Affiliate marketing is a process wherein you promote another company’s products or services and when sales increase, you earn a commission. Depending on the efficiency of your marketing skills, you can achieve great sales targets and ultimately make more money. Revenue is generated in affiliate marketing only after a specific action is performed. This action needs to be completed by a sale and only then will you get your payment.
If you’ve ever been on Facebook and said to yourself, “hey, I almost want to click that,” then you know the power of advertisement via social media. It allows yout product to gain access to entirely new audiences. And oftentimes, these leads come more pre-qualified than most web traffic because sites like Facebook do a good job in showing its users only the ads that will interest them the most. Thanks to social media profiles, advertising has gotten easier and more-effective. And ultimately, more effective also means more cost-effective.

Visitors to your website are already familiar with your brand to some extent, making them potential candidates for your affiliate program. Plus, this is where nearly a quarter of affiliate marketers find out about new programs. Promote your affiliate program on your site with a link in an out of the way but still easily accessible place like your footer, and create a page dedicated to the program and highlighting the benefits of joining. Here’s how Pooch Perks does it.

Video Editing Software. There are lots of different video editing software programs on the market these days, but if you're just starting out, there's nothing wrong with using good old free Windows Movie Maker. It's fine for simple editing, voice over and making quality videos. If you want something with a few more bells and whistles, you can consider getting a premium product such as Sony Vegas or Adobe Premier.
Positive messages tend to get a lot of love on Instagram; be sure that your photo is accompanied by either a really strong description of what you're doing in the picture, or a message that people will catch onto. You have to sell your affiliate programs in a clever way, because Instagram only supports either clickable tags to other profiles, or links in the biography section of a profile.
Your Facebook page is your “face” (pun not intended, I promise). Of all your accounts, people will probably look up your Facebook the most. So what you share here is extremely important. It’s better to be quite mean with promotional content (of course, this doesn’t apply if you have a coupon website). The common ratio is 80/20 – that means that out of eight posts, two can be promotional. Compared with your other social media, you should be sharing the least amount of affiliate links there.
Obviously you shouldn't be spamming your videos everywhere, but making detailed posts/responses about your content that you think other users might find interesting. The more times your videos are shared, the more YouTube will see your video as useful and give it a boost in it's rankings. You'll also gain traffic from those shared videos, some can even be evergreen.
Twitter is about the exchange of ideas in 140 characters or fewer. Crucially, unlike Facebook or LinkedIn, Twitter is often used by people who have never otherwise made contact with each other, in order to have tightly-focused conversations about things that interest them. This makes it perfect for growing your network, and thus growing your userbase - if you know how to converse.
If you’ve ever been on Facebook and said to yourself, “hey, I almost want to click that,” then you know the power of advertisement via social media. It allows yout product to gain access to entirely new audiences. And oftentimes, these leads come more pre-qualified than most web traffic because sites like Facebook do a good job in showing its users only the ads that will interest them the most. Thanks to social media profiles, advertising has gotten easier and more-effective. And ultimately, more effective also means more cost-effective.
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
While there are many different affiliate programs out there, I've put together this list of programs that I'm currently approved for and use for Pinterest affiliate marketing.  I do also have two blogs, but when I applied to most of these, I specifically listed Pinterest as my “website” and specified that Pinterest would be my primary marketing channel.  A few of them declined me, however, I called/emailed to inquire why.  Once they understood why I didn't list a blog, they went ahead and approved me.  If you apply and get denied – don't get discouraged!  Send them an email or call them and find out exactly why.  Also, be sure to review the TOS (terms of service) to see if Pinterest is an allowable platform for promoting their content.  And remember, what you pin isn't about what YOU like or want!  You have to really keep tabs on your analytics to find out what your AUDIENCE is wanting more of and find affiliate programs for those products!
So you should be sharing company updates, blog posts, announcements, launches, etc. This also means you should be sharing the least amount of promotional affiliate links on Facebook versus your other social media platforms. This is where rule number one really comes into play. If you’re sharing affiliate links on your Facebook Page, make sure they’re few and far between.
Nerd Wallet is one of the biggest online sources of personal financial advice and they make their money through partnerships with various financial services. They use all social media platforms well, but their Twitter profile has 54k followers and, aside from its professional and sleek look, they have successfully integrated their own hashtag, #TurnToTheNerds.
As I mentioned earlier, most of your monetization options are severely limited when it comes to social media. Direct selling, AdSense and advertising space sales are all out. It’s in this situation that affiliate links become exceptionally powerful. You can post an affiliate link on any social network, and wherever it travels you’ll be credited. Time to get a list of options together.
As for the Social Searcher affiliate program, it’s fairly impressive. When you become an affiliate you can earn 50% commission for the first month’s referral followed by a 10% commission for every following month’s payments over a lifetime. In addition, the affiliate program offers 10% on second-level affiliate’s commission. All you have to do is post an affiliate link on your blog, social media, or website and send traffic to Social Searcher. And even if your referral doesn’t subscribe, you receive a commission on returning visitors for 90 days.
Blend planned campaign posts with engagement. Schedule your branded and content posts at least one week ahead. Use scheduler tools to pre-post and then dictate the publishing time. Schedule time each day to check “mentions” of your account so you can respond quickly. Make some time to also interact with people sharing other topics related to your business.

I had that experience as well. Getting high monthly page views doesn’t necessarily translate to more traffic. You also need to focus on the conversion rate of your pins. For each pin, divide the number of clicks by the number of close ups. That gives you the conversation rate. You want that number to be at least 50%. Make a note of the pins that have the highest conversation rates and see what design elements they have in common. They create more pins like them. Hope that helps.


Hi, Steve! Thank you for sharing this. You’re right, I shy away from making videos because I don’t believe I can make one. I enjoyed watching the video that you have prepared; it was very explanatory. I also visited Animoto and I liked it very much. I want to start making my own video now and I hope I will be successful in creating and promoting it.

This is a really excellent article, I was especially impressed by the range of different tips you explained. This would be so useful to newbie marketers. I have just been working on an ebook which lays out many similar ideas, which may be of interest, its a free guide, which you can pick up from: http://www.homewealthcreator.com – I’d welcome any feedback that you may have on this. Thanks again for sharing the tips.

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Not much has changed here since we last chatted, but when the issue of using affiliate links in YouTube was brought up most recently, we got in touch with Amazon to see if we could find any answers. Even over chat, this topic evoked mysterious responses. However, the overall sense we got was that it is acceptable to use Amazon affiliate links on YouTube.
You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.
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