To be a leader in affiliate marketing, networks and agencies must recognize that advertisers are seeking more than just one-off leads or incremental sales. They want advocates and storytellers who can engage potential shoppers, demonstrate vertical expertise, and strengthen brand loyalty to inspire a long-term relationship. Influencers allow brands to take advantage of all the benefits of affiliate marketing, including transparency and guaranteed exposure while adding the power to connect with shoppers and strengthen brand affinity. Affiliate marketing is a proven channel, strengthened by its access to data and quantifiable results. The opportunity is now for both advertisers and their affiliate networks to embrace influencer marketing and make it as cost-effective and transparent as they have affiliate marketing. In this case, the whole – affiliate marketing and influencer marketing – is definitely greater than the sum of its parts.
Lack of Merchant Diversity. There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again. The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011. You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.
Tweetdeck is useful if you have more than one Twitter account, and also features a scheduling feature (albeit it's a bit more fiddly than those of Buffer and Hootsuite). You can easily view your timeline, notifications and direct messages for all accounts side-by-side, in an arrangement that's far better than logging into or out of personal and work accounts all the time.
Playlists are a great way for linking related videos together. When one video is finished, the next video in the playlist will automatically start, which is great if you're creating a series of videos. Annotations allow you to create links within the video- so you can link to your previous videos in your newer content, helping spread traffic to your other videos if one does well.
“If your using some other Affiliate Software your just wasting your time, trust me I know. LeadDyno is intuitive, innovative, constantly being updated, ascetically pleasing, easy to integrate while exceptionally motivating to affiliates since they can track their individual progress across all major social networks in real time! “Other software are cumbersome and discouraging and this includes the big names. Most of these software’s function like your Amway and have the dough to through on programmers who need to write special scripts to create common sense functionality that the software should be doing out of the box anyway.”
Now, once you start following people, you will notice your own follower numbers increasing naturally. Many people enjoy seeing who is following them. If A dog lover sees my profile (@DogFoodScoop) they will probably click on my profile to see who I am. They will then see the link to my website and if they visit my site, they will be greeted with literally hundreds of dog food reviews. Sometimes, they will even find it so helpful that they in turn will share links on their own Twitter or Facebook feeds. It seems super simple (and it is), but simply following others who would be interested in your niche topic is good enough to gain a pretty good following of your own. It’s a good rule of thumb to expect about 25% to 30% of people to follow you in return for you following them.
Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
While you may not have this extensive of a following right now, providing affiliate links will help you increase the quality of your videos, provide more value and a better user experience to your viewers, and (you guessed it) earn more affiliate commissions. Below we discuss 5 best practices for affiliate marketing on YouTube, some tips on how to get the most out of your affiliate links, and why it is ok to to use affiliate links on YouTube.
Basically, you’re just recommending certain products through your YouTube videos and when people click on your affiliate links and purchase products from the merchant, you get a commission from each of the sales you generate. There are many affiliate programs in which you can participate – for instance, Amazon and Apple Store have affiliate programs that allows you to earn commission by promoting their products.
It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.
These guys post in-depth product reviews and comparisons that are some of the best around. If you want an informative breakdown of whether you should buy something or not, The Wire Cutter is an amazing resource. Their Twitter feed links directly to these reviews along with great pictures, and it’s easy to see why they have more than 80k followers — they are a major player in affiliate marketing.
If you want to sell on Twitter, you have to build relationships and create targeted lists based on interests. Once you learn how to build these networks (which really is easy to do), you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked. The key is to let the content, not a Tweet, do the selling. If everything you say on Twitter is a pitch of some sort, it won’t work. However, if you learn to be relevant and helpful, your random pitch will not only be noticed, but will be appreciated.
Review: If you're a do-it-yourselfer running your own Shopify store who doesn't have much website coding experience, are working with a limited budget, or want to test the waters with an affiliate management software that's easy to setup and get running, I recommend checking out Affiliatly. Plans begin at $16/month after a free 30 day trial and every plan offers the full suite of features, limited only by the number of affiliates allowed. Even though I recommend this software for budget-conscious startup stores, it's actually quite feature rich and would be great to run your mid-sized affiliate program too. I use Affiliatly to power the affiliate programs on a couple of my print-on-demand t-shirt stores. Anytime I've needed help, the support team has responded back within a few hours, and I've never had any hangups with the software. Affiliatly is one of the first places I recommend looking for new store owners.
It’s also worthwhile to highlight the Federal Trade Commission’s (FTC) view on making money through Twitter. In short, it’s A-OK as long as certain protocol is followed–specifically, identifying promoted tweets as ads and including the type of fine print that traditionally accompanies other types of ads. A lot of celebs have ignored these rules so far with no consequences, but it seems likely there will be a crackdown eventually.
Based on my research, I chose ‘affiliate marketing on Pinterest without a blog’ as my main target keyword. This what they call a long-tail keyword, a phrase that conveys a specific idea. It’s important to use long-tail keywords because then you’ll be giving users exactly what they’re looking for. If you use just ‘affiliate marketing’ as your keyword, you’ll be competing against everyone on Pinterest who has ever written anything about affiliate marketing. Thanks to proper keyword research, the first and seventh pins in the search results below are my own.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
You can benefit from social media in two ways: by promoting the content which you create or putting links directly in your social media posts. Chances are you already use social media to promote your blog or website (if not — what are you waiting for?) But let’s face it – in this day and age people don’t always want to click a link to go to a website where you have to click more links. Nearly 50% of affiliate-referred traffic originates from a mobile device. And you know better than me, most of the time on your phone you’re checking Twitter or Instagram, not reading lengthy blog posts.
People love to buy…we love to consume great content. However, we have to be warmed up before we do it. On social networks, it’s the relationships that sell, not the message. It’s really up to you, though. You can spam people and make a quick buck (maybe), or you can build credibility and build a successful business. In my opinion, taking the latter route is much more efficient.
I find this post extremely helpful. I have found that most affiliate marketers use the marketing tactics that they are taught in the program to which they belong. Most of these strategies are wrong, wrong, wrong. I teach my affiliates (I have another website that offers an affiliate program) that it is much better to sell yourself, your image, trust in you than it is to try to sell the same product that thousands of others are flogging.
eBay’s Partner Program is similar to Amazon’s, you just select the products you want to promote from their catalog and post the links. The program even has link generators, making it easier to insert them in your YouTube content. You can earn as much up to 70% of the total revenue for each transaction, and there are trackers for viewing your earnings.
If you’ve ever been on Facebook and said to yourself, “hey, I almost want to click that,” then you know the power of advertisement via social media. It allows yout product to gain access to entirely new audiences. And oftentimes, these leads come more pre-qualified than most web traffic because sites like Facebook do a good job in showing its users only the ads that will interest them the most. Thanks to social media profiles, advertising has gotten easier and more-effective. And ultimately, more effective also means more cost-effective.
There is a full community of affiliate marketers out there, and connecting with one another and supporting one another in their success can help you to better use social media for affiliate marketing. The first word in social media is social, and teaming up with other affiliate marketers to share links, share posts, and bring each other up can provide you with just the sort of team mentality you need to improve your followers and get your link out there. Don’t view other affiliate marketers simply as competition, because cooperation can benefit you both in a really powerful and successful way.
I am brand new to Twitter. As a fellow affiliate and owner of an Advertising Web site, i am not sure what to think about twitter as yet? I would like to be able to be constructive and add value to those people that need help establishing there own campains or affiliate selling. If anyone decides they would like to check my site and see if there is a product or tool that you would like to use then go for it.