James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you.
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.

Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
So just how much of the traffic that finds itself labeled as direct is actually organic? Groupon conducted an experiment to try to find out, according to Search Engine Land. They de-indexed their site for the better part of a day and looked at direct and organic traffic, by hour and by browser, to pages with long URLs, knowing that pages with shorter URLs actually do get a large amount of direct traffic, as they can be typed quickly and easily into a browser. The results showed a 50% drop in direct traffic, clearly demonstrating how all of these other factors come into play during the analytics process.
Marketing your business online is not an easy task. With a number of options available to business owners, deciding how to make the most efficient investments can become overwhelming. DFW SEO specializes in internet marketing for Dallas – Fort Worth businesses. We provide full-service marketing that encompasses every aspect of search optimization. For organic SEO services, give us a call at 800.231.4871
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?

Create a spreadsheet to monitor your results. It’s a good idea to make a note of the post’s original post date, original word count, the date updates were made, and the new word count. Also note the number of post views during the 30 days prior to your changes, along with a summary of changes made and any other important metrics you want to track. Check your traffic after 60 days to see if traffic has increased. 

Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
Interviews are another amazing method to get exposure and traffic to your internet business. And being on both sides works well. It will take some time and effort to become an authority in your niche. So you probably won't get too many opportunities to get interviewed at the beginning. But it's almost as effective to interview industry influencers yourself. You share valuable and interesting content, get bigger players to know you and attract new audiences that might be searching for them. Don't forget that very often people share on social media when they get interviewed by someone. And sometimes they even add links to their interviews on their websites. That's why interviewing others can be very benefitial to your online business. Not even talking about getting interviewed by someone else, because that's just obvious.

Interviews are another amazing method to get exposure and traffic to your internet business. And being on both sides works well. It will take some time and effort to become an authority in your niche. So you probably won't get too many opportunities to get interviewed at the beginning. But it's almost as effective to interview industry influencers yourself. You share valuable and interesting content, get bigger players to know you and attract new audiences that might be searching for them. Don't forget that very often people share on social media when they get interviewed by someone. And sometimes they even add links to their interviews on their websites. That's why interviewing others can be very benefitial to your online business. Not even talking about getting interviewed by someone else, because that's just obvious.


Organic search engine optimization (SEO) refers to non-paid actions performed on a website to increase its visibility on search engine results pages (SERPs). There are a variety of organic actions that can be performed to boost search visibility and exposure. Dallas – Fort Worth SEO is the leader in SEO services in the DFW Metroplex. We work with businesses throughout North Texas to help them generate relevant traffic for their website and produce meaningful leads. Our organic SEO services include:
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.

Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
Organic SEO is an inbound marketing technique, and anyone in the marketing industry will tell you that inbound marketing has the highest ROI potential of any marketing technique. Because organic SEO is “earned”, it levels the playing field for businesses of all sizes and scopes. While PPC awards keyword ad space to the highest bidder, SEO rewards websites that make consistent efforts to enhance user experience and present an ideal website for visitors. More examples of SEO include:
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.
Create a spreadsheet to monitor your results. It’s a good idea to make a note of the post’s original post date, original word count, the date updates were made, and the new word count. Also note the number of post views during the 30 days prior to your changes, along with a summary of changes made and any other important metrics you want to track. Check your traffic after 60 days to see if traffic has increased.
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