Target less competitive keywords. It may seem counterintuitive to go after keywords that aren’t as popular, but for a new website, this is often the best approach. It’s very difficult to compete with mature websites that have achieved trust and authority for the most popular keywords in competitive ranking verticals. So sites that are young typically have more success optimizing for keywords that aren’t that popular or competitive or optimizing your keywords by integrating modifiers (thematic modifiers or geo-targeted modifiers) and creating mid to long tail keywords.
Add as many email forms as you’re comfortable with on these pages (some users dislike sticky headers and pop-up forms). You should also integrate them with lead magnets that relate to the content on the page. For example, a fisherman’s About Me page could feature email opt-in forms that contain a lead magnet for a free, short ebook called “A Day in a Fisherman’s Boots” where he depicts his fishing routine from the moment he sets up his gear at home, to the actions and decisions he makes when things go awry during a trip, to when he finally reels in a catch and more.
What this means is that if someone visits a website and is logged into their Google account, the site owner cannot see the search keywords they used to get there. This has resulted in a great deal of organic traffic being incorrectly marked as direct. The same thing happened to Apple iOS 6 users carrying out Google searches through the Safari browser, after the operating system’s privacy settings were changed, as Search Engine Land reports.
Many experts consider organic SEO to be “better” because it’s cheaper and often results in higher-quality traffic. Organic search rankings tend to bring users who genuinely want to learn more about your business or topic. Think about it, these are people who are actively searching for something that you offer. That’s someone looking to become a customer. On average, over 40% of a website’s revenue generated comes from organic traffic.

Many experts consider organic SEO to be “better” because it’s cheaper and often results in higher-quality traffic. Organic search rankings tend to bring users who genuinely want to learn more about your business or topic. Think about it, these are people who are actively searching for something that you offer. That’s someone looking to become a customer. On average, over 40% of a website’s revenue generated comes from organic traffic.
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
Bill is a content marketing and SEO expert with over 4 years experience working as a full-time consultant. He works specifically with businesses struggling to get the results they want from their blog and content marketing strategy. Using his unique connections in the business world, he helps ecommerce brands grow their audience through influencers, backlinks, on-page search optimization and technical SEO –– all rank his brands higher on Google. You can work with him to do the same for your brand here.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Organic search engine optimization (SEO) refers to non-paid actions performed on a website to increase its visibility on search engine results pages (SERPs). There are a variety of organic actions that can be performed to boost search visibility and exposure. Dallas – Fort Worth SEO is the leader in SEO services in the DFW Metroplex. We work with businesses throughout North Texas to help them generate relevant traffic for their website and produce meaningful leads. Our organic SEO services include:

To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.
×