Search engine optimization (SEO) is a process of strategies and tactics that are used widely in the digital marketing field to boost the ranking or frequency of a website in the results produced by a search engine, such as Google. The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.


Over recent years, as technological innovations have simplified basic tasks for everyday use – such as finding directions to a restaurant with a quick Google search – the expansions have also complicated the task of creating a visible presence online. These days, it is all but essential for any business or company to possess their own website domain, but it can be difficult to stand out with over a billion websites today live online.
Content that is more comprehensive—think 2,000 words or more—tends to rank higher on search engines such as Google. But Google isn’t just looking at content length; your content has to be of good quality and provide value to your user. It takes time to develop all that content, and it doesn’t always make sense to make every new post a 2,000-word masterpiece.
Paid social can help amplify organic content, using social network advertising tools to target the audience. Using the rugby example, on Facebook you could target people who like other leading rugby fan pages. I recommend testing paid social campaigns to promote key content assets like reports and highlight important news/announcements. With a small budget you can quickly measure amplification impact.
Other candidates for optimization include posts that provide specific instructions to users but use outdated examples or screenshots. This type of content is particularly common in posts related to software or technology. For example, if you offer a cloud-based SaaS platform but your blog uses screenshots from several versions ago, this will erode trust with your readers.
Other candidates for optimization include posts that provide specific instructions to users but use outdated examples or screenshots. This type of content is particularly common in posts related to software or technology. For example, if you offer a cloud-based SaaS platform but your blog uses screenshots from several versions ago, this will erode trust with your readers.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.

I simply make the point that this research is still being influenced by what works for search. This is a mistake. For example, there are some topics that don’t need 2,000 words to provide the reader with in-depth value. So, if you take a topic that only requires 1,000 to cover it well and stretch it to 2,000 words, what do you think will happen with your user engagement?

Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)
Other candidates for optimization include posts that provide specific instructions to users but use outdated examples or screenshots. This type of content is particularly common in posts related to software or technology. For example, if you offer a cloud-based SaaS platform but your blog uses screenshots from several versions ago, this will erode trust with your readers.

Add as many email forms as you’re comfortable with on these pages (some users dislike sticky headers and pop-up forms). You should also integrate them with lead magnets that relate to the content on the page. For example, a fisherman’s About Me page could feature email opt-in forms that contain a lead magnet for a free, short ebook called “A Day in a Fisherman’s Boots” where he depicts his fishing routine from the moment he sets up his gear at home, to the actions and decisions he makes when things go awry during a trip, to when he finally reels in a catch and more.
What this means is that if someone visits a website and is logged into their Google account, the site owner cannot see the search keywords they used to get there. This has resulted in a great deal of organic traffic being incorrectly marked as direct. The same thing happened to Apple iOS 6 users carrying out Google searches through the Safari browser, after the operating system’s privacy settings were changed, as Search Engine Land reports.

Blogs allow you to use more keywords, improve the site’s readability, and attract and engage with visitors. You can also incorporate links in your blog post as well as use images. If you can gather faithful readers, you will also be able to generate more traffic to your site. Also, putting up the updated content of good quality improves the dwell time. All these factors encourage enhanced organic ranking of your business.

To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.


To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.

I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.
You may also want to consider updating your article’s title, slug, and existing subheads to align with your new keyword strategy. When you do, make sure to update the existing post in WordPress (or whatever other CMS you’re using) rather than posting it as a new blog. If you update the slug, make sure to redirect the old URL to the new URL. (A plugin like Yoast SEO premium will do this automatically.)
Also take this opportunity to add answers to questions that you often hear from customers or prospects. You may want to speak with sales representatives or others in your organization who have the most customer contact. They’ll be able to tell you for what customers are looking, what type of questions they have about your products or services, and what are the most common barriers. This is all valuable information that you can incorporate into your content strategy.

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.

What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com

Every successful internet marketing strategy utilizes organic SEO in some fashion. In 2018, organic SEO is more focused on mobile experience than ever before. Businesses in Dallas – Fort Worth must keep pace with their competitors, if not outperform them, in every aspect of digital marketing. The good news is that DFW SEO can help you accomplish that. Our SEO experts work flawlessly with our web design team to provide the ultimate internet marketing strategy for businesses.

To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
×