These results raise a series of challenging product and policy questions for startup companies with user-generated content. In the wake of the 2016 election where fake news factories built viral content and generated serious advertising revenues, social networks like Facebook have had to confront the tradeoff between a maniacal focus on quantitative engagement like page views and time on site and the quality of that engagement. If affiliated content does have higher engagement statistically as this study showed, that poses a dilemma for companies looking to boost revenue while also improving engagement quality at the expense of quantity.
About Youtuber Chris Mitty is an Affiliate Marketer and Technology Professional from the UK. He has sold a variety of products online, and works with some of the worlds largest organisations as a freelance consultant. Chris has studied and implemented a number of carefully thought out strategies, which has helped him build a successful affiliate marketing business off the back off Technology. He shares his advice on how to achieve the same level of success, if not better!