However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.

The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the website.

Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
One of the best strategies for starting online entrepreneurs is to attract existing audiences from other blogs. Guest blogging is one of the best ways to do that. You just find opportunities to post your articles in other blogs of same or familiar niches. Guest blogging helps to position yourself as an authority, build quality backlinks to your website (helps for SEO) and get new exposure and organic traffic to your website. Most bloggers also share their guest blog posts on their social media. You can learn more about guest blogging here.

However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
One new method you may want to consider adding to your SEO and content marketing strategies is cornerstone content. A cornerstone content strategy involves creating around three to five main content articles on your site that target the main keywords you want your site to rank for. You then ensure the rest of the content you release on your site relates to one of your cornerstone articles and insert links back to them.

For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 

If you own a business, a website, or a social media platform, you have most likely heard terms like organic SEO, inorganic SEO, organic traffic, inorganic traffic, paid SEO, unpaid SEO. These are very common terms in the online marketing field. Perhaps, you are torn between organic SEO vs. inorganic SEO. But, when many people hear the terms organic and inorganic, they envision the product section in a supermarket. That’s because modern consumers are aware about and educated on the differences between organic and inorganic products as well as their impact on their lives. Nevertheless, many websites and business owners are yet to know what exactly differentiates organic SEO from inorganic SEO.

This is part two in a series of three articles on organic foods originally published by Food Sentry on March 31, 2013. Read part one here: The Low-Down on Organic Foods. With the basics behind us of what constitutes an organic product under the National Organic Program (NOP), we can move forward to comparing organic products with non-organic. What are the differences between the two, if any? Let’s explore. Size and shape When purchasing organic produce, the physical differences between organic and non-organic versions are almost instantaneously noticeable. Organic produce frequently comes in variable sizes and shapes that often look physically “imperfect,” whereas non-organic produce all seems to look relatively the same (within type, of course). But why? The short version is that much non-organic, unprocessed or minimally processed produce is treated with a variety of growth-enhancing substances and is also commonly subjected to U.S. Department of Agriculture (USDA) grading and quality standards (voluntarily), while organic produce is not. This may be changing, however, as USDA is currently working to implement similar types of physical standards under the NOP. Similar to produce, organic meats (beef, pork, poultry, etc.), specifically cuts of meat, are often physically different from their non-organic counterparts. While cuts of organic meat have similar coloration to non-organic cuts, organic cuts are usually a bit smaller. The main reasoning for this size difference is simple: animals used for the production of organic meat products are not treated with any growth-enhancing substances commonly used in non-organic meat production, often resulting in smaller cuts. Quality differences Defining the “quality” differences between organic and non-organic produce and meats is difficult because of the differing values people assign to quality when it comes to food. In a nutshell, organic food products must meet the same standards that apply to non-organic foods, but the organic food products must meet an additional set of standards (the NOP) that do not apply to non-organic products. Additionally, organic products are required to be certified as meeting these extra standards, while participation by non-organic product producers in many of the basic USDA-established standards and certifications is not required (though many do participate). Back to our original question: is there a quality difference between organic and non-organic products? Well, if you as an individual attribute low environmental impact, minimal additive and synthetic-substance use, as well as stricter regulation of farming practices with greater “quality” in the food you eat, then organic products would probably generally register as such. On the other hand, if you as an individual associate attributes such as higher product consistency, greater size and more “perfect” physical characteristics with greater “quality” in the food you eat, then organic products probably would not represent a higher-quality product to you. Also, although a lot of people believe that organic products are nutritionally superior to non-organic products, some very recent studies have shown that the nutritional differences between organic products and non-organic products are generally minuscule, although research on the topic is ongoing. Food additives, pesticides and other substances Perhaps the most substantial and tangible differences between organic products and non-organic products lie in the various substances used in non-organic food production that are not in organics. Under the NOP, the use of certain modification methods, pesticides and other synthetic substances on food plants, as well as the use of food additives, fortifiers and substances that may be used as processing aids in organic products, are strictly limited to legislation-identified methods, substances and uses (see exceptions here: Substances and methods list). Additionally, animals used to produce organic products such as eggs, cheeses, meats, etc., are raised on organic feeds without the use of antibiotics (except in certain atypical circumstances), growth-enhancing substances and other various artificial substances and modification methods. In the end, all of these things mean that, in theory, organic products contain, if any, far fewer artificial ingredients (e.g., preservatives and pesticide and/or antibiotic residues, etc.) than their non-organic counterparts. A market divided At this point, you’re armed with most of the information necessary to better judge and understand the organic food market. However, knowing about the numerous physical, visual, qualitative and compositional differences between organic and non-organic products is only the second part of the organics puzzle.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Bill is a content marketing and SEO expert with over 4 years experience working as a full-time consultant. He works specifically with businesses struggling to get the results they want from their blog and content marketing strategy. Using his unique connections in the business world, he helps ecommerce brands grow their audience through influencers, backlinks, on-page search optimization and technical SEO –– all rank his brands higher on Google. You can work with him to do the same for your brand here.

I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.

Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.

Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
Unlike organic traffic, you can easily control the scale of your non-organic traffic. The challenge is usually a limited budget. The good news is that by putting your faith in measurement and advanced analytics, you will be able to gradually increase your spend where it works best, and thus drive more scale. Allowing data to work for you will pinpoint the sources that delivered the highest quality users (whether engagement, revenue and/or ROI are your KPIs).
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily.

That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
Organic optimization helps your business attract the right kind of traffic. While marketing companies might sell you on the concept of traffic increase, failure to distinguish the value of that traffic is a major red flag. Consider the notion that a large percentage of your traffic was lured to your site for the wrong reasons. If you are a looking to generate leads for your business, but your traffic is visiting to learn “how to” do something, the visitors will never turn into customers. With DFW SEO, we ensure that your traffic is relevant by optimizing your pages with the right keywords. By doing so, the result will be:
We are using automated methods and search engine marketing methods to provide you with visits to your links. Our algorithm is using public search services, we are not affiliated with the search engine companies in any way. RealVisits.org will not accept websites that contain or promote Illegal, adult or offensive content. We reserve the right to reject any website that we feel does not meet our standards. There is no risk of getting your Page banned or penalized by Google and it is 100% AdSense safe. We are selling our services only for business marketing purposes. By purchasing and using our services, you agree to our Terms and Conditions.
Create a spreadsheet to monitor your results. It’s a good idea to make a note of the post’s original post date, original word count, the date updates were made, and the new word count. Also note the number of post views during the 30 days prior to your changes, along with a summary of changes made and any other important metrics you want to track. Check your traffic after 60 days to see if traffic has increased.

Depending on the topic of your website, especially for companies that sell products that are traditionally bought in person or ones that don’t sell a product at all, the goal of your marketing campaigns is likely to drive traffic and brand awareness. If this is the case, then inorganic SEO campaigns may cost your business more than the benefits that you reap from it.

Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.  


One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks). 
×