Finally, since it's so important to choose the right keyword for blogging, Web copy and landing page creation, let's wrap this up with some of the best tools on the Web for researching, analyzing, discovering and optimizing keywords. I've also included some of my favorite articles on keyword optimization, analysis and research so you can learn more about optimizing keywords.


Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
However, this may not be the case for your company or your clients. You may start by looking at keyword rankings, and realize that you’re no longer ranking on the first page for ten of your core keywords. If that’s the case, you quickly discovered your issue, and your game plan should be investing in your core pages to help get them ranking again for these core keywords.
Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the website. 

Inorganic SEO by contrast does not include natural placements, rather it refers to a paid service that provides results in very short times. Through Inorganic SEO, you get immediate result as because it is paid service. It is very easy to understand and get targeted traffic. This might not applicable for all kind of businesses as the ultimate goal for Inorganic SEO is a better ROI as it’s a paid service.
For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
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