For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 
At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.
Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.

Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!


You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website‘s performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.

“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
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If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.


Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
Youtube is not only an amazing platform to share video content, but also a second biggest search engine in the world. Video is one of the best ways to build trust and deliver the message. The competition on Youtube is huge but if you share valuable and engaging video content and optimize your uploads, you can drive massive organic traffic to your website or blog posts by leaving links in the description box, cards and annotations. Don't forget to add call to action in your videos to encourage people to actually click the links. If you want to learn more about how can you use Youtube to increase your profits, click here.
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients. 
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If the blog post you’ve selected has less than 2,000 words, one simple way to increase organic traffic is to increase the word count — but don’t just fluff it up. Make sure any content you add also adds value. Instead of watering down paragraphs, add completely new sections that cover points you haven’t introduced yet. Chances are, the added word count will allow you add additional keywords. Speaking of…
I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.
All in all, when it comes to seeking digital marketing strategies that will be effective in increasing your website’s visibility, visitor traffic, and overall ranking, SEO is an essential tool to implement. And although the immediate perks of non-organic SEO may be attractive to some site owners, those that are serious about building or maintaining a trustworthy reputation for themselves online are better off sticking to SEO techniques that are natural. Although the results may not be so immediate, they will offer benefit and results that last.

One of the great things about online content is that it can always be updated and expanded. While you should be strategic in your content creation, you can also think about blogging as an opportunity to test new ideas. You don’t have to make every post perfect and comprehensive right from the start. As your experience with and knowledge of a particular topic grows, you may have opportunities to return to older posts and improve upon them. Or as the industry evolves and customer needs change, you can update your content accordingly. Not only does this give you updated content for search engines, it shows your readers that you’re on top of trends in your industry and that your website content is fresh, and therefore trustworthy.

In contrast to PPC advertising, or other paid marketing endeavors, organic SEO refers exclusively to actions that are unpaid. The term organic refers to search visibility that is “earned” rather than “paid for”. On Google SERPs, there are various kinds of results. The top results are actually paid advertisements that appear similarly to traditional results. Underneath those are usually the local 3 pack results, which are based on location data, and finally, beneath the local 3 pack, are the organic results, which are based primarily on SEO and link equity. Call 800.231.4871 for organic SEO services for Dallas – Fort Worth businesses.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
This is part two in a series of three articles on organic foods originally published by Food Sentry on March 31, 2013. Read part one here: The Low-Down on Organic Foods. With the basics behind us of what constitutes an organic product under the National Organic Program (NOP), we can move forward to comparing organic products with non-organic. What are the differences between the two, if any? Let’s explore. Size and shape When purchasing organic produce, the physical differences between organic and non-organic versions are almost instantaneously noticeable. Organic produce frequently comes in variable sizes and shapes that often look physically “imperfect,” whereas non-organic produce all seems to look relatively the same (within type, of course). But why? The short version is that much non-organic, unprocessed or minimally processed produce is treated with a variety of growth-enhancing substances and is also commonly subjected to U.S. Department of Agriculture (USDA) grading and quality standards (voluntarily), while organic produce is not. This may be changing, however, as USDA is currently working to implement similar types of physical standards under the NOP. Similar to produce, organic meats (beef, pork, poultry, etc.), specifically cuts of meat, are often physically different from their non-organic counterparts. While cuts of organic meat have similar coloration to non-organic cuts, organic cuts are usually a bit smaller. The main reasoning for this size difference is simple: animals used for the production of organic meat products are not treated with any growth-enhancing substances commonly used in non-organic meat production, often resulting in smaller cuts. Quality differences Defining the “quality” differences between organic and non-organic produce and meats is difficult because of the differing values people assign to quality when it comes to food. In a nutshell, organic food products must meet the same standards that apply to non-organic foods, but the organic food products must meet an additional set of standards (the NOP) that do not apply to non-organic products. Additionally, organic products are required to be certified as meeting these extra standards, while participation by non-organic product producers in many of the basic USDA-established standards and certifications is not required (though many do participate). Back to our original question: is there a quality difference between organic and non-organic products? Well, if you as an individual attribute low environmental impact, minimal additive and synthetic-substance use, as well as stricter regulation of farming practices with greater “quality” in the food you eat, then organic products would probably generally register as such. On the other hand, if you as an individual associate attributes such as higher product consistency, greater size and more “perfect” physical characteristics with greater “quality” in the food you eat, then organic products probably would not represent a higher-quality product to you. Also, although a lot of people believe that organic products are nutritionally superior to non-organic products, some very recent studies have shown that the nutritional differences between organic products and non-organic products are generally minuscule, although research on the topic is ongoing. Food additives, pesticides and other substances Perhaps the most substantial and tangible differences between organic products and non-organic products lie in the various substances used in non-organic food production that are not in organics. Under the NOP, the use of certain modification methods, pesticides and other synthetic substances on food plants, as well as the use of food additives, fortifiers and substances that may be used as processing aids in organic products, are strictly limited to legislation-identified methods, substances and uses (see exceptions here: Substances and methods list). Additionally, animals used to produce organic products such as eggs, cheeses, meats, etc., are raised on organic feeds without the use of antibiotics (except in certain atypical circumstances), growth-enhancing substances and other various artificial substances and modification methods. In the end, all of these things mean that, in theory, organic products contain, if any, far fewer artificial ingredients (e.g., preservatives and pesticide and/or antibiotic residues, etc.) than their non-organic counterparts. A market divided At this point, you’re armed with most of the information necessary to better judge and understand the organic food market. However, knowing about the numerous physical, visual, qualitative and compositional differences between organic and non-organic products is only the second part of the organics puzzle.
Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.

Utilizing keywords in your URLs will also help with your rankings. Unfortunately, there isn’t much you can do to change the home page URL of your website without your domain authority being reset. However, each additional page you add is a place to insert a keyword, as long as it is relevant to the actual page content. We’ll go over blogging shortly, but URLs of blog posts are a great place to use your keywords.
'"Natural traffic" isn't a term that's widely used in SEO.  In fact, I'm not sure I've ever actually heard it used--ever.  "Organic traffic" derives from "organic search results", which were originally the algorithmic, non-paid search results before there was Local Search. Organic traffic is that traffic that comes to your site from non-paid, search results (and technically, also not from Local Search--although that might be debatable.) 
One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks).
Content development and optimization should never be considered completely finished. As new products are introduced to the market or new information becomes available, the focus of your business or the needs of your audience may change. Regularly reviewing and updating your existing content will show your readers that they can trust the information on your website and that you’re staying on top of the latest trends in your industry. It will also help you attract new users to the market, better understand the needs of your audience, and gain ideas for evolving or diversifying your products or services.
Generally, your website can move up the search rankings through two types of strategies: organic and inorganic. Organic search engine rankings don’t have a direct cost, as you don’t pay Google to rank well, organically. Instead, the site appears near the top of the list without paying for a promotion because Google’s algorithm finds the page content to be relevant and useful.

You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
To effectively squeeze the organic lemon, make sure you benchmark your campaigns with organic traffic and use a single dashboard to calculate your overall success – with organic and non-organic combined. It’s also important to invest in ongoing App Store Optimization (ASO) and keep your listed apps optimized according to the latest updates to the store algorithms and requirements.

This is a pretty basic question, but I'm wondering if there is any meaningful difference between the terms Organic and Natural traffic? My assumption is that Organic traffic refers to traffic that comes in through search engines, whereas Natural traffic would also include people directly entering a URL, coming in through social referrals, and through links on other sites in addition to organic search. Is this correct, or are there other definitions for what these terms mean?


What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com
Organic SEO is an inbound marketing technique, and anyone in the marketing industry will tell you that inbound marketing has the highest ROI potential of any marketing technique. Because organic SEO is “earned”, it levels the playing field for businesses of all sizes and scopes. While PPC awards keyword ad space to the highest bidder, SEO rewards websites that make consistent efforts to enhance user experience and present an ideal website for visitors. More examples of SEO include:

Look at the different search engines (sources) that drive traffic to your site to determine where you want to invest your resources. For example, if you're getting an overwhelming amount of visitors and revenue from a particular search engine, that's an obvious source of profitable traffic and an area in which you might want to make further investment; but you might also find another search engine that delivers only a few visitors, but ones who represent a very high Per Visit Value. In this latter case, you might want to increase your spend in that area to drive more of those high-value visitors to your site.
Interviews are another amazing method to get exposure and traffic to your internet business. And being on both sides works well. It will take some time and effort to become an authority in your niche. So you probably won't get too many opportunities to get interviewed at the beginning. But it's almost as effective to interview industry influencers yourself. You share valuable and interesting content, get bigger players to know you and attract new audiences that might be searching for them. Don't forget that very often people share on social media when they get interviewed by someone. And sometimes they even add links to their interviews on their websites. That's why interviewing others can be very benefitial to your online business. Not even talking about getting interviewed by someone else, because that's just obvious.

The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing.[citation needed] Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).

Your cornerstone articles should be of higher quality than any other content on your site. You should spend more time and resources creating these pieces of content than you do on regular blog posts. Having all of these internal links point to these main pieces of content tells Google’s algorithm they’re important, giving you a higher chance of ranking for the keywords that relate to your niche the most.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
One of the best strategies for starting online entrepreneurs is to attract existing audiences from other blogs. Guest blogging is one of the best ways to do that. You just find opportunities to post your articles in other blogs of same or familiar niches. Guest blogging helps to position yourself as an authority, build quality backlinks to your website (helps for SEO) and get new exposure and organic traffic to your website. Most bloggers also share their guest blog posts on their social media. You can learn more about guest blogging here.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use this information to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.

If you own a business, a website, or a social media platform, you have most likely heard terms like organic SEO, inorganic SEO, organic traffic, inorganic traffic, paid SEO, unpaid SEO. These are very common terms in the online marketing field. Perhaps, you are torn between organic SEO vs. inorganic SEO. But, when many people hear the terms organic and inorganic, they envision the product section in a supermarket. That’s because modern consumers are aware about and educated on the differences between organic and inorganic products as well as their impact on their lives. Nevertheless, many websites and business owners are yet to know what exactly differentiates organic SEO from inorganic SEO.
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
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