Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
Determining which keywords to target and how to incorporate them into your messaging is also a big factor in social media marketing. This guide to Keyword Research for Social Media is a good resource for determining which keywords your audience is using and covers everything from how to conduct keyword research for YouTube to researching keywords for Facebook.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.

“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

Given that there is too much information already, you need to be able to get some snippets of your top reports (reports that matter to you) in your email. Yes, it can be done when you set it up the right way. With email reports in place, you don’t have to continually browse Analytics for hours in a bid to find information that will help you create custom reports and increase organic visibility.


The terms “better” and “worse” are somewhat subjective in digital marketing. Much of your strategy will depend on the specific goals of your company, as well as the size, scope, and market reach of your business. Generally speaking, organic SEO is a superior long-term strategy in comparison to PPC advertising. With that said, new companies without a website, will likely have to invest in PPC initially, while they wait for their organic SEO strategy to implement. PPC alone will not serve your business well in the long-run, a fate illustrated by the following qualities:
Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of MyBlogU.com and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use. 

Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.

To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
While inbound links are important, backlinks are just as important, but a little more difficult to acquire. We already went over how backlinks are important for building your domain authority, but the process to acquiring them can cost you hundreds. If you don’t have a budget for backlinks, try building relationships with other relevant quality websites that will link to your webpage.
A good example is Facebook Custom Audiences. Within this Facebook supports email targeting, the ability to upload customer email addresses and then target those users on Facebook with tailored ads. This lets you micro-segment based on your existing customer database. One application is customer loyalty marketing, promoting offers to existing high value users via Facebook ads.
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Interviews are another amazing method to get exposure and traffic to your internet business. And being on both sides works well. It will take some time and effort to become an authority in your niche. So you probably won't get too many opportunities to get interviewed at the beginning. But it's almost as effective to interview industry influencers yourself. You share valuable and interesting content, get bigger players to know you and attract new audiences that might be searching for them. Don't forget that very often people share on social media when they get interviewed by someone. And sometimes they even add links to their interviews on their websites. That's why interviewing others can be very benefitial to your online business. Not even talking about getting interviewed by someone else, because that's just obvious.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.

You can’t build a sustainable growth strategy based solely on paid users. However, in this day and age, it also isn’t reasonable to expect a fraction of organic users to deliver sufficient revenue for your business. With non-organic traffic, you are in the driver’s seat, and you can drive scale by relying on data to optimize your campaigns, while with organic traffic you can increase your ROI. You need a combination of both in order to propel your app into fame and success.


We are using automated methods and search engine marketing methods to provide you with visits to your links. Our algorithm is using public search services, we are not affiliated with the search engine companies in any way. RealVisits.org will not accept websites that contain or promote Illegal, adult or offensive content. We reserve the right to reject any website that we feel does not meet our standards. There is no risk of getting your Page banned or penalized by Google and it is 100% AdSense safe. We are selling our services only for business marketing purposes. By purchasing and using our services, you agree to our Terms and Conditions.

Paid social can help amplify organic content, using social network advertising tools to target the audience. Using the rugby example, on Facebook you could target people who like other leading rugby fan pages. I recommend testing paid social campaigns to promote key content assets like reports and highlight important news/announcements. With a small budget you can quickly measure amplification impact.
Youtube is not only an amazing platform to share video content, but also a second biggest search engine in the world. Video is one of the best ways to build trust and deliver the message. The competition on Youtube is huge but if you share valuable and engaging video content and optimize your uploads, you can drive massive organic traffic to your website or blog posts by leaving links in the description box, cards and annotations. Don't forget to add call to action in your videos to encourage people to actually click the links. If you want to learn more about how can you use Youtube to increase your profits, click here.

While organic search may drive many times more traffic to your site than paid search, you can use this report to see the quality of traffic driven by each method. For example, if you look atSite Usage statistics, you may see that organic search delivers 20 to 30 times the number of visitors, but those visitors view only half as many pages and have twice the bounce rate. And when you look at Ecommerce statistics, you may see that visitors from paid search have a much higher rate of transactions, along with a higher average value per transaction, and a higher dollar value per visit. If you find that your visitors who arrive via paid search represent a significantly higher value customer, that may be an argument to invest more in paid search.
Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.
One new method you may want to consider adding to your SEO and content marketing strategies is cornerstone content. A cornerstone content strategy involves creating around three to five main content articles on your site that target the main keywords you want your site to rank for. You then ensure the rest of the content you release on your site relates to one of your cornerstone articles and insert links back to them.
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
Over recent years, as technological innovations have simplified basic tasks for everyday use – such as finding directions to a restaurant with a quick Google search – the expansions have also complicated the task of creating a visible presence online. These days, it is all but essential for any business or company to possess their own website domain, but it can be difficult to stand out with over a billion websites today live online.
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Bill Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations. More about him
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads.[citation needed]
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Content that is more comprehensive—think 2,000 words or more—tends to rank higher on search engines such as Google. But Google isn’t just looking at content length; your content has to be of good quality and provide value to your user. It takes time to develop all that content, and it doesn’t always make sense to make every new post a 2,000-word masterpiece.
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