Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
Over the weekend I learned that my neighbor wants to become an affiliate marketer. He’s a contractor. Though he earns a good living through his work, he’s been learning WordPress and would like to take a shot at building an affiliate site. It got me thinking. There is an ocean of information available for how to do affiliate marketing, but there are not a lot of affiliate trainers I trust enough to recommend to my neighbor.
Pin To Profits costs $47, which I think is reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Lately, I’ve been getting an affiliate sale about every 2-3 days. Here are my total and unique clicks, according to the Pretty Links plugin.
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!
One of the prime reasons that social media is highly preferred because it does not demand any cost, at least for the basic features. You just need to create an account, add your group (family & friends), become familiar with the features and follow those people, who have the same interests like you. These platforms are free of charges, but you are supposed to invest both time and efforts. You need to run your social media campaigns for three (3) months approximately and you are required to devote hours for it.
Hootsuite and Buffer are multi-platform applications with which you can plan when to post things through scheduling them, and decide to which channel each post should go. Both offer advice as to when the best time is to post, or let you decide for yourself.Most of the biggest social networks are covered by both, although as they are freemium (some features are free, some paid), you'll need to decide what core features you need in order to promote your site and brands on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
As for the Social Searcher affiliate program, it’s fairly impressive. When you become an affiliate you can earn 50% commission for the first month’s referral followed by a 10% commission for every following month’s payments over a lifetime. In addition, the affiliate program offers 10% on second-level affiliate’s commission. All you have to do is post an affiliate link on your blog, social media, or website and send traffic to Social Searcher. And even if your referral doesn’t subscribe, you receive a commission on returning visitors for 90 days.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.