I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
Format your content in the form of checklists and bullet points that add to the clarity. Bullet points allow readers to scan through the text and also make it easy to read. Use of header tags also improves formatting. Do not clutter your page with excess amounts of pictures, colors, or advertisements, as these leave an untrustworthy impression of the website.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC. If you don't choose and use keywords your customers are searching for, you won't get found. That means no traffic, no sales, no money.
Your cornerstone articles should be of higher quality than any other content on your site. You should spend more time and resources creating these pieces of content than you do on regular blog posts. Having all of these internal links point to these main pieces of content tells Google’s algorithm they’re important, giving you a higher chance of ranking for the keywords that relate to your niche the most.
Every successful internet marketing strategy utilizes organic SEO in some fashion. In 2018, organic SEO is more focused on mobile experience than ever before. Businesses in Dallas – Fort Worth must keep pace with their competitors, if not outperform them, in every aspect of digital marketing. The good news is that DFW SEO can help you accomplish that. Our SEO experts work flawlessly with our web design team to provide the ultimate internet marketing strategy for businesses.
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.