Affiliate marketing tends to do exceptionally well on social media when you promote a high-quality offer. In such a situation, everyone wins. The customer wins since they obtain an awesome deal; the affiliate marketer wins since they earn a heavy commission on driving traffic to the website, earning sales and the product manufacturer wins by generating revenue for what they have created.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated.
To build on that last point about commissions in the previous section of this post, it’s important to offer generous commission rates, especially if you’re just starting out. For example, proven top fashion sites offer commissions of up to 10%, and some early-stage stores would benefit from offering even more. When it comes to affiliate marketing for beginners, providing great monetary incentives is a key way to build trust and scale up your advertising efforts by scoring great affiliates.
Make sure your social media accounts stay active. The more active you are, the more exposure you will get and the more followers you will naturally acquire over time. Also be sure to stay active in the commenting sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps to build a community of followers that you can interact with and build trust. As an affiliate marketer, your ultimate goal is to make money. But is it easier to sell products and services to strangers or people you talk to on a regular basis? In addition to the monetary potential, interacting with people in your niche industry helps you to get inside the minds of your target audience. You can learn what they want, what they don’t like, and what they wish already existed. The more you learn about your target audience, the better you will become at marketing to them and showing them products or services that will actually make their lives better or easier.
To stray from the legalese for a moment and put a bow on all this, there are a couple other things that suggest that using affiliate links is acceptable. For one, highly successful channels have, and continue to, feature affiliate links. Secondly, everyone benefits from quality content that is enhanced by affiliate links. YouTube gains videos and viewers that they can monetize, Amazon (and other businesses with affiliate programs) gains a new inlet to their shopping site, the viewers get entertaining and informative content that offers them a way to buy what’s been discussed, and the content creators (you) are rewarded for hard work and creativity. In a situation where everyone wins, it is hard to see why anyone would want to fiddle with it.
An Amazon Associates account. This is your affiliate network that will give you the products to promote on your videos. Anyone is allowed to sign up, but there is a review process. I was approved almost immediately, but it can take a couple of days sometimes. You probably don't need to worry about this just yet; without any video content, you have nowhere to place adverts on. If you don't want to use Amazon, check out these other affiliate networks too.
1. If you want your affiliates to link to any product or category page, you first need to make sure our landing page code is on all product and category pages. This can be easily done by adding our landing page code to the product and category template files that are used to control the layout for these pages. Most shopping carts have one controlling file for these pages. To get the landing page code, login to your admin area and go to Getting Started -> Set Up Software, and then in the pop-up window, click the link that says:
If you’re using an affiliate network, the right affiliates will be able to easily find you through the built-in search feature. For example, a simple search for the word “apparel” on AffiliatePrograms.com produces a variety of search results about the best affiliate programs for 2017 under that category, along with reviews. Also, feel free to niche down your search into ‘running’ or ‘crossfit’ to pinpoint a few affiliates who understand your customer base well. They may have a blog that caters to your specific target audience.
These results raise a series of challenging product and policy questions for startup companies with user-generated content. In the wake of the 2016 election where fake news factories built viral content and generated serious advertising revenues, social networks like Facebook have had to confront the tradeoff between a maniacal focus on quantitative engagement like page views and time on site and the quality of that engagement. If affiliated content does have higher engagement statistically as this study showed, that poses a dilemma for companies looking to boost revenue while also improving engagement quality at the expense of quantity.
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
If you want to sell on Twitter, you have to build relationships and create targeted lists based on interests. Once you learn how to build these networks (which really is easy to do), you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked. The key is to let the content, not a Tweet, do the selling. If everything you say on Twitter is a pitch of some sort, it won’t work. However, if you learn to be relevant and helpful, your random pitch will not only be noticed, but will be appreciated.
Many of us have gotten burned at some point through paid traffic. We invest money in Facebook ads and drive people back to our sites, but we don’t always get the sales we need to foot the bill. With affiliate marketing, on the other hand, you can rest assured that all your revenue can be pure profit because there’s no required up front investment since affiliates are paid through commissions.
A great way to establish yourself within a community of content-creators, and bring more attention to the affiliate programs you're selling, is to draw attention to the efforts of others. Remember that, whoever we are, we operate on social media as part of a community, and the process of picking up followers and, we hope, sign-ups to our programs, is not a zero-sum game. You're not taking leads off the competition, you're developing new leads for yourself.
Your Facebook page is your “face” (pun not intended, I promise). Of all your accounts, people will probably look up your Facebook the most. So what you share here is extremely important. It’s better to be quite mean with promotional content (of course, this doesn’t apply if you have a coupon website). The common ratio is 80/20 – that means that out of eight posts, two can be promotional. Compared with your other social media, you should be sharing the least amount of affiliate links there.
Also, affiliate marketing gives you greater reach across the internet. Since the reps you work with will be marketing your business via their blogs, vlogs, and social media, your brand will now have many points of content exposure online. Without this, you’d be on the hook for generating all that online buzz yourself, from just your brand’s website and social presence. In short, instead of building up your online presence to reach a hundred new people, working with a rep immediately gives you access to their online circle of friends.
Review: LeadDyno was founded in 2012 by a Sacramento, CA development team. Their software plays very nice with Shopify via their official Shopify app. And without sacrificing an easy to use interface, they're able to offer a full suite of features that you'd expect from a moderately priced affiliate software. They offer more than the traditional 3 plans that other company's offer which means you won't break the bank while growing your store revenue. Additionally, they offer phone, e-mail, and live chat support on all plans. Overall, another great solution for e-commerce stores big and small.
Video is the most powerful form of advertising. It allows consumers to see and understand products before hitting the purchase button, and as visual creatures, we can’t help but watch a well-made, captivating video. Just think about it — video has only been around for about a century, but now it’s everywhere. We have Snapchat videos, 3D movies, videos on our Facebook walls, and more.
It’s also worthwhile to highlight the Federal Trade Commission’s (FTC) view on making money through Twitter. In short, it’s A-OK as long as certain protocol is followed–specifically, identifying promoted tweets as ads and including the type of fine print that traditionally accompanies other types of ads. A lot of celebs have ignored these rules so far with no consequences, but it seems likely there will be a crackdown eventually.
In this video, I explain why Amazon Affiliate Marketing is best for beginners, and how to get into the industry. The reason why I love this program so much is because it has much lower competition overall, and you don't have to "sell" people on things. Amazon's powerhouse strategy does all the lifting for you. I also reveal some tips you can use to increase your conversion rates with your affiliate websites.
We've highlighted useful productivity apps for all formats and for iOS devices, because we use them and get a great deal of benefit from them. They make our work quicker and easier, and make our lives more efficient. There are applications for social media posting that can do the same, and ensure that even if you have a considerable presence on social platforms, you don't find it takes up all of your life.
That’s not to say that running social media campaigns will be difficult from your position as affiliate program manager. We’ve put together many of the tools you’ll need to get started. Heck, once you sign up, you can easily give out affiliate links that can be transferred to Facebook statuses, Twitter tweets, and LinkedIn updates. You don’t have to be intimidated by social media if you’ve never used it for business purposes.
You'll probably have heard of other YouTuber's mentioning a schedule of when they upload- it's because viewers tend to look for the next video added and want to know when. If your channel has a lot of subscribers, they will often by checking their subscription boxes for new videos. Having regular uploaded content helps keep your viewers onboard with your brand.
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
If you’re linking to lower quality products, regardless of your post quality, the look of your link, or your photo use, you’re not going to make what you want to make from social media for affiliate marketing. You’ll always have more success backing a product you love or really believe in, and if you impress your audiences with a quality product, they’re more like to do word of mouth marketing for you, sending other interested parties to you to experience the product for themselves. While focusing on as many products as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you’re doing yourself a disservice when compared to backing a few products that you really love.
As an affiliate marketer, you want to promote products that are actually useful for people. Recommend a substandard product and see your reputation get marred. This is a world where messages spread at the speed of light, so you must be careful at what you are getting your hands into. It’s a good strategy to use the product first to get an idea about how it works and then promote it. Your message will seem much more genuine then.
If you’d like to join a program that will give you the top of the line affiliate marketing and online business, gives you 1-on-1 phone coaching, access to a community of experts and more importantly, the system to help you earn high ticket commissions up to $3,000, you should consider joining Aversity Gold Masterclass. Click the button below to learn more about high ticket sales…
This is so exciting! As a blogger, I’m always looking for ways to maximize my revenue streams. Thank you, Tasha (and Abby) for sharing this valuable info. BTW – I am taking Tasha’s Blog Boost Bundle courses AND Abby’s Book Boss course and both are excellent and full of valuable advise! Thanks to you both for taking the time to create these incredible courses!
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
I do quite a bit of successful affiliate marketing on my websites. But other than marketing indirectly through my posts that go up through twitterfeed, I’m just not going there on twitter. I see twitter as a way to network, socialize with friends, and stay more in touch with readers. I don’t want to start trying to turn it into a directly monetized venture. I think the risks of alienating people is too high and the potential monetary gain not all great.
Amazon’s obviously a really big one. It’s an easy one that a lot of people like to use. So I would start with Amazon if you’re new to affiliate links. The other places I would check would be CJ.com, LinkShare.com, ShareASale.com, and ImpactRadius.com. They’re like the affiliate networks or the houses that house all the different brands inside. So you can find the Wal-Marts and the Targets or whatever inside those networks. So once you get approved for their service, you can just start applying to all those different ones.
Perhaps the first thing that you need to keep in mind to grow your business via Twitter is to connect to as many friends, customers, and people as possible. It is ideal that you follow top leaders or people and companies in your industry. By doing this you will be able to attract your target audience and also have the opportunities to engage within the Twitter community. When following people, make sure to avoid spammy techniques like using automated systems to follow other Twitter members. To connect with your audience in Twitter you want to show that you are not a bot but that you are constantly present and you participate within the community.
Inspiring other bloggers to maximize their blogging income through affiliate marketing is a huge passion of mine so I’m super excited to share my thoughts on how to use affiliate links on Pinterest to grow your affiliate earnings. If you are a blogger looking to get started with affiliate marketing or improve your affiliate marketing earnings, be sure to click the image below to get my free mini-eBook on affiliate marketing for bloggers.