By following a few simple rules, tips, and tricks, even a social media novice can master the art of social media for affiliate marketing. Social media has been designed to be user friendly and not too complex, and this rings true whether you’re just posting your vacation photos for your friends and family, or if you’re posting the affiliate link for a product you believe in and want to share with your followers. Using these tried and tested methods can ensure that you’re using social media for affiliate marketing to the best of its capabilities, and therefore also gain all the benefits that go along with it.
This is a guest blogpost by Anna Bredava, Marketing Specialist at Awario, a social media listening tool, which brings instant brand mentions from everywhere online. Anna has several years of experience and has managed around 20 social media profiles for several companies. She specializes in affiliate marketing and social selling. Find her on Twitter and on LinkedIn.
If you are using Twitter for your company or website, make sure your avatar is a high quality image of your logo or some other professional picture. It’s a small space so it should be easy to read and recognize. For individual bloggers, using a picture of yourself usually works best as it helps to make things more personable. With that said, make sure it’s cropped properly. Trying to show a picture of you with Mt. Everest in the background or a picture of you with your 12 cats in your living room isn’t going to cut it. Use the small amount of space you have available wisely.
An alternative form form of paid ads to consider is display network advertising. Here, text and image ads are shown on a network of affiliate sites. Affiliates can range from mobile apps, and high traffic sites like wikiHow, to the most niche and local of news sites. The idea is that it is tied to any content that your target audience is consuming every single day.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.
Posts without value are posts that will cause your audience to lose interest and the goodwill of your audiences, rendering your efforts of using social media for affiliate marketing useless. For example, on my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.
Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
Lori Weiman is CEO and co-founder of The Search Monitor. The Search Monitor provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Re-sharing content from people in your existing network helps deepen engagement with them. Valuable followers are active followers. Additionally, you help them by sharing their content with your network. In the future, those people in your network whose content you have shared will be more likely to share your content in return. After promoting thought leaders and other members of your network, you can share a self-promotional item with confidence that your audience will receive it well.
Thanks to Shopify’s partners and app developers, figuring out how to create an affiliate program for your Shopify store is easy, as you can start by simply installing an affiliate app of your choosing. From there, each app will take you through an onboarding process that will get you up and running with an affiliate program catered to your business.
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For starters, you’d benefit greatly from a website to publish relevant content. There’s no need to go overboard and hire a developer. WordPress and fast, light, and affordable hosting will suffice. All you need is hosting. If you are wondering what website hosting is good for your affiliate marketing blog, Nick, web hosting expert at Hosting Tribunal considers HostGator as one of the best value-for-money choices based on its speed, uptime, price, compatibility with WordPress and customer services.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.