Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
Visitors to your website are already familiar with your brand to some extent, making them potential candidates for your affiliate program. Plus, this is where nearly a quarter of affiliate marketers find out about new programs. Promote your affiliate program on your site with a link in an out of the way but still easily accessible place like your footer, and create a page dedicated to the program and highlighting the benefits of joining. Here’s how Pooch Perks does it.
According to eBizMBA, Twitter has more than 3 hundred million estimated unique monthly visitors. If you’re feeling disappointed with Facebook, I have good news for you! On Twitter, you can tweet every 15 minutes – that’s an average lifespan of a tweet. In fact, it’s recommended to tweet no less than five or ten times every day. But the general rule still stands – you can’t expect to make money on Twitter by tweeting sales pitches every 15 minutes – you need to build a relationship. And after you establish a Twitter presence, you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked.
According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.
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LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
Build Links. One of the most valuable things you can get from your Twitter activity may be a link to your site(s). There’s obviously no money exchanged with a link, but there are some clear indirect benefits; links to your content will expose new audiences to your site, and may help you move up the search rankings as well. If done correctly, Twitter can be a great tool for highlighting the content you’ve published on the Web–and getting other users to send links to it. That can have a big payoff down the road, as it leads to more visitors and more potential customers.Check out further reading on link building with Twitter.
Many people quit because they don’t see money rolling in after 3 weeks. That’s the wrong mindset. Think long term. Pat Flynn of smartpassiveincome.com, who has made $4.2 million in affiliate sales, said at a recent conference that affiliate marketing is like planting seeds. You need to lay the groundwork to reap the benefits months down the road. I’d recommend you purchase McKinzie’s course if you’re 100% committed to doing the work. If you’ve read this far, then I’m sure you’re a go-getter who can crush affiliate marketing.
Creating quality content means something different for each industry and brand — whether it’s an engaging post on Facebook, an informative tweet or a beautiful looking picture (with a filter of course!) on Instagram. There are as many ways that social media can be leveraged for affiliate marketing as there are companies willing to make those connections.
JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
To stray from the legalese for a moment and put a bow on all this, there are a couple other things that suggest that using affiliate links is acceptable. For one, highly successful channels have, and continue to, feature affiliate links. Secondly, everyone benefits from quality content that is enhanced by affiliate links. YouTube gains videos and viewers that they can monetize, Amazon (and other businesses with affiliate programs) gains a new inlet to their shopping site, the viewers get entertaining and informative content that offers them a way to buy what’s been discussed, and the content creators (you) are rewarded for hard work and creativity. In a situation where everyone wins, it is hard to see why anyone would want to fiddle with it.
Kate Ahl is the owner of Simple Pin Media. She helps bloggers and business owners manage their Pinterest page while teaching bloggers and online entrepreneurs how to use Pinterest to market their business. Her philosophy is simple, actionable and uses data based decisions to create the best Pinterest marketing strategy. She runs Simple Pin Media out of a She Shed in her garden, loves good cheese, great friends, and sparkly drinks.
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This might sound a bit rude, but it’s true. Through many of my own first hand experiences, it has become obvious to me that people actually like being told what to do. If you post a picture of a cute little puppy, several people will probably like it, comment, or share it with friends. But what if you posted the same picture and said, “Click LIKE if you would snuggle with this puppy!” I can guarantee that you would get more “likes” by adding that phrase.
The term affiliate marketing as it applies to Youtube is the creation of video content that contains affiliate links in the video or the description of the video. An affiliate link is a link that leads directly to a product or website, that allows the viewer who clicked it to buy the product or sign up to a subscription ect. For every person that makes a purchase through your affiliate link, you can earn "commission" or a certain percentage of the profit off each sale. It might sound tricky at first, but really the affiliate link are the easiest part, it's getting people to click on them that's hard. Really the only way is to try and drive as much traffic to your videos as possible by creating quality content and promoting yourself right. Creating content that is designed for your affiliate links rather than jamming them down your audience's throats will likely get you a lot more clicks than the other way around.
Apps like Refersion, Enlistly, or Affiliatly make it easy to track the orders made with the help of an affiliate program. They offer responsive dashboards that help to track, analyze and scale each promotion made by third parties. You can customize commission fees, register new affiliates, and connect with affiliate networks in moments. Easy as that, Shopify apps can help you cover this aspect of advertising with the focus on reliability and simplicity.
Affiliate marketers are always smarter and know what their audience wants. The most successful way to use affiliate programs is to try and promote the products and services that match the needs of your audience. In short, try and educate your audience about the relevant products and the services that they are interested in and give them the right content for their product. This will help in generating more sales.
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!
When providing affiliate links, you want to do is discreetly but also so that the user will actually see it. You can place links in your description (mention this in your video) or even put annotations in your videos for people to click. I wouldn't spam your videos with links, otherwise people will just see you videos as pushy and trying to sell something. The best way is to appear genuine and honest.
They want to ensure that anytime you share something you want your followers to buy, they’re aware that you may have other motives than simply being helpful (i.e., making money). Although most of us only share affiliate links for products we believe in, this is not always the case. Which is why it’s important (read: required) to let your followers know you will receive a commission if they purchase through your link.
We’re not going to tell you which eCommerce solution is the best for you. Each person has their own preferences. You may already have a solution in mind. Heck, you may be too lazy to try a different one. That’s fine! We support a number of integrations for eCommerce, including for PayPal, Stripe, Shopify, and more, and each of them can do the trick. But typically affiliate managers who enjoy Shopify enjoy it for one of the following reasons:
PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. Their payout rates aren’t spectacular, but everything is upfront and transparent, and affiliate satisfaction is very high. PeerFly is perfect for authentic marketers who want to offer high-quality products to their visitors as opposed to “get rich quick” schemes and opaque offers.
In other words, you might have to pay higher commissions to get good affiliates up front. This strategy is an important aspect of cultivating the best affiliate program because you’ll make up for that cost through the lifetime value of each customer. Please note that while I certainly would recommend offering high commission rates, you still need to make a profit on your products so make sure to do your math and arrange your budget accordingly.
Facebook is the second most popular social media platform in the world. As good as it sounds, it’s not the most affiliate marketing-friendly platform, but you can still find a way to promote your links there. Set up an official page for your website if for some reason you don’t have one yet. Facebook allows you to put a lot of information about your website, so use it: let people who stumble upon your page by accident know who you are and what you do.
You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.
To get people involved and talking, be sure to ask lots of question in your twitter feed. Everyone likes to give their 2 cents, so give them a platform to do so. For example, if you have a twitter feed about golfing, you might ask “what is your favorite golf club brand?” Or you can specifically target a segment, such as golfers in California, by asking what their favorite golf course is in California. A large number of your tweets should include questions to help entice others to respond. The more response and interaction you get, the more likely someone will check out your profile and visit your website to learn more.
The main distinction now between affiliate and influencer marketing is simply the channel itself and the way the influencer is paid. Affiliate marketing sees affiliates paid based on web traffic performance (CPA) while influencer marketing sees influencers often paid flat fees upfront in return for social traffic performance. Brands now have visibility into the same metrics for both strategies and can access indicators of performance and traffic via Google Analytics for web-based publishers and Instagram Insights for social based publishers. Despite these similarities, influencer and affiliate marketing are still referred to as two separate strategies and are often managed by different teams in the same organization.
My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
I find this post extremely helpful. I have found that most affiliate marketers use the marketing tactics that they are taught in the program to which they belong. Most of these strategies are wrong, wrong, wrong. I teach my affiliates (I have another website that offers an affiliate program) that it is much better to sell yourself, your image, trust in you than it is to try to sell the same product that thousands of others are flogging.