Perhaps the first thing that you need to keep in mind to grow your business via Twitter is to connect to as many friends, customers, and people as possible. It is ideal that you follow top leaders or people and companies in your industry. By doing this you will be able to attract your target audience and also have the opportunities to engage within the Twitter community. When following people, make sure to avoid spammy techniques like using automated systems to follow other Twitter members. To connect with your audience in Twitter you want to show that you are not a bot but that you are constantly present and you participate within the community.
Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
The owner and creator of one of best blogs about Internet marketing, Jeff includes affiliate marketing tips in his posts. He also has a regular stream of guest bloggers, and his entire operation is a textbook case study in how to do affiliate marketing right. He’s also, of course, really strong on social media, which can be a little tricky for affiliate marketers sometimes.
For instance, the authors of the study suggest that products like YouTube should have better native features to disclose affiliate sponsors. Placing disclosures though could dampen enthusiasm for some clearly high-engagement content. How then can companies build a framework for building ethical policies that follow FTC requirements while also ensuring their products reach the right metrics?
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
Very useful info, and thanks for the heads-up about Etsy not allowing affiliate links on Pinterest! Have you ever tried advertising on Pinterest, i.e. paying Pinterest to promote your pins? I was wondering if that could be lucrative with affiliate marketing, where the margins are always lower than when you have your own product to sell. I’m also wondering if it would be lucrative to advertise on Google, Facebook and Youtube (found this guy who supposedly made a lot of money that way – https://moneytestimonials.com/crestani-free-webinar/ ). I’ll probably do my own experiments with this but if you have experience in this area I’d be very interested to hear about it!
To be a leader in affiliate marketing, networks and agencies must recognize that advertisers are seeking more than just one-off leads or incremental sales. They want advocates and storytellers who can engage potential shoppers, demonstrate vertical expertise, and strengthen brand loyalty to inspire a long-term relationship. Influencers allow brands to take advantage of all the benefits of affiliate marketing, including transparency and guaranteed exposure while adding the power to connect with shoppers and strengthen brand affinity. Affiliate marketing is a proven channel, strengthened by its access to data and quantifiable results. The opportunity is now for both advertisers and their affiliate networks to embrace influencer marketing and make it as cost-effective and transparent as they have affiliate marketing. In this case, the whole – affiliate marketing and influencer marketing – is definitely greater than the sum of its parts.
Your site has some great FREE content. I love the stuff on affiliate links. Most sites just give very high level info on making money with affiliate links. I even purchased content from another blogger that didn’t have some of the great info you give for free. I have a website but I have a ton of Pinterest followers and about 7K views per mo. so I really want to monetize that. Thank you for your content!
The only way we can make a difference in your quantitative analysis is by changing the commission we offer, but we find we can really go the extra mile elsewhere. We’ve spent lots of time making sure that the unique affiliate dashboards are as full of (regularly updated) content to help you in your efforts as much as possible, and I’m always personally available on the other end of an email if there are any problems. After all, the more success you have, the more we have – so we’re going to do everything we can to make that happen!
Yet, if you are still not sold on the payoffs of offering high commissions, remember that your affiliates are not just bringing you sales, they’re bringing you customers. You’ll have access to people who you can re-market to time and time again. Repeat customers have a 60-70% higher chance of buying from you compared to a first time customer, and they also give your store more word of mouth marketing. Thus, it’s best to do what you can to foster a strong, mutually beneficial business relationship with them.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.