H1 and H2 title tags are names for the two most important types of titles in your website. H1 tags are your main titles – usually large or bolded on a website, and at the top – and H2 tags are secondary titles that clarify your main title, or might be the titles to different page sections. To utilize these sections effectively, you can use the format “Business | Keyword” as your H1 tag. For example, if my business name was “Emily’s Images” and my keyword was “Atlanta wedding photography,” my title would look like “Emily’s Images | Atlanta wedding photography”.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.

Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
If the first era of social was engagement, the new era is acquisition and conversion. Social commerce is growing much faster than retail ecommerce, although it’s early days. The top 500 retailers earned $3.3bn from social commerce in 2014, up 26%. Many retailers I work with are seeing social driving bigger % increases in retail traffic than any other channel.
This is part two in a series of three articles on organic foods originally published by Food Sentry on March 31, 2013. Read part one here: The Low-Down on Organic Foods. With the basics behind us of what constitutes an organic product under the National Organic Program (NOP), we can move forward to comparing organic products with non-organic. What are the differences between the two, if any? Let’s explore. Size and shape When purchasing organic produce, the physical differences between organic and non-organic versions are almost instantaneously noticeable. Organic produce frequently comes in variable sizes and shapes that often look physically “imperfect,” whereas non-organic produce all seems to look relatively the same (within type, of course). But why? The short version is that much non-organic, unprocessed or minimally processed produce is treated with a variety of growth-enhancing substances and is also commonly subjected to U.S. Department of Agriculture (USDA) grading and quality standards (voluntarily), while organic produce is not. This may be changing, however, as USDA is currently working to implement similar types of physical standards under the NOP. Similar to produce, organic meats (beef, pork, poultry, etc.), specifically cuts of meat, are often physically different from their non-organic counterparts. While cuts of organic meat have similar coloration to non-organic cuts, organic cuts are usually a bit smaller. The main reasoning for this size difference is simple: animals used for the production of organic meat products are not treated with any growth-enhancing substances commonly used in non-organic meat production, often resulting in smaller cuts. Quality differences Defining the “quality” differences between organic and non-organic produce and meats is difficult because of the differing values people assign to quality when it comes to food. In a nutshell, organic food products must meet the same standards that apply to non-organic foods, but the organic food products must meet an additional set of standards (the NOP) that do not apply to non-organic products. Additionally, organic products are required to be certified as meeting these extra standards, while participation by non-organic product producers in many of the basic USDA-established standards and certifications is not required (though many do participate). Back to our original question: is there a quality difference between organic and non-organic products? Well, if you as an individual attribute low environmental impact, minimal additive and synthetic-substance use, as well as stricter regulation of farming practices with greater “quality” in the food you eat, then organic products would probably generally register as such. On the other hand, if you as an individual associate attributes such as higher product consistency, greater size and more “perfect” physical characteristics with greater “quality” in the food you eat, then organic products probably would not represent a higher-quality product to you. Also, although a lot of people believe that organic products are nutritionally superior to non-organic products, some very recent studies have shown that the nutritional differences between organic products and non-organic products are generally minuscule, although research on the topic is ongoing. Food additives, pesticides and other substances Perhaps the most substantial and tangible differences between organic products and non-organic products lie in the various substances used in non-organic food production that are not in organics. Under the NOP, the use of certain modification methods, pesticides and other synthetic substances on food plants, as well as the use of food additives, fortifiers and substances that may be used as processing aids in organic products, are strictly limited to legislation-identified methods, substances and uses (see exceptions here: Substances and methods list). Additionally, animals used to produce organic products such as eggs, cheeses, meats, etc., are raised on organic feeds without the use of antibiotics (except in certain atypical circumstances), growth-enhancing substances and other various artificial substances and modification methods. In the end, all of these things mean that, in theory, organic products contain, if any, far fewer artificial ingredients (e.g., preservatives and pesticide and/or antibiotic residues, etc.) than their non-organic counterparts. A market divided At this point, you’re armed with most of the information necessary to better judge and understand the organic food market. However, knowing about the numerous physical, visual, qualitative and compositional differences between organic and non-organic products is only the second part of the organics puzzle.

Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.

Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
This is a pretty basic question, but I'm wondering if there is any meaningful difference between the terms Organic and Natural traffic? My assumption is that Organic traffic refers to traffic that comes in through search engines, whereas Natural traffic would also include people directly entering a URL, coming in through social referrals, and through links on other sites in addition to organic search. Is this correct, or are there other definitions for what these terms mean?

If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Now that you have your focus keyword(s), enter them into a tool such as Answer the Public, which uses results from Google Autocomplete to deliver questions related to your keywords. Identify questions that are relevant to your content and add them to your post. Very often, these questions can be added in the form of subheads. Then, develop new content to answer these questions. Use complete sentences for search purposes, and incorporate your focus keywords wherever possible. But avoid keyword stuffing! Some reorganization of your content may be necessary.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?

Do not confuse this with Organic SEO service companies that will help you gain you better natural SEO results by optimizing your website. Most companies will provide you with Organic SEO services as the affect is longer lasting and it might be less expensive for the Client. Inorganic SEO refers to mostly refers to Marketing campaigns done by companies on an ongoing basis, and it’s recommended to have a marketing budget.
In contrast to PPC advertising, or other paid marketing endeavors, organic SEO refers exclusively to actions that are unpaid. The term organic refers to search visibility that is “earned” rather than “paid for”. On Google SERPs, there are various kinds of results. The top results are actually paid advertisements that appear similarly to traditional results. Underneath those are usually the local 3 pack results, which are based on location data, and finally, beneath the local 3 pack, are the organic results, which are based primarily on SEO and link equity. Call 800.231.4871 for organic SEO services for Dallas – Fort Worth businesses.
Organic optimization helps your business attract the right kind of traffic. While marketing companies might sell you on the concept of traffic increase, failure to distinguish the value of that traffic is a major red flag. Consider the notion that a large percentage of your traffic was lured to your site for the wrong reasons. If you are a looking to generate leads for your business, but your traffic is visiting to learn “how to” do something, the visitors will never turn into customers. With DFW SEO, we ensure that your traffic is relevant by optimizing your pages with the right keywords. By doing so, the result will be:

Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
We are here to give you the best web traffic you can get. We are experts in SEO methods and have been in this business for many years. We understand that our customers need to be our number one priority so one of our main objectives is to ensure the rapid growth of your website and to do everything to make your business more visible online.          

At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.


'"Natural traffic" isn't a term that's widely used in SEO.  In fact, I'm not sure I've ever actually heard it used--ever.  "Organic traffic" derives from "organic search results", which were originally the algorithmic, non-paid search results before there was Local Search. Organic traffic is that traffic that comes to your site from non-paid, search results (and technically, also not from Local Search--although that might be debatable.) 
Direct traffic is one of the most common sources of visits to your website. In HubSpot, this traffic is shown in blue, at the bottom of the sources bar graph. Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have a link to another websites for visitors to follow. Direct traffic, however, categorizes visits that do not come from a referring URL. Often, these visitors manually enter the URL of the website or have it bookmarked. In many cases, direct traffic can be due to internal employees logging onto your company’s webpage or current customers going to your login screen. To keep this data clean, be sure to filter out internal IP addresses, so that any employee traffic is not counted towards traffic numbers.
Organic traffic is driven from search engines. Search engines like: Google, Yahoo & Bing. Billions of users around the world use these search engines to find sites like yours every single day. After an order is placed on our site, we evaluate your website to ensure that the keywords that you have chosen are relevant and keyword enriched. Then, our team of highly trained SEO and marketing professionals will process your order & your traffic will be on the way!
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.

Google is still the most popular website on the internet. Google is mostly recognized as a search engine and their main goal is to provide the best quality web search experience for its users. That's why Google algorithm has a list of requirements and rules for ranking search results. They want to provide the most accurate and quality answers to every specific requests by its users. You already understand that competition on the internet is huge. SEO is still one of the top ways of driving natural traffic to websites but it became hard as hell to get your page to the the leading positions in search results for your focus keywords. And the harsh truth - 90% of all the attention goes to first two pages of results, and 70% of that 90% stays only on first page. So SEO is a long term strategy and you should focus on creating valuable content for your visitors because it is the key factor for SEO and content marketing is the base of most of other organic traffic strategies.

Paid social can help amplify organic content, using social network advertising tools to target the audience. Using the rugby example, on Facebook you could target people who like other leading rugby fan pages. I recommend testing paid social campaigns to promote key content assets like reports and highlight important news/announcements. With a small budget you can quickly measure amplification impact.
Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Unfortunately, this particular client was fairly new, so as a result, their Moz campaign data wasn’t around during the high organic traffic times in 2015. However, if it was, a good place to start would be looking at the search visibility metric (as long as the primary keywords have stayed the same). If this metric has changed drastically over the years, it’s a good indicator that your organic rankings have slipped quite a bit.
People use search engines to get more information about the products or services that they are interested in purchasing, as well as the businesses that they are interested in purchasing from. Consumers will turn to search engines before doing business with a large national company, and they will also utilize search engines when planning to make local purchases as well.

Search engine optimization (SEO) is a process of strategies and tactics that are used widely in the digital marketing field to boost the ranking or frequency of a website in the results produced by a search engine, such as Google. The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.


Hi SEO 4 Attorneys, it could be any thing is this for your site for a clients site.It could be an attempt at negative SEO from a competitor? The thing is people may try to push 100's of spammy links to a site in hopes to knock it down. In the end of the day my best advice is to monitor your link profile on a weekly basis. Try to remove negative links where possible if you cant remove them then opt for the disavow tool as a last resort. 
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!

Content that is more comprehensive—think 2,000 words or more—tends to rank higher on search engines such as Google. But Google isn’t just looking at content length; your content has to be of good quality and provide value to your user. It takes time to develop all that content, and it doesn’t always make sense to make every new post a 2,000-word masterpiece.


Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
The monthly volume of searches entered on keywords can be found with a few different methods. If you have a Google AdWords account, you can use Keyword Planner for this step. If you don’t, there are a few free sites out there that will give you similar numbers. Obviously, if a keyword has higher monthly searches you’ll want to keep it in mind. However, that also might mean that it has a higher keyword difficulty, and fiercer competition.

Search engine optimization (SEO) is a process of strategies and tactics that are used widely in the digital marketing field to boost the ranking or frequency of a website in the results produced by a search engine, such as Google. The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.
The typical Web user might not realize they’re looking at apples and oranges when they get their search results. Knowing the difference enables a searcher to make a better informed decision about the relevancy of a result. Additionally, because the paid results are advertising, they may actually be more useful to a shopping searcher than a researcher (as search engines favor research results).
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  
Do you need help with your organic SEO campaign? Well, Bishop Writers provides organic SEO content writing services online. We deliver uniquely written, original, relevant, and properly optimized content for websites, blogs, and social media platforms. Now that you know the difference between organic SEO vs. inorganic SEO and the benefits of each, get in touch with us for help with your organic SEO campaign.
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
Organic traffic, on the other hand, are those visits which are tracked by another entity — usually because they have arrived through search engines — but also from other sources. Hubspot’s definition emphasizes the term “non-paid visits,” because paid search ads are considered a category of their own. But this is where the lines between direct and organic start to get little blurry.
Organic Traffic is possible only with SEO. In Search Engine Optimization, you will customize your website to boost its ranking on the search engine result page. There are many search engines like Google, Bing, Yahoo and many as 70% of people around the world uses Google as the primary gateway to connect to the internet we also consider working on it, in this article. Concepts discussed here is more or less applicable in other search engines too. SEO is all about experimenting, as there are more than 200+ ranking factor to rank the page in Google like link building, optimize content for a keyword, image optimization etc., 
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
Google has made it clear that their primary objective is to present the best possible experience to its users. For websites looking to rank on top of Google SERPs, a quality user experience is imperative. Fifteen years ago, websites could rank high based on manipulative tactics like keyword stuffing, link scheming, and hidden text. Since these actions negatively affected user experience, Google began to crack down on them with each algorithm update, and those techniques eventually became counter-productive for ranking position. In 2018, to rank well on Google, a website must focus on:
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Inorganic SEO by contrast does not include natural placements, rather it refers to a paid service that provides results in very short times. Through Inorganic SEO, you get immediate result as because it is paid service. It is very easy to understand and get targeted traffic. This might not applicable for all kind of businesses as the ultimate goal for Inorganic SEO is a better ROI as it’s a paid service.
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