I had that experience as well. Getting high monthly page views doesn’t necessarily translate to more traffic. You also need to focus on the conversion rate of your pins. For each pin, divide the number of clicks by the number of close ups. That gives you the conversation rate. You want that number to be at least 50%. Make a note of the pins that have the highest conversation rates and see what design elements they have in common. They create more pins like them. Hope that helps.
Besides your images, keywords are the other major make or break factor for your pins. Spend some time to identify 2-3 relevant keywords that people would use to search for the problem you’re solving. Focus on just one target keyword phrase that you absolutely want to rank for. Then add one or two other related keywords. To figure out what keywords to choose, put yourself in the shoes of your target audience. What would they search in order to find a solution to the problem your affiliate product solves?
If you think about the shares you see on Facebook and Twitter, they often have a “newsy” component to them. So I like to give our affiliates the inside scoop on what’s new, and update our social sharing content at the same time so that they have something unique to share (and our commission-based public relations team hits the social media streets on our behalf!)
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.
That’s not to say that running social media campaigns will be difficult from your position as affiliate program manager. We’ve put together many of the tools you’ll need to get started. Heck, once you sign up, you can easily give out affiliate links that can be transferred to Facebook statuses, Twitter tweets, and LinkedIn updates. You don’t have to be intimidated by social media if you’ve never used it for business purposes.
What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
I’m really interested in your advice however I really can’t get my head around how it can ‘fit’ or ‘help’ my Instagram following. I have a small growing steadily following on Instagram. But I need to somehow turn that following into an earning. I have a great business idea that is a ‘new concept’ online homewares store. ‘My_Tiny_Vignette’ (on Instagram)
Affiliate marketing is a great way to start building your potential offering on your Shopify store. There are thousands of affiliate products that you can test on several avenues and be able to profit while testing out the waters on which products there's demand for. You can also identify which demographic you'd want to focus your store towards based on the profitability of your affiliate efforts.
Besides, if you ignore social media, you are essentially allowing your competition to scoop up all that traffic while you get nothing. What if I told you that by being active on social media, you could grow your traffic 800 fold and obtain 5 million views per month just from social media traffic sources? Read this story about how it actually happened.
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
Along with that, Amazon is a complete SELLING MACHINE! What I mean by that, is they have drilled their conversion rates down to the last detail. Typically I can convert traffic I send to Amazon from my affiliate sites around 12%. The reason why it works so well is that the moment people land on Amazon, they are automatically switched into "buyer mode". Meaning, they know the only thing left for them to do is BUY. What that means, is all you have to do is get people to Amazon's site, and they literally do the selling for you.
Shopify’s affiliate program is narrower since their target audience is those who want to build their own eCommerce sites. The program makes up for this with sizable rates. You can earn up to $58 for each successful referral. The company also has various tools to help in your affiliate campaign, including tutorials on how to better promote their products.
Blend planned campaign posts with engagement. Schedule your branded and content posts at least one week ahead. Use scheduler tools to pre-post and then dictate the publishing time. Schedule time each day to check “mentions” of your account so you can respond quickly. Make some time to also interact with people sharing other topics related to your business.
Shopping Links worked with the team at Pepperjam to identify a number of influencers who met not only the traffic requirements but were the right fit in terms of audience and brand alignment – all within Nordstrom Rack’s affiliate marketing budget. A total of three fashion and lifestyle influencers provided increased awareness, traffic and sales together with a boost in brand recognition – without the need for more costly traditional advertising methods.
Murphy also says, "Twitter demographics offer a wider and more conversation-based audience when compared to Instagram, blogs and so on." In most cases, if you're a member of Online Affiliate World, you'll have your own website - but what you write on there is only part of a wider content marketing strategy. If you want new users, and you want them to click on your affiliate offers, you need to attract them there.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
Amazon’s obviously a really big one. It’s an easy one that a lot of people like to use. So I would start with Amazon if you’re new to affiliate links. The other places I would check would be CJ.com, LinkShare.com, ShareASale.com, and ImpactRadius.com. They’re like the affiliate networks or the houses that house all the different brands inside. So you can find the Wal-Marts and the Targets or whatever inside those networks. So once you get approved for their service, you can just start applying to all those different ones.
So I’d love for you guys to think about using affiliate marketing as a way of selling other people’s stuff. And if you’re going to talk about it anyway for free, you might as well use the affiliate link, which is usually the situation which I use it. But you can also make maybe a dedicated a channel about product reviews and things also. Or just consider making your own stuff that you’re going to sell as well.
Kim Westwood is a global leader in Influencer Marketing, recognized by Convince and Convert, the American Marketing Association and the Influencer Marketing Days conference as an expert, particularly in the area of return on investment (ROI). She is the founder and director of Shopping Links https://shoppinglinks.com/ a global Influencer and Content Marketplace that provides managed collaboration services for leading international brands such as Marks & Spencer, Macy’s and Folli Follie.
This is something you will hear from a lot of millennials - these are people who can get all they need from their smartphone. The old thinking - that websites were something you sat in front of a laptop to view - doesn't really hold up anymore. Murphy goes along with this, saying, "social media affiliate users are impulsive - they might not want to open a newsletter, for example."
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.