In this manner, you can easily take a 1,000-word blog and expand it to 2,000 words or more. Simply identifying five relevant questions and providing a 200-word answer for each one will double your word count. Not only does Google view longer, more comprehensive content as more authoritative, but you’re also providing more value to your readers by answering questions they are very likely asking.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
The typical Web user might not realize they’re looking at apples and oranges when they get their search results. Knowing the difference enables a searcher to make a better informed decision about the relevancy of a result. Additionally, because the paid results are advertising, they may actually be more useful to a shopping searcher than a researcher (as search engines favor research results).
Every successful internet marketing strategy utilizes organic SEO in some fashion. In 2018, organic SEO is more focused on mobile experience than ever before. Businesses in Dallas – Fort Worth must keep pace with their competitors, if not outperform them, in every aspect of digital marketing. The good news is that DFW SEO can help you accomplish that. Our SEO experts work flawlessly with our web design team to provide the ultimate internet marketing strategy for businesses.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?