While affiliate marketing has long been driven by a need to gain website clicks, this channel is now quickly evolving into a strategy that cultivates leads from social channels like Instagram and Facebook. Instrumental in this evolution are influencers: as social leaders with the ability to inspire conversions from their loyal followers, they are now forming an integral component of successful affiliate campaigns.
Affiliate marketing is about the here-and-now, and nothing is ever set in stone in an industry revolving around online advertising. For this reason, you shouldn't be afraid of using instantaneous communication tools like Twitter for the kinds of promotions that are only open for a short time. When you do, make sure you tweet the advertiser in your tweet. This way, you might get a retweet and increase your traffic!
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
If you want to go deeper, again, social media listening is your friend. I mentioned Twitter above as a platform where you’re welcome to interact with strangers. Set up your queries in such a way that you’ll be able to find relevant conversations. For example, if you’re promoting an app to enhance productivity, set up such queries as “how to improve productivity”, “productivity hacks”, “apps for productivity” and anything else that your brain can come up with. You can do the same for your blog. With a Boolean search mode, you’ll be able to customize your queries to find people who’re looking for recommendations, conducting market research or even complaining about competing products. Once you found these posts, you can offer them a solution with your affiliate link (again, be nice and natural).
Before we look at how you can gain relevant followers it is worth mentioning that you should avoid buying followers from the services you see on Fiverr etc… In fact, you should avoid buying followers altogether. Many affiliate marketers think that their account looks more genuine if they have 20k ‘people’ following them. The fact is that buying followers results in a lot of fake accounts or bots that have no interest in what you are trying to promote. A Twitter account with 50k followers and only 1 or 2 likes or retweets when you post something just looks fake.
I've compared every Shopify affiliate app for you and narrowed them down to my top 3 picks. I've done the research and found that these three Shopify affiliate apps offer a rich selection of features, ease of use, and a good bang for your buck in their respective categories. This isn't to say that another app isn't good or wouldn't work for you, but based on my extensive research, these three apps are a great place to start your search. You can also check out my Shopify Affiliate App Comparison Chart to see all your available affiliate software options, or fill out this short questionnaire and I can recommend one for you. Otherwise, continue below to my Top 3 Picks.
Now, once you start following people, you will notice your own follower numbers increasing naturally. Many people enjoy seeing who is following them. If A dog lover sees my profile (@DogFoodScoop) they will probably click on my profile to see who I am. They will then see the link to my website and if they visit my site, they will be greeted with literally hundreds of dog food reviews. Sometimes, they will even find it so helpful that they in turn will share links on their own Twitter or Facebook feeds. It seems super simple (and it is), but simply following others who would be interested in your niche topic is good enough to gain a pretty good following of your own. It’s a good rule of thumb to expect about 25% to 30% of people to follow you in return for you following them.
The photo-sharing social network Instagram is a versatile platform for showing ideas and feelings, while promoting the values that your brand has. Because there is no restriction on the amount of text you can write below a photo, you can spend as much time as you want explaining an affiliate program, or perhaps just showing people how much fun it is to be playing poker, or to be trying casino games.
Social media is one of the most powerful tools we’ve gained in today’s modern technological age, and this goes for marketing and beyond. With mindful use, social media for affiliate marketing can be an invaluable tool to your affiliate marketing success, as well as your networking with other fellow affiliate marketers. In such a socially driven business, this networking aspect is an important one, and one that isn’t often thought of but is benefitted from greatly.
Apps like Refersion, Enlistly, or Affiliatly make it easy to track the orders made with the help of an affiliate program. They offer responsive dashboards that help to track, analyze and scale each promotion made by third parties. You can customize commission fees, register new affiliates, and connect with affiliate networks in moments. Easy as that, Shopify apps can help you cover this aspect of advertising with the focus on reliability and simplicity.
And that means affiliate marketing also conveys more trust in your brand. When your partners are marketing you to their friends & family, it confers the trust between them to your brand as well. This is why working with influencers gives you greater social clout in your niche, which translates to higher loyalty and trust in your company. And then… more affiliate partners as your customers turn into reps!
I do quite a bit of successful affiliate marketing on my websites. But other than marketing indirectly through my posts that go up through twitterfeed, I’m just not going there on twitter. I see twitter as a way to network, socialize with friends, and stay more in touch with readers. I don’t want to start trying to turn it into a directly monetized venture. I think the risks of alienating people is too high and the potential monetary gain not all great.
There are many programs out there that allow you to schedule tweets, so even if you can’t be at your computer every hour of the day, your can still update your twitter feed regularly. I already mentioned HootSuite which is a service that allows you to schedule tweets, but a simple Google search will reveal many more. The more you tweet, the more likely people will notice you, so don’t be shy.
You’ve probably heard about using Pinterest to drive massive traffic to your blog. But did you know you can actually make money directly on Pinterest? Absolutely! Through this post, you’ll learn how to succeed at affiliate marketing on Pinterest without a blog. Our expert is McKinzie Bean, a mom blogger and Pinterest strategist. Since starting her blog, Moms Make Cents, in 2015, McKinzie has gone from making $0 to between $5k-$10k a month from Pinterest! For two years, McKinzie has managed the Pinterest accounts of other businesses. I reached out to McKinzie so she could share her best tips to make money on Pinterest using affiliate links. At the end, you’ll get a preview of McKinzie’s Pinterest affiliate marketing course, Pin to Profits – Affiliate Marketing.
While you need to be careful about sharing photos under a copyright protection, you can still find many copyright free images. For example, you can go to Google Images, click on the little gear icon in the upper right corner, click on “advanced search” then only show images that are not protected by copyright. In almost every industry, you will be able to find a ton of images you can use or even edit for your own purposes.
You can get lots of organic traffic by having your video rank in google search engine listings. If this is going to be your strategy, I recommend going after a niche product, because the competition will be considerably lower than if you went after a product that everyone is trying to sell. You might have a chance of ranking high for a makeup product no one has heard of but you will have zero chance of ranking for an Apple iPhone due to competition.
Then I made my very first affiliate sale for my favorite travel blogging course. It was a recurring payment of $38.80 (someone purchased the course on a payment plan.) I was over the moon! I had been promoting that course for 2 months before I finally made a sale. This small win encouraged me to continue trying different strategies to promote affiliate products.
Shopping Links worked with the team at Pepperjam to identify a number of influencers who met not only the traffic requirements but were the right fit in terms of audience and brand alignment – all within Nordstrom Rack’s affiliate marketing budget. A total of three fashion and lifestyle influencers provided increased awareness, traffic and sales together with a boost in brand recognition – without the need for more costly traditional advertising methods.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
The quality of your photos can make or break your pin’s success. As new bloggers, we’re all cash-strapped, this is one area where you can’t be cheap. Don’t underestimate the power of professional quality images! I use Deposit Photos to source all my images for pins. Typically, I’ll search for images like “feminine computer desk” or “workspace with flowers.”
Your bio should be a very short description about who you are and what you do. Don’t try to attract everyone, rather, go after your target audience. Aside from Twitter being just a numbers game, it is also a game of attracting the RIGHT people. If you have a website you are promoting about dogs, you don’t care about people who have pet birds. So don’t make your bio about “pets”. Make it about dogs specifically (or even a specific breed of dog). It’s always better to start too narrow and broaden over time than to start too broad and have to narrow down later. You’ve got less than 1 minute for your bio to convince others to follow you, so make it good!
About Youtuber Chris Mitty is an Affiliate Marketer and Technology Professional from the UK. He has sold a variety of products online, and works with some of the worlds largest organisations as a freelance consultant. Chris has studied and implemented a number of carefully thought out strategies, which has helped him build a successful affiliate marketing business off the back off Technology. He shares his advice on how to achieve the same level of success, if not better!