Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.
Posting your YouTube videos and affiliate links on other sites related to the products you are promoting also works. Forums are a particularly good choice since they are frequented by people looking for product information. Don’t just drop your video links in the threads. Engage in conversations with the other members to know what exactly they are looking for. This gives you a better opening to push your affiliate links and get them to click and buy.
Not too hard, right? Aside from the equipment you need, which at the beginning will be pretty minimal anyway, you’re not going to need to invest any money. It will only take a little bit of time to make great videos and start growing your following. Heck, if you’re super shy and don’t want your face on camera, you can just use a PowerPoint presentation and narrate a presentation for your audience. The only one stopping you from promoting affiliate products on YouTube is YOU!
You’ve probably heard about using Pinterest to drive massive traffic to your blog. But did you know you can actually make money directly on Pinterest? Absolutely! Through this post, you’ll learn how to succeed at affiliate marketing on Pinterest without a blog. Our expert is McKinzie Bean, a mom blogger and Pinterest strategist. Since starting her blog, Moms Make Cents, in 2015, McKinzie has gone from making $0 to between $5k-$10k a month from Pinterest! For two years, McKinzie has managed the Pinterest accounts of other businesses. I reached out to McKinzie so she could share her best tips to make money on Pinterest using affiliate links. At the end, you’ll get a preview of McKinzie’s Pinterest affiliate marketing course, Pin to Profits – Affiliate Marketing.
LeadDyno comes built-in with the tools your affiliates will need to dominate the space of social media. But it will take a little upfront investment on your end to ensure that these tools are ready to put to work. Make sure to create scripts that your affiliates can use in order to make the process as easy on them as possible. After all, your affiliates are human—if you make their job easier, then they’re more likely to sell your product.
Listening to what people are talking about differentiates extraordinary digital marketers from ordinary ones. You have to stay in tune with what people are saying about your products in general; what are their preferences, how would they like these products to be instead, what would solve their problems and so on. Twitter is an amazing platform that can help you gain insight into these problems and that, in turn, will help you choose the best type of product or service to market.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
Possibly the most important demographic you could factor in while shaping your affiliate strategy is age. Affiliate marketing means continuously trying to incorporate the newest marketing trends into your gameplan, but this money is as useless as data without analysis if you aren’t reaching the right audience on the right platform. In a study conducted by Envision Creative, around 90% of 18 to 29 year-olds interact with social media in some way, shape or form. It follows that success with millenials equals a continued need for staying up to date with new social media marketing trends. When targeting younger demographics as an affiliate, think about launching incentive programs for those customers who refer others to your business or product. These pseudo “loyalty programs” serve as extremely effective digital word-of-mouth. Also consider offering discounted services or products for promotion on social media.
Basically, you’re just recommending certain products through your YouTube videos and when people click on your affiliate links and purchase products from the merchant, you get a commission from each of the sales you generate. There are many affiliate programs in which you can participate – for instance, Amazon and Apple Store have affiliate programs that allows you to earn commission by promoting their products.
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.
Facebook is the second most popular social media platform in the world. As good as it sounds, it’s not the most affiliate marketing-friendly platform, but you can still find a way to promote your links there. Set up an official page for your website if for some reason you don’t have one yet. Facebook allows you to put a lot of information about your website, so use it: let people who stumble upon your page by accident know who you are and what you do.
You should also re-tweet interesting information related to your industry, share cool videos, or anything useful. Twitter isn’t all about driving sales and traffic to your website – it’s about gaining a loyal following. Sure, a promo tweet about your business every now and then is completely acceptable, you should simply avoid doing it all the time. When you share highly relevant, useful, entertaining, or helpful information, you not only gain more followers, but people will check out your profile. That’s where much of your website traffic will come from. So just provide high quality info and the rest is easy.
Facebook is seen as your company’s second website. The way the business pages are organized allow you to put pretty much all information a potential customer or follower needs to know about your business on the page. This means it’s likely that your Facebook Page is going to be your customer’s first stop when checking out your social media profiles.
(For the newbies) – A “cookie” is a tracking method. If a company has a 60-day cookie, it means that if I click on your affiliate link and go to that site but don't purchase anything during that visit, I can go to that website directly (without using your link again) and if I make a purchase within 60 days, it will credit to you. This cookie is only good on the device I initially use your link on. So if I first click through your link on my phone, but then go home and visit the website directly from my computer, the cookie isn't tracking it because the cookie was on my phone.
Hi, Steve! Thank you for sharing this. You’re right, I shy away from making videos because I don’t believe I can make one. I enjoyed watching the video that you have prepared; it was very explanatory. I also visited Animoto and I liked it very much. I want to start making my own video now and I hope I will be successful in creating and promoting it.
Twitter isn't just for posting notifications of new articles and content, or affiliate programs. You will build up followers if you're sure to post additional tweets (Twitter messages) that start or continue a conversation. This makes you and your site seem more "human" and caring, and improves your image, if done right. Just keep the ranting and raving out of your timeline.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Provide Customer Service. This might not make your company money directly, but there’s a huge opportunity to build goodwill and customer loyalty (and therefore future revenue) by using Twitter as a tool to provide quick customer service. Media Temple is one example of a company that has an active customer support team operating through its Twitter account. Note the impressive response time here:
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
Shopify is an eCommerce solution similar to PayPal or Stripe.com—it allows you to make sales, purchases, and payments online. For someone running an affiliate program, this is obviously a necessary piece of the puzzle. Not only do you need to get paid for your sales, but you need your customers to be able to make purchases and—much as you’d like to forget this part—you also have to pay your affiliates!
Yeah. So I used to run a blog that I learned a ton about affiliate marketing with. And I recently sold that blog and came over to YouTube and started a YouTube channel, and realized that nobody was using affiliate links. And I was like, what is going on? Especially the huge channels weren’t using these, and they weren’t using them the right way. And I thought, oh, I’ve got to tell everyone that they can make a lot of money without sponsored videos. So I’ve just come over and started my own channel about helping people live the ultimate life for less, and been incorporating affiliate links and then showing other people how to do it.
Another obvious flaw in many of the tweets that we saw in the example mentioned in the previous post were that they were identical to everyone else’s. We saw Joel Comm set up a system where he pre-populated tweets with a script that simply told those reading it to go download a product. Joel actually stopped by my previous post and reflected (among other things) that those who personalized their messages converted better than those who did not. I think this says a lot. A personal recommendation is going to get a much better response in terms of actual conversions and it is far less likely to hurt your relationship with your followers as the tweet will be in your voice and hopefully out of your experience with the product.
I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.