Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
Third, go through any shopping guide posts and/or room reveal posts that you may have on your blog. Of course you want to continue pinning whatever “pinnable” graphic you have created for the post, but I also recommend pinning images of each individual product recommended in your post and swapping out the blog post url with your affiliate link to that product.
Treat Facebook as you would an old-school noticeboard - posting announcements and updates, but also asking questions to generate interest, and reposting interesting articles and stories that you think your followers will appreciate. Make sure likes you accumulate are organic; it may be appealing to buy 13,000 likes from an overseas "like farm," but it won't drive any more than the most minimal levels of additional engagement, and ends up looking more like vanity than anything useful.
Instagram tends to be a kinder, gentler social network than Facebook or Twitter, too. This means that, although trolling does exist, it's more likely you will find a specific audience that you want on Instagram. This is partly because it's a visual medium, so a good image can draw in impressed crowds to learn more, and partly because users are accustomed to using hashtags, which are acknowledged and accepted as a way of targeting users with particular interests.
Social media offers a lot of capabilities for affiliate marketers, and leveraging platforms effectively can help to optimize your success. Understanding each social network’s audiences, features, and messaging capabilities is essential to make the most of your online presence. The following is an overview of critical strategies, insights and tips to help you successfully integrate social media into your business.
SkimLinks is primarily for established content producers (bloggers) who want to monetize their content. With a powerful WordPress plugin and scripts for just about any website type, setting up SkimLinks is very easy. And because you have access to all offers on their platform after you’re approved, SkimLinks is very well designed for affiliates who don’t want to spend a lot of time fiddling around with settings and other fine-tuning.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Many of us have gotten burned at some point through paid traffic. We invest money in Facebook ads and drive people back to our sites, but we don’t always get the sales we need to foot the bill. With affiliate marketing, on the other hand, you can rest assured that all your revenue can be pure profit because there’s no required up front investment since affiliates are paid through commissions.
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
Affiliate marketing is about the here-and-now, and nothing is ever set in stone in an industry revolving around online advertising. For this reason, you shouldn't be afraid of using instantaneous communication tools like Twitter for the kinds of promotions that are only open for a short time. When you do, make sure you tweet the advertiser in your tweet. This way, you might get a retweet and increase your traffic!
Social media is creating brand new paths to success for affiliate marketers, for whom this means targeting their audience with relevant offers. In days gone by, SEO, paid ad campaigns and getting backlinks from relevant sites were the main methods used to generate traffic and interest. Changing the landscape today, social media has emerged as a quick and free way in which to drive traffic to an affiliate site.
Make money with Youtube videos – is it even possible anymore? While seasoned video entrepreneurs and video freelancers are making money in a variety of ways, it seems we all get our start on YouTube. YouTube is a website which allows its registered users to upload videos where they can be viewed, shared and commented on … Continue reading 7 Very Profitable Ways to Make Money With YouTube Videos
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
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Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
This is something you will hear from a lot of millennials - these are people who can get all they need from their smartphone. The old thinking - that websites were something you sat in front of a laptop to view - doesn't really hold up anymore. Murphy goes along with this, saying, "social media affiliate users are impulsive - they might not want to open a newsletter, for example."
Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that one of the best ways to familiarize myself with the industry in an efficient manner was through social media, specifically Twitter. I had bookmarked a ton of blogs and affiliate network websites, but it was the simple act of following various Twitter accounts (and occasionally talking with them through direct messages) that really helped me get a feel for the world of performance marketing.
The affiliate program is simple and advantageous. SEMrush provides all affiliates with the promo materials necessary to advertise in five different languages. Then, from there, affiliates get 40% recurring commission for every new user, commission paid for every month, not just the first one. Anyone from webmasters to bloggers, marketing agencies, and PPC enthusiasts are invited to participate in the program.
From what I’ve read, and from what Tasha has answered in other comments above, it seems like Amazon themselves give contradictory information. In one of Tasha’s previous answers she says, “Hi Tim! I’ve talked to Amazon about this as well, as have many other bloggers I know personally. Each one of us is getting different answers. It’s VERY frustrating. Many have been told as long as their Pinterest account is listed in their profile, it’s fine. For those that haven’t, I’ve pointed out during my calls to Amazon that you can pin Amazon affiliate products directly to Pinterest from the rewardStyle interface, so it’s silly for them to tell anyone that they can’t do it directly from their Amazon Associates account. But of course, with Amazon giving different bloggers different answers, you have to do what you are comfortable with. Or, if in doubt, pin Amazon products via rewardStyle if you are a member 🙂 Hope that helps.”
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.