I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
But optimizing keywords isn't something you do ONLY at the outset of a search marketing campaign. Ongoing keyword optimization is necessary to keep uncovering new keyword opportunities and to expand your reach into various keyword verticals. So keyword optimization isn't a set it and forget it process. By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.
What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment. http://bdehaven.com
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
The monthly volume of searches entered on keywords can be found with a few different methods. If you have a Google AdWords account, you can use Keyword Planner for this step. If you don’t, there are a few free sites out there that will give you similar numbers. Obviously, if a keyword has higher monthly searches you’ll want to keep it in mind. However, that also might mean that it has a higher keyword difficulty, and fiercer competition.
Make sure to review your updated content for accuracy and freshness. Rewrite any content that’s out of date, update any screenshots or examples if necessary, and add whatever insight you’ve gained since you (or someone else) first wrote the content. Do whatever else you feel is necessary to increase the overall quality of the post. That may also mean adding more internal links, more detailed instructions, or additional references as necessary.
Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of MyBlogU.com and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.
While you are updating your website’s copy, you’ll also want to implement changes in your HTML – specifically, in your H1 and H2 title tags, as well as your meta descriptions and URLs. You’ll want to put your most relevant keywords in these sections of your website HTML. Search engines take into account the words in these sections of your website’s HTML when listing out relevant webpages in a search result.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Internet marketing professionals refer to search that isn’t organic as paid search. Instead of organically, or naturally, reaching the top of the search results for a particular keyword, businesses can pay to get noticed. So, paid search is a bit like doing a local endorsement, TV ad or radio spot—but for the internet. When a consumer types in a search term that you’ve incorporated into your campaign, your ad will show up at the top of search page results, above the organic results. Sometimes, your ad may appear in the sidebar. Only if the consumer clicks on your ad do you pay anything.
Google is still the most popular website on the internet. Google is mostly recognized as a search engine and their main goal is to provide the best quality web search experience for its users. That's why Google algorithm has a list of requirements and rules for ranking search results. They want to provide the most accurate and quality answers to every specific requests by its users. You already understand that competition on the internet is huge. SEO is still one of the top ways of driving natural traffic to websites but it became hard as hell to get your page to the the leading positions in search results for your focus keywords. And the harsh truth - 90% of all the attention goes to first two pages of results, and 70% of that 90% stays only on first page. So SEO is a long term strategy and you should focus on creating valuable content for your visitors because it is the key factor for SEO and content marketing is the base of most of other organic traffic strategies.