The owner and creator of one of best blogs about Internet marketing, Jeff includes affiliate marketing tips in his posts. He also has a regular stream of guest bloggers, and his entire operation is a textbook case study in how to do affiliate marketing right. He’s also, of course, really strong on social media, which can be a little tricky for affiliate marketers sometimes.
We’ve seen many YouTubers (including very popular ones) who have links to their websites and Facebook pages in the description but don’t include a link to the product(s) they discuss. When an affiliate link adds value, don’t be shy about giving people opportunities to click on it. If you have content on your site, your social channels and your YouTube channel that is complemented by certain affiliate links, include those links in all of those places.
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
On a monthly basis, I’ve had success devoting an hour or two to a couple of activities. First, I send out a monthly newsletter to my affiliates (you can typically do this within your affiliate app). In the email, I let them know about anything new that’s cooking – and encourage everyone to log into their affiliate dashboard so that he or she can share the news.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Pin To Profits costs $47, which I think is reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Lately, I’ve been getting an affiliate sale about every 2-3 days. Here are my total and unique clicks, according to the Pretty Links plugin.
Photos say a thousand words, and they are one of the best ways to draw attention for social media posts. Think about scrolling through your newsfeed – what types of posts do your eyes naturally fall upon while carelessly scrolling? Photos! Using product photos or related photos to go along with your social media for affiliate marketing posts will naturally draw the eye of your reader, and therefore naturally draw their attention. Using Instagram for your social media for affiliate marketing platform of choice can really show you what the power of photos hold.
If you’re linking to lower quality products, regardless of your post quality, the look of your link, or your photo use, you’re not going to make what you want to make from social media for affiliate marketing. You’ll always have more success backing a product you love or really believe in, and if you impress your audiences with a quality product, they’re more like to do word of mouth marketing for you, sending other interested parties to you to experience the product for themselves. While focusing on as many products as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you’re doing yourself a disservice when compared to backing a few products that you really love.
About Youtuber Chris Mitty is an Affiliate Marketer and Technology Professional from the UK. He has sold a variety of products online, and works with some of the worlds largest organisations as a freelance consultant. Chris has studied and implemented a number of carefully thought out strategies, which has helped him build a successful affiliate marketing business off the back off Technology. He shares his advice on how to achieve the same level of success, if not better!