First off, organic app discovery is largely broken. The sheer amount of apps in the two major stores (over 2 million in both the App Store and Google Play) makes it nearly impossible for users to find your app in the haystack, even if they happen to be looking for a similar one. With so many possibilities for every search term and keyword, the chances of a user landing on and installing your app are slim to none.
According to Digital Marketing Fourth Quarterly(Q4) report, 2017 – organic search has seen the largest growth over the last two years. According to the report, organic search gets 6% of traffic to the website which is been as the rapid growth rate over the years. An organic Growth rate in desktop also increases when compared with the previous quarter which has shown a drastic drop in the last year. Mobile Organic search produces 96% of traffic in 2017 Q4. Searches are designed to produce right content to the right people, so there is a greater possibility to get those contents shared in social media like Facebook, Twitter, Instagram etc., this will increase your site visit too. Q4 Report of 2017, says Social Media Platform produces more than 3% of the site visits. In both, organic and Non-organic traffic the key is to appear on top in search engine result page so based on your business chose either of these or start working on both simultaneously to increase your business through internet visibility.
Your cornerstone articles should be of higher quality than any other content on your site. You should spend more time and resources creating these pieces of content than you do on regular blog posts. Having all of these internal links point to these main pieces of content tells Google’s algorithm they’re important, giving you a higher chance of ranking for the keywords that relate to your niche the most.
This is true regardless of the size of your website. If you have a blog attached to your website and you update it frequently, then you could about ~ 30% of incoming traffic coming from the homepage and the rest from your internal blog pages targeting long-tail keywords that are generating traffic from informational and conversational search queries.
For those unfamiliar with the extensive list of technical jargons, or otherwise lack experience in the industry, the intricacies of web development can be confusing at best and desperately overwhelming at worst. If you are a business owner, you are more than likely trained in practices directly related to running your business rather than, say, how to best impress and conquer Google rankings.
Google has made it clear that their primary objective is to present the best possible experience to its users. For websites looking to rank on top of Google SERPs, a quality user experience is imperative. Fifteen years ago, websites could rank high based on manipulative tactics like keyword stuffing, link scheming, and hidden text. Since these actions negatively affected user experience, Google began to crack down on them with each algorithm update, and those techniques eventually became counter-productive for ranking position. In 2018, to rank well on Google, a website must focus on:
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
But optimized keywords aren't just for organic search marketing. There's tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher's language. The more keywords you select that your customers are searching for, the more traffic you'll drive to your website, the more consumers you'll convert to customers.
Content that is more comprehensive—think 2,000 words or more—tends to rank higher on search engines such as Google. But Google isn’t just looking at content length; your content has to be of good quality and provide value to your user. It takes time to develop all that content, and it doesn’t always make sense to make every new post a 2,000-word masterpiece.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent 
Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.