Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
Interviews are another amazing method to get exposure and traffic to your internet business. And being on both sides works well. It will take some time and effort to become an authority in your niche. So you probably won't get too many opportunities to get interviewed at the beginning. But it's almost as effective to interview industry influencers yourself. You share valuable and interesting content, get bigger players to know you and attract new audiences that might be searching for them. Don't forget that very often people share on social media when they get interviewed by someone. And sometimes they even add links to their interviews on their websites. That's why interviewing others can be very benefitial to your online business. Not even talking about getting interviewed by someone else, because that's just obvious.
If you’ve done all of this, and you’re still not getting the traction you’re looking for… you may need to take a closer look at the other aspects of your digital marketing strategy. Are you using creative content marketing ideas to send positive signals to search engines about your content? Are you leveraging your social media accounts to send a steady stream of traffic to targeted pages? What’s your backlinking strategy? Are you using tools like HARO to earn valuable backlinks to your optimized content? Each of these is one piece of the puzzle, and a fully developed strategy always produces the strongest results.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better. A combined strategy of using organic search with paid search is a powerful one-two punch strategy that increases traffic, generates leads, and converts window shoppers into loyal, repeat customers.
'"Natural traffic" isn't a term that's widely used in SEO. In fact, I'm not sure I've ever actually heard it used--ever. "Organic traffic" derives from "organic search results", which were originally the algorithmic, non-paid search results before there was Local Search. Organic traffic is that traffic that comes to your site from non-paid, search results (and technically, also not from Local Search--although that might be debatable.)
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
Another term used interchangeably with non-organic SEO is Artificial SEO – which may or may not already tip you off as to why it is considered less appealing and thereby less effective for individuals and businesses that are trying to run a reputable website. While it often yields quicker results – a “quick fix” – in bumping up a site’s initial ranking, the effects are often not as effective in the long run in comparison to the more organic practices.