Content marketing strategy should be your first priority. Content is the base foundation for any product or service. It behaves like a life-saving drug for any product. There will be no traffic on your page if your content is not interesting or effective. If you compromise with your content and only think about making money online, you will lose viewers on your page.
Not that long ago, consumers would find a product that looked cool, maybe talk to a salesman, and make a purchase if it appeared to fit their needs. Now, consumers are flocking online, well before they decide to make a purchase, to do in-depth research and find the very best product available. Unboxing videos and product reviews have exploded into the buyer’s journey, and there is a huge opportunity to capitalize on this research phase through your YouTube channel. Consumers are simply looking for reviews that they can trust to help them make the best choice possible on the products they need. It’s incredibly important to find something that you are truly passionate about and provide people with a detailed review of why this is the best product available. Doing this will build trust and foster a community that organically grows in followers.
This is something you will hear from a lot of millennials - these are people who can get all they need from their smartphone. The old thinking - that websites were something you sat in front of a laptop to view - doesn't really hold up anymore. Murphy goes along with this, saying, "social media affiliate users are impulsive - they might not want to open a newsletter, for example."
This is the single most important step when monetizing your social media. Luckily, you already have an understanding of what your audience likes and doesn’t like, so this will be easy. You see it every day with your popular blog posts and viral social shares. Often your audience will be just like you, so simply ask yourself the question “Would I buy this?” If you answer yes, you’re probably onto a winner.
Let’s start by discussing a common point of confusion: the difference between buying ads and influencer marketing. Influencer marketing relies on the utilization of brand advocates to drive your message to the larger market in an organic way. It zeroes in on those people with the largest social followings who have “influence” over your intended target audience, shaping marketing strategy involving those key influencers. Paid social, unlike free social such as a brand’s internal Facebook page or a Twitter account, involves paid banner, pop-up, and sidebar ads to boost your website presence across third party platforms. By targeting the specific audience the campaign seeks to reach using a range of tools broken down by audience “categories” (gender, region, age, preferences, and other demographics), paid social delivers your product’s message into the hands of your customers or potential customers in an effective and efficient manner. Here is a breakdown of the types of paid ads you should be aware of, with a focus on the benefits of social media advertising:
The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.
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