Niche-specific challenges: It’s relatively easy to create content for the “tech how-to” niche (like “how to install Windows” or “how to use WinRar) - you just need a screencasting software and a microphone. For niches like DIY plumbing, however, you need significant time, energy and skills. This often compels marketers to flood the easier niches, increasing competition.
The founders and early investors aren’t the only ones who have made money off of Twitter; countless individuals and businesses have harnessed the power of social media to create new revenue opportunities. Below we’ll highlight some unique ways to make money off of Twitter, as well as review some inspiring success stories and best practices. (By the way, you may also be interested in our guides to making money on Facebook, YouTube, Instagram, Pinterest, Google+, iPhone/Android, and with display ad networks).
So where do you start? Firstly, find online communities dedicated to your topic of interest (related to your website or a product you’re trying to promote). Join Facebook groups, Twitter chats and forum boards. Start to engage with people, but don’t go straight into promoting yourself or a product. Be nice, be fun and give genuine advice. When you feel like the conversation calls for it, insert an affiliate link and say why this product would help in this particular situation. That way people will trust you and will be more inclined to buy the product.
Instagram tends to be a kinder, gentler social network than Facebook or Twitter, too. This means that, although trolling does exist, it's more likely you will find a specific audience that you want on Instagram. This is partly because it's a visual medium, so a good image can draw in impressed crowds to learn more, and partly because users are accustomed to using hashtags, which are acknowledged and accepted as a way of targeting users with particular interests.
"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
If you don't know, Shopify is an e-commerce platform that allows users to set up their own e-commerce site and become an entrepreneurs quickly and easily. By spreading the word about Shopify and encouraging your audience to sign up to it (using the link you provide) you can earn an average of $58 dollars for every user that signs up using your link. Shopify provides you with 24/7 support and links to blogs, video tutorials and so on that will help to explain to your audience what Shopify is and how it works.
Twitter is about the exchange of ideas in 140 characters or fewer. Crucially, unlike Facebook or LinkedIn, Twitter is often used by people who have never otherwise made contact with each other, in order to have tightly-focused conversations about things that interest them. This makes it perfect for growing your network, and thus growing your userbase - if you know how to converse.
Many of us have gotten burned at some point through paid traffic. We invest money in Facebook ads and drive people back to our sites, but we don’t always get the sales we need to foot the bill. With affiliate marketing, on the other hand, you can rest assured that all your revenue can be pure profit because there’s no required up front investment since affiliates are paid through commissions.
They want to ensure that anytime you share something you want your followers to buy, they’re aware that you may have other motives than simply being helpful (i.e., making money). Although most of us only share affiliate links for products we believe in, this is not always the case. Which is why it’s important (read: required) to let your followers know you will receive a commission if they purchase through your link.
You’ve probably heard about using Pinterest to drive massive traffic to your blog. But did you know you can actually make money directly on Pinterest? Absolutely! Through this post, you’ll learn how to succeed at affiliate marketing on Pinterest without a blog. Our expert is McKinzie Bean, a mom blogger and Pinterest strategist. Since starting her blog, Moms Make Cents, in 2015, McKinzie has gone from making $0 to between $5k-$10k a month from Pinterest! For two years, McKinzie has managed the Pinterest accounts of other businesses. I reached out to McKinzie so she could share her best tips to make money on Pinterest using affiliate links. At the end, you’ll get a preview of McKinzie’s Pinterest affiliate marketing course, Pin to Profits – Affiliate Marketing.
Being creative in directing viewer attention to your links also helps in getting them to notice it. Adding calls to action in your videos is always an effective method. Physically pointing from within the video to where your links are placed is another clever tactic to direct people’s eyes to them. Toy reviewer Emgo316 does both when directing viewers to the stores that offer the figures he reviews.
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.