By following a few simple rules, tips, and tricks, even a social media novice can master the art of social media for affiliate marketing. Social media has been designed to be user friendly and not too complex, and this rings true whether you’re just posting your vacation photos for your friends and family, or if you’re posting the affiliate link for a product you believe in and want to share with your followers. Using these tried and tested methods can ensure that you’re using social media for affiliate marketing to the best of its capabilities, and therefore also gain all the benefits that go along with it.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Once you start to gain a small following, share things that are irresistible. If you don’t have a blog or website yet, get one. You can create all sorts of interesting content that your following will love. Top 10 lists are huge. If you do nothing else but create top 10 lists related to your industry and share it with your targeted following, you will gain traffic to your blog, your information will get re-tweeted and shared, and you will watch the number of followers you have climb even higher. And remember, you can tweet about an article many times. Twitter is a very “in the now” type of platform and most people will never realize you posted to the same article 5 times in the same week.
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Drive Traffic. If you run a website that makes money from display ads, on-site affiliate links, or a number of other monetization methods, Twitter can be a great tool for boosting revenue indirectly. Though you won’t be making money directly on Twitter, you have the opportunity to drive your Twitter followers to a place (i.e., your website) where you can make money from them (in the form of display ad revenue, or various other opportunities).
These guys post in-depth product reviews and comparisons that are some of the best around. If you want an informative breakdown of whether you should buy something or not, The Wire Cutter is an amazing resource. Their Twitter feed links directly to these reviews along with great pictures, and it’s easy to see why they have more than 80k followers — they are a major player in affiliate marketing.
Getting accepted into a good affiliate program, such as Amazon Associates, requires you to have a website that is live. You cannot register for the Amazon affiliate program using your YouTube channel. You need to have your own website and the website needs to be informative and relevant to the products that you will promote. This is because a team from Amazon will check your website for eligibility for their affiliate program. Unless you have a good website set up, you shouldn’t apply for their affiliate program, since most of the time your application will be rejected.
Provide Customer Service. This might not make your company money directly, but there’s a huge opportunity to build goodwill and customer loyalty (and therefore future revenue) by using Twitter as a tool to provide quick customer service. Media Temple is one example of a company that has an active customer support team operating through its Twitter account. Note the impressive response time here:
Drive E-commerce Sales. If you have a product to sell on your website, Twitter can be a great way to get in front of potential customers by engaging in discussions on relevant topics and including links to your products. Many e-commerce companies use Twitter to offer special deals and advance opportunities to nab popular products. Below is an entire section of further reading dedicated to selling products on Twitter.
Write a description using your main target long-tail keyword and 2-3 related keywords from the search results. With a regular pin, your main target keyword should be in your blog post title. meta description, pin title, and pin description. Affiliate pins don’t have a blog post title or meta description so you just need to focus on the pin title and pin description. This below is my affiliate description. Notice how I effortlessly weave in the keywords? After writing your description, read it over and make sure it sounds natural. Below, I used #affiliate, but now I use #ad to be more explicit.
The main distinction now between affiliate and influencer marketing is simply the channel itself and the way the influencer is paid. Affiliate marketing sees affiliates paid based on web traffic performance (CPA) while influencer marketing sees influencers often paid flat fees upfront in return for social traffic performance. Brands now have visibility into the same metrics for both strategies and can access indicators of performance and traffic via Google Analytics for web-based publishers and Instagram Insights for social based publishers. Despite these similarities, influencer and affiliate marketing are still referred to as two separate strategies and are often managed by different teams in the same organization.
You want to get those viewers who are searching through hundreds of videos to click on your video and a good title can be the key to this. Make sure your title is captivating and also true to your video content. Creating simply clickbait videos will cause your video to get disliked and the bounce rate will skyrocket. This two negative signals will cause your video to be pushed further down into the oblivion of search.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.
I've compared every Shopify affiliate app for you and narrowed them down to my top 3 picks. I've done the research and found that these three Shopify affiliate apps offer a rich selection of features, ease of use, and a good bang for your buck in their respective categories. This isn't to say that another app isn't good or wouldn't work for you, but based on my extensive research, these three apps are a great place to start your search. You can also check out my Shopify Affiliate App Comparison Chart to see all your available affiliate software options, or fill out this short questionnaire and I can recommend one for you. Otherwise, continue below to my Top 3 Picks.
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.
Just like in our lemonade example, a good affiliate marketing program reduces overhead costs and reduces risk. Since it can be quite expensive to hire sales & marketing employees, having an army of affiliate partners can give you the reach and sales you’re looking for, without the staffing investment that many e-commerce businesses can’t afford in the first place.
Another obvious flaw in many of the tweets that we saw in the example mentioned in the previous post were that they were identical to everyone else’s. We saw Joel Comm set up a system where he pre-populated tweets with a script that simply told those reading it to go download a product. Joel actually stopped by my previous post and reflected (among other things) that those who personalized their messages converted better than those who did not. I think this says a lot. A personal recommendation is going to get a much better response in terms of actual conversions and it is far less likely to hurt your relationship with your followers as the tweet will be in your voice and hopefully out of your experience with the product.
If you don't know, Shopify is an e-commerce platform that allows users to set up their own e-commerce site and become an entrepreneurs quickly and easily. By spreading the word about Shopify and encouraging your audience to sign up to it (using the link you provide) you can earn an average of $58 dollars for every user that signs up using your link. Shopify provides you with 24/7 support and links to blogs, video tutorials and so on that will help to explain to your audience what Shopify is and how it works.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.