Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.
A popular way to promote affiliate links through social media is to place the full affiliate link on a website that you control, such as your own blog, or any site that is not hindered by long website links. Once you have done this, you then shorten the website address to the page that you placed the Amazon affiliate link on, and distribute that link.

Alexis Grant is an affiliate marketer, but she’s got other business models running too. She runs a content creation company, a site for writers, and has a bunch of training programs and other excellent resources. But she also does a lot of affiliate marketing, and she reveals her earnings, which is extremely interesting. Check out her recent post, Affiliate Sales: A Realistic Guide for Earning Revenue From Your Website.
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Make sure your social media accounts stay active. The more active you are, the more exposure you will get and the more followers you will naturally acquire over time. Also be sure to stay active in the commenting sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps to build a community of followers that you can interact with and build trust. As an affiliate marketer, your ultimate goal is to make money. But is it easier to sell products and services to strangers or people you talk to on a regular basis? In addition to the monetary potential, interacting with people in your niche industry helps you to get inside the minds of your target audience. You can learn what they want, what they don’t like, and what they wish already existed. The more you learn about your target audience, the better you will become at marketing to them and showing them products or services that will actually make their lives better or easier.
Before we look at how you can gain relevant followers it is worth mentioning that you should avoid buying followers from the services you see on Fiverr etc… In fact, you should avoid buying followers altogether. Many affiliate marketers think that their account looks more genuine if they have 20k ‘people’ following them. The fact is that buying followers results in a lot of fake accounts or bots that have no interest in what you are trying to promote. A Twitter account with 50k followers and only 1 or 2 likes or retweets when you post something just looks fake.
When using social media for affiliate marketing, you should always stop and focus on your content first. Do your posts have the ability to stand on their own regardless of your affiliate link? Do they provide something of value to your audience? Do they grab attention? Using the right education and finesse, you can learn how to really rope in your social media platform audiences, and demand their attention with high quality and interesting content.

In other words, you might have to pay higher commissions to get good affiliates up front. This strategy is an important aspect of cultivating the best affiliate program because you’ll make up for that cost through the lifetime value of each customer. Please note that while I certainly would recommend offering high commission rates, you still need to make a profit on your products so make sure to do your math and arrange your budget accordingly.


Lack of Merchant Diversity.  There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again.  The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011.   You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.
Make sure you actually put yourself out there and interact with the people you are following. You don’t have to comment on every post they make (that would be a bit stalkerish), but when you see something they posted is interesting or helpful, let them know! You can even re-tweet it or give them a special mention on your Twitter feed. Just be genuine. If someone isn’t providing helpful and useful information, remove them from your list and follow someone else (remember, people will do the same to you). Only follow those who are truly helpful. If they send you a direct message or respond to a comment, reply back! Forming a relationship like this can literally turn into money later, so get out there and network with the people you are following. Don’t just give them sales pitches for your website, product, or service – that will come later. For the most part, just interact and have fun. As a direct and indirect result of your friendliness, your own following will continue to grow.
Amazon has a wide-range of products for you to promote, and you can always create affiliate links for those products. Don’t skip this step, because this is what will make you money. If you forget to promote the products using your affiliate links, but instead, you are promoting the product directly using the product link, then you will not get the percentage of any sales that come from your link. So, be sure that before promoting any products, you should create affiliate links for it. Only then will you be able to make money from your promotion.
Affiliate networks, often considered among some of the best affiliate programs, are marketplaces where ecommerce entrepreneurs can find affiliates to promote their products. While these networks make it a bit easier to find affiliates, some also charge monthly fees, which might not make them as suitable for early stage entrepreneurs. Others take a cut of your sales, which still gives you guaranteed positive ROI as a store owner. Some affiliate networks include Share-a-Sale, Tapgerine, Commission Junction, AffiliatePrograms.com, and LinkShare.

Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
When you create a product review video for YouTube marketing, share your personal experience about the product you are selling – which means you must have personally used the product first – and be objective oriented in your video. Be honest and natural in your product review video so that you can win the confidence of the visitors so that they can buy your product.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.

We’re not going to tell you which eCommerce solution is the best for you. Each person has their own preferences. You may already have a solution in mind. Heck, you may be too lazy to try a different one. That’s fine! We support a number of integrations for eCommerce, including for PayPal, Stripe, Shopify, and more, and each of them can do the trick. But typically affiliate managers who enjoy Shopify enjoy it for one of the following reasons:
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
This is a fairly general Twitter tip but it applies to affiliate marketing. If you’re going to promote a product on Twitter make sure it’s highly useful to your followers. This is connected to being relevant – but goes beyond it. I find that the more useful my Twittering is the more positive feedback I get from followers. The same is true from blogging and interestingly enough it applies to the products I’ve promoted over the years. The best feedback that I can possibly get after an affiliate product campaign is from someone who bought the product and thanks me for recommending it because they found it useful. To me this is the ultimate feedback because it means I’ve not only made a little money, but more importantly I have a reader who is happy, who remains loyal and who is perhaps even more loyal than they were before I made the recommendation. This really comes down to smart selection of products to recommend – make sure that they are the best!
Twitter is a platform that is perfect for sharing. There are plenty of things that you can share online. For instance, if you are a business that sells clothes, then you might want to share tips on how to pick the correct size for your followers. Sharing in Twitter comes down to quality and beneficial ideas that you will be able to present to your readers and to your followers. Plus, the best thing about sharing is that it will allow people to spread what you might be offering in the market. When sharing in Twitter the golden rule to follow is to give quality to your connections.
Creating accounts on these networks is only the first step. Now begins the hard work of building a quality following on each platform. Unfortunately, there is no shortcut if you want your following to be truly engaged (i.e. valuable). By interacting with consumers and joining the online discussions happening in your industry, you can build up your social media credibility and contribute to the 17 percent of users who feel more connected to brands they see on social networking sites.
The popularity of affiliate programs has a huge impact on how online brands spend their money on the development of their business. This approach proves to be working, as it is cost-effective: you only pay when you reach a sale. In fact, 81% of brands already leverage affiliate marketing using third-party entrepreneurs and influencers. That is why almost every online store has to consider this when trying to compete in the world of eCommerce.

Kate Ahl is the owner of Simple Pin Media. She helps bloggers and business owners manage their Pinterest page while teaching bloggers and online entrepreneurs how to use Pinterest to market their business. Her philosophy is simple, actionable and uses data based decisions to create the best Pinterest marketing strategy. She runs Simple Pin Media out of a She Shed in her garden, loves good cheese, great friends, and sparkly drinks.
Once seen as a strategy distinct from affiliate programs, influencer marketing has been continually edging toward modern affiliate marketing. With the tracking and measurement of influencer marketing approximating the level of detail and sophistication that traditional affiliate marketing has achieved, savvy affiliates are now looking to foster thoughtful influencer campaigns that leverage the purchasing and reviewing power of social media stars.
Computer scientists Arunesh Mathur, Arvind Narayanan, and Marshini Chetty compiled a random sample of hundreds of thousands of videos on YouTube and millions of pins on Pinterest. They then used text extraction and frequency analysis to investigate URLs located in the descriptions of these items to determine whether the URL or any redirects behind it connected to an affiliate network.
I want you to remember too that affiliates don’t have to only be products or digital goods, they can also be courses and services from people you respect and want to promote. If you’re like me and your ideal clients are business owners, maybe you’ve worked with a web designer that simply knocked your socks off, reach out and establish an affiliate relationship if one is not already setup.
Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
Hi, Steve! Thank you for sharing this. You’re right, I shy away from making videos because I don’t believe I can make one. I enjoyed watching the video that you have prepared; it was very explanatory. I also visited Animoto and I liked it very much. I want to start making my own video now and I hope I will be successful in creating and promoting it.
Before I really get into the meat and potatoes of this subject, I want to remind you that my YouTube channel is business-focused and I have a business outside of the YouTube channel and affiliates so I have to tread a fine line between promoting affiliates and promoting my own products and/or services. If you’re reading this and you have a blog or a YouTube channel and you’re considering the possibility of making affiliate income your main source of income, you can absolutely do this on a higher level.
According to eBizMBA, Twitter has more than 3 hundred million estimated unique monthly visitors. If you’re feeling disappointed with Facebook, I have good news for you! On Twitter, you can tweet every 15 minutes – that’s an average lifespan of a tweet. In fact, it’s recommended to tweet no less than five or ten times every day. But the general rule still stands – you can’t expect to make money on Twitter by tweeting sales pitches every 15 minutes – you need to build a relationship. And after you establish a Twitter presence, you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked.
In this age of interconnectedness, people will be more likely to click your link and buy an affiliate product if they feel a special bond with you. That goes back to the old rule of affiliate marketing: don’t be a salesperson, be a friend! You’re much more likely to listen to the recommendations from a friend. So choose an appropriate product, test it yourself, create good content, explain why the product is actually useful and market it on social media by engaging and growing. That’s the way to success.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.
You can benefit from social media in two ways: by promoting the content which you create or putting links directly in your social media posts. Chances are you already use social media to promote your blog or website (if not — what are you waiting for?) But let’s face it – in this day and age people don’t always want to click a link to go to a website where you have to click more links. Nearly 50% of affiliate-referred traffic originates from a mobile device. And you know better than me, most of the time on your phone you’re checking Twitter or Instagram, not reading lengthy blog posts.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.

What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
Follow these steps and you’ll have created yourself a spreadsheet unique to your social media following, and explains exactly how to use affiliate marketing to best benefit them and you. You’ll know what programs to post on which networks, at what times, how often and plenty more. You’ll also know that these programs are easy to use and don’t cause you any trouble.
I’m very happy that I come across to your site. I would like to start working from home using Pinterest and affiliate marketing and your text here is really supportive. I also have the same issue like Jelena, related to the country where are you from. Actually, not all programs are available to all countries, and that is a huge problem. As an example, today I have tried to get an affiliate link of an adobe cut pro program but my country is not on their list. But nevertheless, I think that we should be persistent and follow good and successful as you are. Thanks for the text. 
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