What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
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You’ve probably heard this a million times, but it’s worth reiterating. I still see square pins all the time on Pinterest. With affiliate pins, I make my pins longer than usual so that they stand out. My pins are typically somewhere between 735 x 1250 and 735 x 1400. I also experiment with smaller pins (600 x 900), and they do well too. There is no set rule for the exact dimensions your pins should be. Just make sure they are vertical. I use both PicMonkey and Canva to create my pins. PicMonkey has an edge over Canva in terms of features.
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Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
Your bio should be a very short description about who you are and what you do. Don’t try to attract everyone, rather, go after your target audience. Aside from Twitter being just a numbers game, it is also a game of attracting the RIGHT people. If you have a website you are promoting about dogs, you don’t care about people who have pet birds. So don’t make your bio about “pets”. Make it about dogs specifically (or even a specific breed of dog). It’s always better to start too narrow and broaden over time than to start too broad and have to narrow down later. You’ve got less than 1 minute for your bio to convince others to follow you, so make it good!
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.