Multiple Twitter Identities. We have noticed that affiliates using Twitter often maintain multiple Twitter identities. Based on data pulled for the second week in November 2011, 75% of the affiliates found on Twitter maintain more than one Twitter alias. They do this for several reasons: to re-tweet their own posts under different user names in order to drive up a tweet’s popularity; to tweet the same thing over again without appearing redundant; and to follow themselves to ‘seed’ a follower list.
It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.
Social media is one of the most powerful tools we’ve gained in today’s modern technological age, and this goes for marketing and beyond. With mindful use, social media for affiliate marketing can be an invaluable tool to your affiliate marketing success, as well as your networking with other fellow affiliate marketers. In such a socially driven business, this networking aspect is an important one, and one that isn’t often thought of but is benefitted from greatly.
When you include an affiliate link in your description be sure to say somewhere that it is an affiliate link. This can be in the form of a disclaimer at the bottom of your video description or as a parenthetical notation right next to the link. Also be sure to say what product it is for. Nobody likes being tricked into landing on iTunes or Amazon when they think they are going to an artist’s fan page or the ultimate zombie survival blog.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.