Generally, your website can move up the search rankings through two types of strategies: organic and inorganic. Organic search engine rankings don’t have a direct cost, as you don’t pay Google to rank well, organically. Instead, the site appears near the top of the list without paying for a promotion because Google’s algorithm finds the page content to be relevant and useful.

Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
One of the best strategies for starting online entrepreneurs is to attract existing audiences from other blogs. Guest blogging is one of the best ways to do that. You just find opportunities to post your articles in other blogs of same or familiar niches. Guest blogging helps to position yourself as an authority, build quality backlinks to your website (helps for SEO) and get new exposure and organic traffic to your website. Most bloggers also share their guest blog posts on their social media. You can learn more about guest blogging here.
To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
But optimized keywords aren't just for organic search marketing. There's tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher's language. The more keywords you select that your customers are searching for, the more traffic you'll drive to your website, the more consumers you'll convert to customers.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Now that you have your focus keyword(s), enter them into a tool such as Answer the Public, which uses results from Google Autocomplete to deliver questions related to your keywords. Identify questions that are relevant to your content and add them to your post. Very often, these questions can be added in the form of subheads. Then, develop new content to answer these questions. Use complete sentences for search purposes, and incorporate your focus keywords wherever possible. But avoid keyword stuffing! Some reorganization of your content may be necessary.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
Tools such as Google Adwords can help you find keywords related to your industry. Google Trends is also a great tool for finding related search queries that are increasing in popularity yet may be untapped by competitors. If you can get out ahead of some of these trends, you may be able to attract a great deal of traffic. But always make sure your content aligns with user intent. If you use trending keywords to attract users who aren’t actually interested in your products or services, you may get a bump in website traffic, but it won’t lead to actual conversions or improve your bottom line.
Search engines (especially Google) are unpredictable. No matter how adept you are at using the AdWords keyword planner or how targeted your SEO strategy is, you can never be completely sure which of your blog posts or even your landing pages will perform the best — and which keywords they’ll rank for when they do. You’ve got to hit publish, then wait to see how the results shake out over time (and it can take months for a post to gain, or not gain, the traction you’re looking for).
Google has made it clear that their primary objective is to present the best possible experience to its users. For websites looking to rank on top of Google SERPs, a quality user experience is imperative. Fifteen years ago, websites could rank high based on manipulative tactics like keyword stuffing, link scheming, and hidden text. Since these actions negatively affected user experience, Google began to crack down on them with each algorithm update, and those techniques eventually became counter-productive for ranking position. In 2018, to rank well on Google, a website must focus on:
This is part two in a series of three articles on organic foods originally published by Food Sentry on March 31, 2013. Read part one here: The Low-Down on Organic Foods. With the basics behind us of what constitutes an organic product under the National Organic Program (NOP), we can move forward to comparing organic products with non-organic. What are the differences between the two, if any? Let’s explore. Size and shape When purchasing organic produce, the physical differences between organic and non-organic versions are almost instantaneously noticeable. Organic produce frequently comes in variable sizes and shapes that often look physically “imperfect,” whereas non-organic produce all seems to look relatively the same (within type, of course). But why? The short version is that much non-organic, unprocessed or minimally processed produce is treated with a variety of growth-enhancing substances and is also commonly subjected to U.S. Department of Agriculture (USDA) grading and quality standards (voluntarily), while organic produce is not. This may be changing, however, as USDA is currently working to implement similar types of physical standards under the NOP. Similar to produce, organic meats (beef, pork, poultry, etc.), specifically cuts of meat, are often physically different from their non-organic counterparts. While cuts of organic meat have similar coloration to non-organic cuts, organic cuts are usually a bit smaller. The main reasoning for this size difference is simple: animals used for the production of organic meat products are not treated with any growth-enhancing substances commonly used in non-organic meat production, often resulting in smaller cuts. Quality differences Defining the “quality” differences between organic and non-organic produce and meats is difficult because of the differing values people assign to quality when it comes to food. In a nutshell, organic food products must meet the same standards that apply to non-organic foods, but the organic food products must meet an additional set of standards (the NOP) that do not apply to non-organic products. Additionally, organic products are required to be certified as meeting these extra standards, while participation by non-organic product producers in many of the basic USDA-established standards and certifications is not required (though many do participate). Back to our original question: is there a quality difference between organic and non-organic products? Well, if you as an individual attribute low environmental impact, minimal additive and synthetic-substance use, as well as stricter regulation of farming practices with greater “quality” in the food you eat, then organic products would probably generally register as such. On the other hand, if you as an individual associate attributes such as higher product consistency, greater size and more “perfect” physical characteristics with greater “quality” in the food you eat, then organic products probably would not represent a higher-quality product to you. Also, although a lot of people believe that organic products are nutritionally superior to non-organic products, some very recent studies have shown that the nutritional differences between organic products and non-organic products are generally minuscule, although research on the topic is ongoing. Food additives, pesticides and other substances Perhaps the most substantial and tangible differences between organic products and non-organic products lie in the various substances used in non-organic food production that are not in organics. Under the NOP, the use of certain modification methods, pesticides and other synthetic substances on food plants, as well as the use of food additives, fortifiers and substances that may be used as processing aids in organic products, are strictly limited to legislation-identified methods, substances and uses (see exceptions here: Substances and methods list). Additionally, animals used to produce organic products such as eggs, cheeses, meats, etc., are raised on organic feeds without the use of antibiotics (except in certain atypical circumstances), growth-enhancing substances and other various artificial substances and modification methods. In the end, all of these things mean that, in theory, organic products contain, if any, far fewer artificial ingredients (e.g., preservatives and pesticide and/or antibiotic residues, etc.) than their non-organic counterparts. A market divided At this point, you’re armed with most of the information necessary to better judge and understand the organic food market. However, knowing about the numerous physical, visual, qualitative and compositional differences between organic and non-organic products is only the second part of the organics puzzle.
All in all, when it comes to seeking digital marketing strategies that will be effective in increasing your website’s visibility, visitor traffic, and overall ranking, SEO is an essential tool to implement. And although the immediate perks of non-organic SEO may be attractive to some site owners, those that are serious about building or maintaining a trustworthy reputation for themselves online are better off sticking to SEO techniques that are natural. Although the results may not be so immediate, they will offer benefit and results that last.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Writing blogs for your website not only helps with organic search engine optimization, but it provides valuable information for your potential customers and website visitors, among other things. Writing blogs about the industry you service will provide a place for you to insert your keywords plenty of times, while keeping the information relevant and helpful. On top of that, it makes your business look like an industry expert. A well-written blog makes you look more credible because of your level of expertise. Blogs that optimize for keywords will ideally be anywhere from 500 to 2,000 words, but not everyone has the time to crank out blogs that size every week. However, posting shorter blogs still provides value to your client base and potential customers.
Nevertheless, investing in inorganic SEO is not entirely bad. You simply need to ensure that you invest in the right campaigns. Essentially, you should avoid overly artificial campaigns that promise superfast results. Additionally, don’t invest in inorganic or paid advertising too much. Instead, focus on creating properly optimized, useful, and relevant content.

So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
Another term used interchangeably with non-organic SEO is Artificial SEO – which may or may not already tip you off as to why it is considered less appealing and thereby less effective for individuals and businesses that are trying to run a reputable website. While it often yields quicker results – a “quick fix” – in bumping up a site’s initial ranking, the effects are often not as effective in the long run in comparison to the more organic practices.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.
As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.

Search engines (especially Google) are unpredictable. No matter how adept you are at using the AdWords keyword planner or how targeted your SEO strategy is, you can never be completely sure which of your blog posts or even your landing pages will perform the best — and which keywords they’ll rank for when they do. You’ve got to hit publish, then wait to see how the results shake out over time (and it can take months for a post to gain, or not gain, the traction you’re looking for).
We are using automated methods and search engine marketing methods to provide you with visits to your links. Our algorithm is using public search services, we are not affiliated with the search engine companies in any way. RealVisits.org will not accept websites that contain or promote Illegal, adult or offensive content. We reserve the right to reject any website that we feel does not meet our standards. There is no risk of getting your Page banned or penalized by Google and it is 100% AdSense safe. We are selling our services only for business marketing purposes. By purchasing and using our services, you agree to our Terms and Conditions.
Commenting on other niche blogs is very underrated. Just like guest blogging, this is another great opportunity to attract existing audiences from other blogs and build up backlinks for SEO. If you get to comment first or at least as early as possible, you get the most of traffic. It doesn't take too much time and you just have to share your opinion and keep in touch with industry players. Just be sure not to use any commenting bots or spam the same message everywhere. Each comment has to be genuine and related to topic.
Sean Rieger is Chief Marketing Officer for Edgewater Digital a boutique digital marketing agency in Houston Texas. Before taking up the torch for small businesses everywhere, he built digital teams, tactics, and strategies for Honeywell, Rice University, the Houston Rockets and the Cleveland Cavaliers. Everything else about him is kind of boring, so we’ll skip it.
SEO is still the biggest organic traffic source today, but the amount of time and effort that it takes to rank high enough to use that traffic is just too big for beginners. That doesn't mean that you have to give up on search engine optimization - always keep that in mind and optimize every article on your website. You have to use other ways to drive organic traffic to your website and post great content to catch people's attention. Not only you will start growing community, but you will start naturally ranking on Google higher.
Nevertheless, investing in inorganic SEO is not entirely bad. You simply need to ensure that you invest in the right campaigns. Essentially, you should avoid overly artificial campaigns that promise superfast results. Additionally, don’t invest in inorganic or paid advertising too much. Instead, focus on creating properly optimized, useful, and relevant content.
As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.

Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.

Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
Format your content in the form of checklists and bullet points that add to the clarity. Bullet points allow readers to scan through the text and also make it easy to read. Use of header tags also improves formatting. Do not clutter your page with excess amounts of pictures, colors, or advertisements, as these leave an untrustworthy impression of the website.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
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