But optimizing keywords isn't something you do ONLY at the outset of a search marketing campaign. Ongoing keyword optimization is necessary to keep uncovering new keyword opportunities and to expand your reach into various keyword verticals. So keyword optimization isn't a set it and forget it process. By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Use H2 and H3 subheads to introduce those new sections (as well as restructure your existing content). H2 and H3 subheads help search engines understand your content better as well as lead it to be featured in search. This article (with great examples) explains how to better word those subheads to capture more organic ranking opportunities (including using keywords in them and sticking to the question format).
Google has made it clear that their primary objective is to present the best possible experience to its users. For websites looking to rank on top of Google SERPs, a quality user experience is imperative. Fifteen years ago, websites could rank high based on manipulative tactics like keyword stuffing, link scheming, and hidden text. Since these actions negatively affected user experience, Google began to crack down on them with each algorithm update, and those techniques eventually became counter-productive for ranking position. In 2018, to rank well on Google, a website must focus on:
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
If you already have the list then you should definitely be taking advantage out of that. All the top marketers say that "money is in the list" and there is a good reason for that. If you're not building your list then you are missing an opportunity to reach your leads that has a higher interest in you than traffic from anywhere else. You can keep your community updated, send newsletters, special offers, surveys, tell stories, use it for affiliate marketing and so much more. It's not dependent on any algorithms of social media and search engines that can narrow your reach many times.
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Bill Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations. More about him
Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
One new method you may want to consider adding to your SEO and content marketing strategies is cornerstone content. A cornerstone content strategy involves creating around three to five main content articles on your site that target the main keywords you want your site to rank for. You then ensure the rest of the content you release on your site relates to one of your cornerstone articles and insert links back to them.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you.
An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
In this manner, you can easily take a 1,000-word blog and expand it to 2,000 words or more. Simply identifying five relevant questions and providing a 200-word answer for each one will double your word count. Not only does Google view longer, more comprehensive content as more authoritative, but you’re also providing more value to your readers by answering questions they are very likely asking.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Blogs allow you to use more keywords, improve the site’s readability, and attract and engage with visitors. You can also incorporate links in your blog post as well as use images. If you can gather faithful readers, you will also be able to generate more traffic to your site. Also, putting up the updated content of good quality improves the dwell time. All these factors encourage enhanced organic ranking of your business.
Last but not the least, useful content encourages visitors to bookmark it on Chrome. Google Chrome is regarded as the most popular browser with 45% of the share in the Internet browser market. Therefore, getting bookmarked on Chrome will improve your website’s SEO ranking. Not to forget, 72% of the e-marketers consider content creation as the most effective trick in the SEO bag.
The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
Many experts consider organic SEO to be “better” because it’s cheaper and often results in higher-quality traffic. Organic search rankings tend to bring users who genuinely want to learn more about your business or topic. Think about it, these are people who are actively searching for something that you offer. That’s someone looking to become a customer. On average, over 40% of a website’s revenue generated comes from organic traffic.
If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?