Jessica Stansberry is a video & YouTube marketing strategist for rockstar business owners who are ready to up-level and start using video to market their business better. She throws down knowledge-bombs with weekly free blog content, a YouTube channel, eCourses, 1-on-1 consulting, done-for-you services, and her FREE Facebook group. Jessica is also the ‘sassy southern half’ of the podcast, All Up in Your Lady Business and the host of VIDfluential On-Air, a podcast dedicated to delivering quick, actionable tips to help you incorporate more video into your marketing plan. You can find out more at www.jessicastansberry.com.
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Possibly the most important demographic you could factor in while shaping your affiliate strategy is age. Affiliate marketing means continuously trying to incorporate the newest marketing trends into your gameplan, but this money is as useless as data without analysis if you aren’t reaching the right audience on the right platform. In a study conducted by Envision Creative, around 90% of 18 to 29 year-olds interact with social media in some way, shape or form. It follows that success with millenials equals a continued need for staying up to date with new social media marketing trends. When targeting younger demographics as an affiliate, think about launching incentive programs for those customers who refer others to your business or product. These pseudo “loyalty programs” serve as extremely effective digital word-of-mouth. Also consider offering discounted services or products for promotion on social media.
Affiliate links have become easy to spot, and this may turn off potential traffic within your audience by way of feeling “sketchy” or like you’re pulling one over on them. Rather than using just your affiliate link, create a redirect link that looks a bit simpler and cleaner, and therefore more attractive for those clicks. A clean and simple link is a link that will be more enticing to click.
We’ve seen many YouTubers (including very popular ones) who have links to their websites and Facebook pages in the description but don’t include a link to the product(s) they discuss. When an affiliate link adds value, don’t be shy about giving people opportunities to click on it. If you have content on your site, your social channels and your YouTube channel that is complemented by certain affiliate links, include those links in all of those places.
Basically, you’re just recommending certain products through your YouTube videos and when people click on your affiliate links and purchase products from the merchant, you get a commission from each of the sales you generate. There are many affiliate programs in which you can participate – for instance, Amazon and Apple Store have affiliate programs that allows you to earn commission by promoting their products.
And that means affiliate marketing also conveys more trust in your brand. When your partners are marketing you to their friends & family, it confers the trust between them to your brand as well. This is why working with influencers gives you greater social clout in your niche, which translates to higher loyalty and trust in your company. And then… more affiliate partners as your customers turn into reps!
The one thing to be cautious of here is taking other peoples meme’s and images without their permission. At the very least, you should ask or attribute the image to the owner in your post. However, there’s another neat trick you can use. Just go to Google Images and perform an image search. Once there, hit the little gear icon in the upper right corner of the search and click on “Advanced Search”. You can then scroll down to the “usage rights” drop down menu and only show images that are free to use or share. You should be able to find 100’s of free images that you can simply edit to create a meme with. If you are looking for a simple and free online photo editor that will enable you to do this, check out ipiccy.com. That’s the one I usually use.
Visitors to your website are already familiar with your brand to some extent, making them potential candidates for your affiliate program. Plus, this is where nearly a quarter of affiliate marketers find out about new programs. Promote your affiliate program on your site with a link in an out of the way but still easily accessible place like your footer, and create a page dedicated to the program and highlighting the benefits of joining. Here’s how Pooch Perks does it.

As I mentioned earlier, most of your monetization options are severely limited when it comes to social media. Direct selling, AdSense and advertising space sales are all out. It’s in this situation that affiliate links become exceptionally powerful. You can post an affiliate link on any social network, and wherever it travels you’ll be credited. Time to get a list of options together.

Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.
You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.

You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.
"Coverage with social media affiliates (SMA) is often quick to implement. This makes Twitter perfect for last-minute promotions," Murphy says. A great example of this is the sports betting deal where a bookmaker offers an increased CPA if referred players bet on a certain match. This kind of limited-time deal can be used by advertisers and publishers to increase interest in a product.
“The Queen of Affiliate Marketing” and author of “Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich”. Rosalind truly is one of the best in affiliate marketing. She was one of the first people to really make a living doing actual, legitimate content-driven affiliate marketing. She’s been teaching people how to follow in her footsteps even since. Rosalind was an air traffic controller before she went into affiliate marketing, so there’s no shrinking from the technical side of things. She explains everything very clearly.
Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
This article will be useful for content creators and website owners who want to learn how to market affiliate products through social media. Finding initial audience shouldn’t be a problem for you – there’s already an audience. If there are people who care about your content, they’ll gladly follow you on social media. The question is: how do you get more money from marketing on social media?
1. You can start with what you have; advertise your affiliate program to your current customers and try to recruit your current customers to join your affiliate program. The benefits of recruiting your current customers are: (a) they are already loyal to you and your product so they believe in it (b) you already have their emails and phone numbers so you can contact them and inform them about your awesome affiliate program (c) who doesn’t want to earn money on the side?
Unlike Facebook and some other social media platforms, you can tweet very frequently. Most major companies will send out a new tweet ever hour. This includes social media management companies like HootSuite and other well known internet based companies like GoDaddy and HostGator. If they are doing it, chances are it’s pretty safe for you to do it. Since Twitter is such an “in the moment” social platform, you can even tweet out the same thing two days in a row. Hardly anyone (if anyone) will notice.
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Next, you need to make sure affiliate marketing makes sense for your own products in terms of profit margins. If you’re selling products with a very low profit margin then giving away part of the profit as commission to your affiliates, you might want to think twice. If you find yourself in this situation, you may want to consider increasing the price of your products to include the affiliate’s commission.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.
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