With over 1 million followers, this husband-and-wife duo started their recipe blog back in 2012, and make money from Amazon sales as well as on-site ads. They post delicious pictures of the best parts of recipes to really grab your attention and their Instagram page achieves a high level of engagement. The aesthetics are broadly appealing — their last post alone got over 16k likes.
This is a guest blogpost by Anna Bredava, Marketing Specialist at Awario, a social media listening tool, which brings instant brand mentions from everywhere online. Anna has several years of experience and has managed around 20 social media profiles for several companies. She specializes in affiliate marketing and social selling. Find her on Twitter and on LinkedIn.
I would personally agree with linkshare.com as a great affiliate marketing platform to join as a publisher. Here’s why. Back in 2005 when I knew nothing about affiliate marketing and was using blogger.com as a free blogging platform without any experience whatsoever and joining Walmart.com as my first official affiliate program, I was able to insert Walmart affiliate in its in my blogger blog and earn a $72 commission. I was onto affiliate marketing for life from there.
On a monthly basis, I’ve had success devoting an hour or two to a couple of activities. First, I send out a monthly newsletter to my affiliates (you can typically do this within your affiliate app). In the email, I let them know about anything new that’s cooking – and encourage everyone to log into their affiliate dashboard so that he or she can share the news.
An Amazon Associates account. This is your affiliate network that will give you the products to promote on your videos. Anyone is allowed to sign up, but there is a review process. I was approved almost immediately, but it can take a couple of days sometimes. You probably don't need to worry about this just yet; without any video content, you have nowhere to place adverts on. If you don't want to use Amazon, check out these other affiliate networks too.
Let’s start by discussing a common point of confusion: the difference between buying ads and influencer marketing. Influencer marketing relies on the utilization of brand advocates to drive your message to the larger market in an organic way. It zeroes in on those people with the largest social followings who have “influence” over your intended target audience, shaping marketing strategy involving those key influencers. Paid social, unlike free social such as a brand’s internal Facebook page or a Twitter account, involves paid banner, pop-up, and sidebar ads to boost your website presence across third party platforms. By targeting the specific audience the campaign seeks to reach using a range of tools broken down by audience “categories” (gender, region, age, preferences, and other demographics), paid social delivers your product’s message into the hands of your customers or potential customers in an effective and efficient manner. Here is a breakdown of the types of paid ads you should be aware of, with a focus on the benefits of social media advertising:
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Tweets are short and crisp but they need to hit the sweet spot. A tweet that seems cold is not likely to make any conversions. Make sure you personalize the message each time you are promoting a product. How is it relevant to your followers? What will it help them do? Why should they buy it? Knowing the answers to these questions will help you create a message that your audience is willing to buy into. As previously mentioned, you may also add a link to your blog.
If you would like to provide your affiliates with a Shopify coupon code that they can give out to people instead of giving them their affiliate link, this feature is what you would use. When this feature is implemented, if a customers uses an affiliates promo code, they will get a discount for their purchase and the affiliate will get credited their commission for referring the sale.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
Write a description using your main target long-tail keyword and 2-3 related keywords from the search results. With a regular pin, your main target keyword should be in your blog post title. meta description, pin title, and pin description. Affiliate pins don’t have a blog post title or meta description so you just need to focus on the pin title and pin description. This below is my affiliate description. Notice how I effortlessly weave in the keywords? After writing your description, read it over and make sure it sounds natural. Below, I used #affiliate, but now I use #ad to be more explicit.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.