If you don't know, Shopify is an e-commerce platform that allows users to set up their own e-commerce site and become an entrepreneurs quickly and easily. By spreading the word about Shopify and encouraging your audience to sign up to it (using the link you provide) you can earn an average of $58 dollars for every user that signs up using your link. Shopify provides you with 24/7 support and links to blogs, video tutorials and so on that will help to explain to your audience what Shopify is and how it works.
My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
Instagram tends to be a kinder, gentler social network than Facebook or Twitter, too. This means that, although trolling does exist, it's more likely you will find a specific audience that you want on Instagram. This is partly because it's a visual medium, so a good image can draw in impressed crowds to learn more, and partly because users are accustomed to using hashtags, which are acknowledged and accepted as a way of targeting users with particular interests.
What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
Provide Customer Service. This might not make your company money directly, but there’s a huge opportunity to build goodwill and customer loyalty (and therefore future revenue) by using Twitter as a tool to provide quick customer service. Media Temple is one example of a company that has an active customer support team operating through its Twitter account. Note the impressive response time here:
In Twitter, you can send messages to anyone by placing an @ symbol in front of their Twitter name. This message will appear on their profile page. So, if you see someone talking about a subject related to your website or business, you can easily reply back to them and give them some helpful info. If they decide to re-tweet your helpful advice, all of their followers will see it. Simply sending @Messages can help give you a ton of exposure and you get to help people at the same time. A win-win.
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
Once seen as a strategy distinct from affiliate programs, influencer marketing has been continually edging toward modern affiliate marketing. With the tracking and measurement of influencer marketing approximating the level of detail and sophistication that traditional affiliate marketing has achieved, savvy affiliates are now looking to foster thoughtful influencer campaigns that leverage the purchasing and reviewing power of social media stars.
Lack of Merchant Diversity. There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again. The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011. You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.
Affiliate marketing is about the here-and-now, and nothing is ever set in stone in an industry revolving around online advertising. For this reason, you shouldn't be afraid of using instantaneous communication tools like Twitter for the kinds of promotions that are only open for a short time. When you do, make sure you tweet the advertiser in your tweet. This way, you might get a retweet and increase your traffic!
Twitter is about the exchange of ideas in 140 characters or fewer. Crucially, unlike Facebook or LinkedIn, Twitter is often used by people who have never otherwise made contact with each other, in order to have tightly-focused conversations about things that interest them. This makes it perfect for growing your network, and thus growing your userbase - if you know how to converse.
Using social media for affiliate marketing is one of the simplest and quickest ways to begin making money online. Affiliate marketing is a partnership between a company and an external website, where the external party helps to promote a product or products, and the company pays the external party a commission for each click that transforms into a sale. While using social media for affiliate marketing can be one of the most effective methods, you’ll want to make sure your social media posts not only spread your affiliate link and website link, but have actual value as well.
Affiliate marketing is a great way to start building your potential offering on your Shopify store. There are thousands of affiliate products that you can test on several avenues and be able to profit while testing out the waters on which products there's demand for. You can also identify which demographic you'd want to focus your store towards based on the profitability of your affiliate efforts.
f you don’t already have a Shopify account, don’t fret—it’s easy to acquire. Their free trial lasts just as long as LeadDyno’s does, allowing you to test their services out before fully committing to the registration. We highly recommend at least checking out their free trial first. Simply log in to their main site and enter your email address to get started.
Follow these steps and you’ll have created yourself a spreadsheet unique to your social media following, and explains exactly how to use affiliate marketing to best benefit them and you. You’ll know what programs to post on which networks, at what times, how often and plenty more. You’ll also know that these programs are easy to use and don’t cause you any trouble.
Amazon Affiliates typically pays between 3-5% commission for each product sold. What will really determine how much you earn however is your conversion rate. This number is based on the amount of people that watch your videos and then go on to purchase a product you're advertising. This can be as low as 1% but others have reported around 8%. It really depends on your niche and the products your advertising.
A great way to establish yourself within a community of content-creators, and bring more attention to the affiliate programs you're selling, is to draw attention to the efforts of others. Remember that, whoever we are, we operate on social media as part of a community, and the process of picking up followers and, we hope, sign-ups to our programs, is not a zero-sum game. You're not taking leads off the competition, you're developing new leads for yourself.
There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
This one's for the gamers out there.. the Nintendo Creators Program works much like any other affiliate program, whereby you receive a cut of every commission Nintendo receives from your YouTube videos, so long as those videos are Nintendo-related. It was designed for any youtuber that uses Nintendo copyrighted content in their videos, as a way to give back to the creators. The entire program is run through paypal, which may put some off, but should give you peace of mind that your transactions are safe. You have a choice between registering your entire channel, or just individual videos and the advertisement revenue share is 70% for entire channels and 60% for videos.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.