I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
4. Perhaps the most blatant offender is the reply spammer, which is relatively new to the scene. These people reply to popular Twitter users with an affiliate link, and try to trick people into clicking. These reply spammers also try to trick the popular person’s followers, because at first glance, it looks like the Tweet is coming from them. Considering most of these tweets look identical, I simply click the block button and move on. Get blocked often enough and you’ll be suspended. Good luck getting your account back.
As a rule, you shouldn’t post more than three times a day so that doesn’t leave you that many opportunities to post your affiliate links. In general, you should only invest time and efforts in Facebook marketing If you already have an audience, which trusts you and mostly uses Facebook. Otherwise treat it as a platform for sharing and promoting your content and driving more traffic to your website (where you can put as many affiliate links as you want, just don’t go too crazy).
This is fascinating to me….. never, ever, ever in a million years would I have thought I’d even *consider* starting a blog but in recent years I have also dreamt of staying home with my kids (I’m also a nurse!!) AND being financially set (and then some?!). The problem is that this whole concept is so foreign and terrifying to me. This post is awesome and seems to have an incredible amount of step by steps instructions. But, I do have a few questions. What was your (or a realistic) timeline from when you very first started your blog to when you could financially do that as your “real job”? And now that you’re established I understand you have passive income but what does your schedule look like? How much time do you have with your kids? I picture having to be at the computer for 6 hours a day?!?! I just wish I could actually see what someone like you does to create your posts and “work” 😉. Thank you, and I’m sorry this comment was so long!!
The social media landscape is volatile and changes quickly. Just look at the scattered wreckage of Myspace or Friendster. Some commentators were even sounding the death knell for Facebook in the last few years. But as social networks have matured, they have established their individual spaces in the marketplace. Determining which networks to target and how to target them deserves consideration. Which channels have the highest potential for online sales? Who is actually using these networks?
Today, we hardly know anyone, who does not have a Facebook or Twitter account. There will also not be a single person, who does not watch videos from YouTube. We will find a minority that is not active on social media. In this way, you can consider social media a robust medium to promote your business as you can find customers from online conversations and scrolling timelines. It has become comparatively easier as people access the Internet over their mobile phones and smart phones.
I have used affiliate links directly on Twitter on three occasions (from memory). In each instance they were Amazon Associate links and they were a part of a conversation that I was having with other Twitter users (from memory they were at times when followers asked me for recommendations on products). The links that I left were relevant, the conversations were started by others and they fit naturally into the conversation. From memory I declared that they were affiliate links on at least two of those occasions. The opposite of this ‘conversational’ tweeting is the ‘cold call’ tweet which comes out of the blue.
You can set up a Tweet engagement campaign which will promote your tweets to other people’s timelines. You can choose a specific tweet to promote that perhaps has your affiliate link in there or perhaps it doesn’t and you simply want more relevant followers before you begin to send your affiliate link out. This does cost money but you can select your budget and even small budgets can have a fantastic ROI by the amount of people that see your tweet, interact with it, follow you and perhaps even go on to purchase one of your affiliate products.
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
Many of us have gotten burned at some point through paid traffic. We invest money in Facebook ads and drive people back to our sites, but we don’t always get the sales we need to foot the bill. With affiliate marketing, on the other hand, you can rest assured that all your revenue can be pure profit because there’s no required up front investment since affiliates are paid through commissions.
On the topic of looking for affiliates that cater to your niche, another way to bring on affiliates is by emailing other entrepreneurs in that niche as well. If you’re not using an affiliate program, finding other stores on your own that target an audience similar to yours and reaching out to them could be a great way to start a really profitable relationship.
Lack of Merchant Diversity. There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again. The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011. You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.