The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.

No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.

On the other hand, inorganic search rankings refer to high placements that a website pays for. In a nutshell, a website gives the search engine money in exchange for a higher spot on the list. You will often hear this referred to as SEM or PPC (Search Engine Marketing or Pay Per Click) Often, inorganic rankings aren’t directly paid for, but bid on in a keyword auction.
Small businesses in the Dallas area often want results fast, but that is something not possible without an established website, that has been consistently updated, for months, if not years. For this reason, many businesses opt for pay per click advertising which yields results quickly by placing your website on top of SERPs for specific keywords. While this can be a good short term strategy, it does not provide the long-term sustainability of organic SEO. With search engine optimization, you are not only building for the near future, but for the long-haul, and are developing a business asset that will serve your company throughout its lifespan. Examples of sustained success include:

The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):


Search engine optimization (SEO) is a process of strategies and tactics that are used widely in the digital marketing field to boost the ranking or frequency of a website in the results produced by a search engine, such as Google. The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.
Do you need help with your organic SEO campaign? Well, Bishop Writers provides organic SEO content writing services online. We deliver uniquely written, original, relevant, and properly optimized content for websites, blogs, and social media platforms. Now that you know the difference between organic SEO vs. inorganic SEO and the benefits of each, get in touch with us for help with your organic SEO campaign.
For those unfamiliar with the extensive list of technical jargons, or otherwise lack experience in the industry, the intricacies of web development can be confusing at best and desperately overwhelming at worst. If you are a business owner, you are more than likely trained in practices directly related to running your business rather than, say, how to best impress and conquer Google rankings.
Inorganic SEO by contrast does not include natural placements, rather it refers to a paid service that provides results in very short times. Through Inorganic SEO, you get immediate result as because it is paid service. It is very easy to understand and get targeted traffic. This might not applicable for all kind of businesses as the ultimate goal for Inorganic SEO is a better ROI as it’s a paid service.
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Update the blog’s publication date so that it shows up as a new post at the top of your blog, but add an editorial note to the content along the lines of “This post was originally published in [Month, Year] and has been updated for freshness, accuracy, and comprehensiveness.” This will help build trust with your readers by showing them that the content is indeed up to date.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.

As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.

Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
Converting organic traffic is mostly about creating content that resonates with the type of customers you want to target. They need to find the posts you publish relevant and useful, else they won’t finish them or be interested in any of the free opt-in incentives you offer. No matter what way you choose to go about this, ensure the content you create is as high of quality as it can be.

Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
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