Google has made it clear that their primary objective is to present the best possible experience to its users. For websites looking to rank on top of Google SERPs, a quality user experience is imperative. Fifteen years ago, websites could rank high based on manipulative tactics like keyword stuffing, link scheming, and hidden text. Since these actions negatively affected user experience, Google began to crack down on them with each algorithm update, and those techniques eventually became counter-productive for ranking position. In 2018, to rank well on Google, a website must focus on:
If the blog post you’ve selected has less than 2,000 words, one simple way to increase organic traffic is to increase the word count — but don’t just fluff it up. Make sure any content you add also adds value. Instead of watering down paragraphs, add completely new sections that cover points you haven’t introduced yet. Chances are, the added word count will allow you add additional keywords. Speaking of…
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
Keyword Relevance – It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you're offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you're unlikely to convert them into customers.
Organic SEO is an inbound marketing technique, and anyone in the marketing industry will tell you that inbound marketing has the highest ROI potential of any marketing technique. Because organic SEO is “earned”, it levels the playing field for businesses of all sizes and scopes. While PPC awards keyword ad space to the highest bidder, SEO rewards websites that make consistent efforts to enhance user experience and present an ideal website for visitors. More examples of SEO include:
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.
Depending on the topic of your website, especially for companies that sell products that are traditionally bought in person or ones that don’t sell a product at all, the goal of your marketing campaigns is likely to drive traffic and brand awareness. If this is the case, then inorganic SEO campaigns may cost your business more than the benefits that you reap from it.
However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks).