate links have become easy to spot, and this may turn off potential traffic within your audience by way of feeling “sketchy” or like you’re pulling one over on them. Rather than using just your affiliate link, create a redirect link that looks a bit simpler and cleaner, and therefore more attractive for those clicks. A clean and simple link is a link that will be more enticing to click.
To be able to share your affiliate video on youtube, you need to become a partner withYouTube. To become a YouTube partner, all you need to do is make a video that will get a considerable number of viewers. You will know that you are getting a great many visitors when youtube will contact you and allow you to fill an application form to become a partner.
It is worth noting that you can also build unique URLs with your affiliate code that don't take readers directly to a product. Instead, it could take them to a collection of products, a content page, or some other intermediate step in the purchase funnel. The Creative Market Partner Program, for example, rewards you with a 10% cut of everything your referred customers buy for a full year. This means that regardless of whether they made a purchase immediately, or signed up and bought later, you will still get your cut.
You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.